There are a lot of ways to drive traffic, retain followers and attract visitors to your blog. The truth is, what works for some won’t work for others. You have to know your audience and make an investment. Especially, if you are trying to attract the vegan community vs. trying to have a mainstream appeal.We will provide you with some of the basic ways to achieve success that range from free to fee-based and offer you a handy cheat-sheet for success.

1. DRIVETRAFFIC
TOYOUR
BLOG;
EXPANDING
YOUR REACH
Monthly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
1Friday, May 17, 13

2. LOGISTICS
Webinar Wednesday
2Friday, May 17, 13

3. 1.LinkTo Presentation/Video Recording will be sent 24
hours after webinar
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13

4. 1.LinkTo Presentation/Video Recording will be sent 24
hours after webinar
2.Post Questions During Presentation
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13

5. 1.LinkTo Presentation/Video Recording will be sent 24
hours after webinar
2.Post Questions During Presentation
3.Let’s Have Some Fun!!!
LOGISTICS
Webinar Wednesday
2Friday, May 17, 13

6. THE BASICS
Webinar Wednesday
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
3Friday, May 17, 13

7. THE BASICS
Webinar Wednesday
Great
Content
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
3Friday, May 17, 13

8. THE BASICS
Webinar Wednesday
Great
Content
Reward
Visitors
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
3Friday, May 17, 13

9. THE BASICS
Webinar Wednesday
Great
Content
Reward
Visitors
Interaction
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
3Friday, May 17, 13

10. THE BASICS
Webinar Wednesday
Great
Content
Reward
Visitors
Interaction
Allow
Feedback
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
3Friday, May 17, 13

11. THE BASICS
Webinar Wednesday
Great
Content
Reward
Visitors
Interaction
Allow
Feedback
Capture
Contact Info
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
3Friday, May 17, 13

12. THE BASICS
Webinar Wednesday
Great
Content
Reward
Visitors
Interaction
Allow
Feedback
Capture
Contact Info
New
Features/
Services
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
3Friday, May 17, 13

13. THE BASICS
Webinar Wednesday
Great
Content
Reward
Visitors
Interaction
Allow
Feedback
Capture
Contact Info
New
Features/
Services
Relevance In
Community
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
3Friday, May 17, 13

14. THE BASICS
Webinar Wednesday
Great
Content
Reward
Visitors
Interaction
Allow
Feedback
Capture
Contact Info
New
Features/
Services
Relevance In
Community
TrackTraffic
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
3Friday, May 17, 13

15. GETTO KNOWYOUR READERS
Webinar Wednesday
Key Steps Sources Per Google Analytics
4Friday, May 17, 13

16. GETTO KNOWYOUR READERS
Webinar Wednesday
Key Steps Sources Per Google Analytics
TrackTraffic
4Friday, May 17, 13

17. BETHE FIRSTTO RESPOND
Webinar Wednesday
Key Steps
Pros
• Maximizes Exposure
• GiveYou AVoice
• Helps Reader Know
WhereYou Stand
Follow Major News Outlets
•NYT, CNN, Huffington Post, ETC
•Post A Response InThe
Comments
•Post A Full Blog Post Explaining
Your Position
•TweetYour Blog Post
•Post An Image On Facebook With
Your Opinion and A LinkToThe
Original Post
5Friday, May 17, 13

18. BETHE FIRSTTO RESPOND
Webinar Wednesday
Key Steps
Pros
• Maximizes Exposure
• GiveYou AVoice
• Helps Reader Know
WhereYou Stand
Follow Major News Outlets
•NYT, CNN, Huffington Post, ETC
•Post A Response InThe
Comments
•Post A Full Blog Post Explaining
Your Position
•TweetYour Blog Post
•Post An Image On Facebook With
Your Opinion and A LinkToThe
Original Post
Relevance In
Community
5Friday, May 17, 13

19. GETTING BRAND NEW
Webinar Wednesday
Key Steps
OtherType Of Media
Or Content From
Other Activities
Video,Audio Rerecording, Hand
Written Note
6Friday, May 17, 13

20. GETTING BRAND NEW
Webinar Wednesday
Key Steps
New
Features/
Services
OtherType Of Media
Or Content From
Other Activities
Video,Audio Rerecording, Hand
Written Note
6Friday, May 17, 13

