Slides on Parle-G's different marketing or distribution channels

2. 
PARLE – G, the world’s largest selling brand of
biscuit
•In 2013, Parle-G became India's first domestic FMCG brand to
cross the 5,000 crore in retail sales

3. 
Introduction
Available Anywhere
five-level of distribution
1,500 wholesalers,
careering to 425,000 retail
outlets

4. 
Channel Dynamics

5.  Intensive distribution
 The old golden way
Initial marketing channel
Manufacturer
Salesman
Retailer
Consumer

6. 
 Rising popularity and demand
 Not many distributors during initial phase
 Need to replenish the stock in stores to avoid out of stock
situation.
 Need for a sub distributor to reach the rural market
 Demand for credit system
 Distributors could not cater to the need of supermarkets
and shopping centres
Change in distribution channel

7. 
Consumer
Retailer
Distributor
C&F
Manufacturer
The Current Distribution Channel

8. 
Penetration into the rural market
Manufacturer
C&F
Distributor
Sub-Distributor
Retailer
Consumer

9. 
 The emergence of shopping centres
 The super stockiest
Manufacturer
C&F
Distributor
Sub-Distributor
Retailer
Consumer
Other Marketing Distribution
Channels

10. 
 B2C business
Manufacturer
Companies
Employees
Other Marketing Distribution
Channels (Cont...)

11. 
 Driving mantra - “Be Available”
 Alignment of their distribution channels
 Pricing strategy
 Packing
Conclusion