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Digital Marketing by Vikramjit Roy

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Venkateshwaran G
Venkateshwaran G

The document provides tips for startups on going digital, including leveraging influencers on digital platforms to build awareness. It emphasizes engaging users through networking and sharing content rather than direct sales pitches. Some key strategies suggested are driving traffic to websites to build loyalty, using celebrities to promote products, and creating discussion through tools like podcasts, videos and photos. The goal is to move users through trials, awareness and influencing others to become customers and advocates to grow the brand.

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START UP, GO DIGITAL By Vikramjit Roy
[object Object],[object Object],[object Object],[object Object],[object Object],Challenges for a new entrant
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Minimise the downsides
Battle for “attention” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
You need a Marketing Elevator ,[object Object],[object Object],[object Object],[object Object]
Influencers love the digital space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement rather than sales pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer connectivity on steroids ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ghajini – Aamir Khan’s act of brilliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Raaz 2 – The Mystery did continue at the BO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dev D – a unique & interactive sell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The guru mantra ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Digital Marketing by Vikramjit Roy

  • 1. START UP, GO DIGITAL By Vikramjit Roy
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