21. BE ACTIVE AND MEMORABLE
Webinar Wednesday
Key Steps Make Mistakes
Ask Of Advice
Share
Expose Yourself
Have An Opinion
It’s AboutThe Group
Lead By Example
Connect Members
SurpriseYour Audience
Care AboutThem
7Friday, May 17, 13

22. BE ACTIVE AND MEMORABLE
Webinar Wednesday
Key Steps
Interaction
Make Mistakes
Ask Of Advice
Share
Expose Yourself
Have An Opinion
It’s AboutThe Group
Lead By Example
Connect Members
SurpriseYour Audience
Care AboutThem
7Friday, May 17, 13

23. REWARD MUST BE REDEEMEDVIA
YOU BLOG
Webinar Wednesday
Key Steps
Track Use, Downloads or Shares
•Create Ebook From Blog Post
•Create Photo Album OfTrip OrVegan
Adventure
•ProvideVisitors With A “CheatSheet”
•Discounts on Books, Services & Products
8Friday, May 17, 13

24. REWARD MUST BE REDEEMEDVIA
YOU BLOG
Webinar Wednesday
Key Steps
Reward
Visitors
Track Use, Downloads or Shares
•Create Ebook From Blog Post
•Create Photo Album OfTrip OrVegan
Adventure
•ProvideVisitors With A “CheatSheet”
•Discounts on Books, Services & Products
8Friday, May 17, 13

25. BEYOND FACEBOOK
Webinar Wednesday
9Friday, May 17, 13

26. ATTRACTING NON-VEGANS
Webinar Wednesday
➡ Make it easy for them to find content for them. For example how
to transition or common questions about veganism
Key Steps QuickTips
➡ Spend time providing educational information.Also, it’s a great
opportunity to explain your perspective onVeganism
➡ Hire a transitioning vegan as a writer, so they can speak the
language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism
overlaps with other social issues
10Friday, May 17, 13

27. ATTRACTING NON-VEGANS
Webinar Wednesday
Dedicated Category
➡ Make it easy for them to find content for them. For example how
to transition or common questions about veganism
Key Steps QuickTips
➡ Spend time providing educational information.Also, it’s a great
opportunity to explain your perspective onVeganism
➡ Hire a transitioning vegan as a writer, so they can speak the
language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism
overlaps with other social issues
10Friday, May 17, 13

28. ATTRACTING NON-VEGANS
Webinar Wednesday
Dedicated Category
➡ Make it easy for them to find content for them. For example how
to transition or common questions about veganism
Key Steps QuickTips
Create AVegan FAQ
Page
➡ Spend time providing educational information.Also, it’s a great
opportunity to explain your perspective onVeganism
➡ Hire a transitioning vegan as a writer, so they can speak the
language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism
overlaps with other social issues
10Friday, May 17, 13

29. ATTRACTING NON-VEGANS
Webinar Wednesday
Dedicated Category
➡ Make it easy for them to find content for them. For example how
to transition or common questions about veganism
Key Steps QuickTips
Create AVegan FAQ
Page
Offer Diverse
Opinions
➡ Spend time providing educational information.Also, it’s a great
opportunity to explain your perspective onVeganism
➡ Hire a transitioning vegan as a writer, so they can speak the
language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism
overlaps with other social issues
10Friday, May 17, 13

30. ATTRACTING NON-VEGANS
Webinar Wednesday
Dedicated Category
➡ Make it easy for them to find content for them. For example how
to transition or common questions about veganism
Key Steps QuickTips
Create AVegan FAQ
Page
Offer Diverse
Opinions
Promote toVegan
Friendly Sites
➡ Spend time providing educational information.Also, it’s a great
opportunity to explain your perspective onVeganism
➡ Hire a transitioning vegan as a writer, so they can speak the
language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism
overlaps with other social issues
10Friday, May 17, 13

31. OVERALLTRAFFIC STRATEGY
11Friday, May 17, 13

32. OVERALLTRAFFIC STRATEGY
• Track Results - Know WhereTo SpendYourTime
• Host A Local Event, CreateVideo Content, Record A
Webinar or AttendVegfest: It’s important to mix online
and offline methods to reach people
• Ask For Help: Email Friends, Family and ColleaguesTo
ShareYour Content
• Maintain An Exceptional Blog:Without great “unique”
content, it will be hard to drive any amount of traffic
11Friday, May 17, 13

33. Q & A
Need More Help? Set Up A
Meeting With Stephanie
http://
www.veganmainstream.com
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
12Friday, May 17, 13