Sir richard bradson leadership

By:: Group 6 Vinodh
Kruttika
Baji Reddy
Mukesh

Leadership is…
7/22/2014
http://www.slideshare.net/yarun13/richard
-branson-as-a-leader
2

Who is this guy?
7/22/2014
Sir Richard Branson
“Screw it,
Let’s do it!”
CEO of
3
GROUP

• Born July 18,1950,England
• Married, 2 children
• Founder of Virgin Group
• More than 400 companies.
• Companies cost 25billion$
• 55,000 employees
• Operating in over 50 countries.
• 16th richest citizen of the United Kingdom
• Estimated net worth of US$4.6 billion
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Facts of Richard Branson

• He was Knighted in 1999 for his “Service to Entrepreneurship”
• SirRichardappearsatNo.85onthe2002listof“100GreatestBritons”.
• Sir Richard was also ranked in 2007’s Time Magazine “Top 100Most
Influential people in the world”.
• Citizen of the World Award on 7th Dec,2007.
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Facts of Richard Branson

“My interest in life comes from setting myself
huge, apparently unachievable challenges and
trying to rise above them.. From the
perspective of wanting to live life to the full, I
felt that I had to attempt it”.
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• When he was 16 years old, he dropped out of school to
move to London and launch Student Magazine, which did
relatively more success.
• On may 25, 1973, the first release for Virgin Records,
which quickly became a best-seller throughout England.
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How he began

• Travel & Tourism
• Leisure & Pleasure
• Shopping
• Media & Telecommunications
• Finance & Money
• Health
• Social & Environment
• More than 400 branded venture capital organizations
• The net worth of virgin Group Ltd as of
2012 is £15 billions(in ponds).
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Branson’s Empire

• Finding the right people.
• Inspiring them.
• Drawing out the best things.
• Love learning.
• Inquisitive(curious) mind.
• Life is a one learning process.
• Ability to connect with people.
• Innovativeapproachtothebusiness.
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Main Characteristics

• Branson was asked about strategy and said that he
didn't run his business by strategies.
• Instead, he keeps a ‘To Do’
list, that he writes at the
beginning of each day.
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Strategy

• Size does matter: you need to challenge and compete
with bug brands to become big yourself.
• Take it easy, mix fun with work.
• Remember, all work and no play makes Jack a dull boy
• Haggling is possible in every business-it brings down
prices.
• Mingle like a common man, go ahead like a bullet.
• Be camera/media-friendly.
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Some simple strategies

• He is also well known for his personal adventures.
• 1986 Smashed the world record for fastest crossing
of the Atlantic
• In 1987/1991 he crossed the Atlantic Ocean in the
“Virgin Atlantic Flyer”, which was the first and
largest hot air balloon to cross the ocean.
• In March 2004, He set a record by crossing the
English channel between Britain & France on an
amphibious vessel-in record time 1hr40min6sec.
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Non business Life

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1.9. Country club.
Manager is attentive to
staff needs and has
developed satisfying
relationships. However,
little attention is pain to
achieving results.
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Adjusting leadership theory

• On leadership - When asked what he looks for in a manager, he said,
“people who are willing to go get drunk with the staff in the evenings,
people who can let their hair down, and be flexible and listen.”
• On efficiency - “Don’t think what is the cheapest way to do it or what’s the
fastest way to do it… think ‘what’s the most amazing way to do it?’”
• On risk - “Chance favors the prepared mind. The more you practice the
luckier you become.”
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In His Book

• Inspiration: The main reason behind his success is the
fact that he inspires people.
• People are Key to Success: Leaders who seek the
feedback of both employees and customers facilitate
innovative product development and brilliant customer
service.
• Have Fun: thinks that business should be fun.
• Honesty & Daring :Branson writes freely about the
mistakes he has made, and in his opinion, it is one of
the hardest things to do for any human being.
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Leadership qualities

• Art of delegation: I have to be good at helping
people run the individual business.
• Look for the best and you’ll get the best.
• Employees should be given the opportunity to
do well in a different virgin group jobs. Firing
is seldom an option.
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• Interaction between employees and
management is fundamental
• He developed a level of trust with his top
managers by setting the direction and then
stepping back to let them navigate
• Motivational strategies extend to innovative
ideas, his suggests , I to listen to any and all
ideas and to offer feedback.
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Impressed?
Here are some practical tips from Richard
Branson, which you could implement today to
become a more effective leader.
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• Ask your employees what is their opinion about the current way the
business is done at your company and if they see any possibility for
improvement. Keep asking.
• Do not focus on mistakes; find someone doing something right every
day.
• Inspire your people by offering them compelling vision, be ready to
overcome challenges along the way, and give people confidence to
follow you.
• If the strategy you have chosen for your company or product proves
to be unsuccessful, take the courage to admit you were wrong and
face your team – the sooner, the better.
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Tips from Richard Branson

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Conclusion
Core beliefs & values
>Helping people achieve things that they
did not know they were capable of.
>Being a catalyst to the success of others.
>Constantly learning.
Strategy
>Listen to people.
>Encouragecommunication&feedback.
>Integrate personnel into other parts
of the organization
Values & Beliefs
>He says that he never listen to critics.
>He is a sponge for new ideas.
>Inspire people to think like entrepreneurs
>You and everyone around you will make
mistakes.
Branson’s Skills
>Public Relations genius-he
understands what the media wants
and gives it to them
>He is likeable. He knows when to
disappear

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Sir richard bradson leadership

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