2. The Metrosexual
Mark Simpson first introduced the term Metrosexual in
1994
“Young man with money to spend, living in or within
easy reach of a He might be officially gay, straight, or
bisexual, but this is utterly immaterial because he has
clearly taken himself as his own love object and pleasure
as his sexual preference. “
Nowadays, a metrosexual is strictly a heterosexual
person who identifies with the male gender, “straight
urban men willing, even eager, to embrace their feminine
sides” (St. John 2003).
3. Consumer Group
Gender: Male
Age: 17 - 35
Social Status: Upper Middle Class
Characteristics : Heterosexual
4. David and Victoria Beckham
Influence
David Beckham and Christiano Ronaldo
exemplify the ultimate metrosexual.
Men that are followers of metrosexuality
believe that if straight man, like David
Beckham, can have a gorgeous wife and
successful career, why not follow every fashion
choice they make and achieve the same thing?
Metrosexuality has disseminated world wide
Christiano Ronaldo
because of the heighten exposure of the term.
Shows and magazines like "Queer Eye for the
Straight Guy," in which a team of five gay men
"transform a style-deficient and culture-
deprived straight man from drab to fab and in
2001, Britain's Channel Four brought out a
show about sensitive guys called
"Metrosexuality.“ Have encouraged
Metrosexuality in men.
Queer Eye for the Straight Guy
9. Future Trends
Now the androgynous behavior of men and their need to
enhance role performance has emerged and it will soon
demise with the passing time.
Our society is so ever changing and there is going to be a
time when people are going to grow tired of the metrosexual
behavior.
Once the market, the media and individuals have saturated
their need to either profit (media) or attract the better sex
(individuals), the only way to go is the direct opposite.
There are hints of how the approach to manliness is slowly
being reflected on the media, for example the Dos XX beer
commercial emphasizes, a drink for real men.
Topics such as how to grow out hair on your chest and how
to rotate car tires would most likely be the future features in
magazines.
