Navigating the Digital Landscape: Trends and Tactics in Modern Marketing
Velocity Mobile Marketing
1. We think that the
sky is the limit
when it comes to
your marketing
The next generation of customer communications
has arrived. We help our clients leverage and
integrate mobile technology into their current
marketing strategies. Mobile offers businesses a
communication platform that directly connects
them to their target audience. Mobile is personal,
immediate, and is entirely driven and controlled
by the consumer - think pull not push marketing.
We will create a unique brand experience that will
engage, capture attention and build relationships.
303.242.5494 clientservices@velocitymobilemarketing.com www.velocitymobilemarketing.com
2. Our Approach
We are passionate about listening attentively to our client’s needs and goals, driving creativity, and getting
results. Combine traditional media with mobile for targeted reach, better measurability, and higher engagement.
Improve the customer experience, build brand loyalty, and foster a greater lifetime value. Our clients connect
with their target audience across multiple channels including SMS text, e-mail, mobile websites and social media.
303.242.5494 clientservices@velocitymobilemarketing.com www.velocitymobilemarketing.com
3. SMS Text
What We Can Do For You Marketing
Currently, 97% of text messages are opened and read within 4 minutes. Our
clients are experiencing significant increases in customer visit frequency,
sales growth and a higher level of brand recognition with SMS. Communicate
time sensitive offers, engage with a contest, send mobile coupons and more.
SMS helps businesses gain valuable insight into their customer’s preferences,
demographics, buying habits, and more. By gathering this data, we ensure
that your audience only receives messages that are relevant to their needs.
303.242.5494 clientservices@velocitymobilemarketing.com www.velocitymobilemarketing.com
4. Social Media
Businesses can no longer ignore the power of social media.
More than 150 million active users access Facebook through
their mobile devices and are twice as active on Facebook
than non-mobile users. And then there’s Twitter - about 93
million Internet users visited Twitter and 4.2 million people
accessed Twitter via the browser on their mobile devices.
303.242.5494 clientservices@velocitymobilemarketing.com www.velocitymobilemarketing.com
5. Mobile Websites
Savvy businesses looking to expand their reach into what is still,
an untapped channel, are achieving measurable returns and
gaining significant competitive advantage. Driving customer
engagement and interaction through mobile provides a
powerful opportunity for significant growth. By 2015, many
predict mobile internet use will be higher than PC internet use.
303.242.5494 clientservices@velocitymobilemarketing.com www.velocitymobilemarketing.com
6. Our Work
We will manage campaign planning, direct the design and
printing of vibrant in-store marketing collateral, introduce the
new campaign to your staff, write compelling copy for text,
e-mail, and social media messages, deploy the messages, and
report results back to you every month. We can also distribute
voice broadcasts direct to voicemail to ensure that your
customers and prospects are not disturbed with promotional
calls on their phones. We also design mobile websites, and
create, update and promote social media pages like Facebook.
303.242.5494 clientservices@velocitymobilemarketing.com www.velocitymobilemarketing.com
7. Text Messages Exceed Voice Calls
“3.5 billion text messages are sent and received every day, that is more than the number of
cell phone calls & a threefold jump from ‘07, with some of the biggest increases occurring
in people over age 30.”
Forget Clipping & Cutting Coupons
“8 in 10 US mobile phone users currently uses or will use mobile text coupons within 24
months & 41% of U.S. consumers surveyed said that they would like to receive mobile
coupons on their handsets.”
Text Messages Opened 77% More Than E-Mails
“97% of text messages are opened & read within 4 minutes of receipt, in comparison, 19.8%
for e-mails are opened typically within 48 hours.”
Always Within 3’ of Their Mobile Phone
“Always on and always connected – EVEN MORE than the TV and web, the mobile channel
provides brands with the unique ability to connect with their consumer like never before,
building a meaningful dialogue of engagement between the brand & the consumer.”
Mobile Devices Outnumber TV, PC’s, Radio
“87% of the U.S. population owns a cell phone. This percentage is higher than cable TV,
home internet access, and PC’s in the home.”
Sources: Mobile Marketing Association, CTIA The Wireless Association, New York Times, Business Report, IHL Group, & Retail Connection 2010
303.242.5494 clientservices@velocitymobilemarketing.com
303.242.5494 clientservices@velocitymobilemarketing.com www.velocitymobilemarketing.com