1. Rob Snel, Managing Director Royal Grolsch
4 November 2009
Amsterdam Academic Conference
Rob Snel

2. Who is Rob Snel 360º
By nature: direct, decisive, energetic, optimistic,
ambitious, connective en empathic.
It troubles me: arrogant, detached, blunt, sabotage,
unemotional, unreachable, oversimplified.
Sometimes I can be: overanxious, oversensitive, impatient,
sense of guilt, dominant or appear to be dominant.
I will find the balance: decisive, put in perspective, take some distance,
enter into a dialogue, order my emotions and finish
tasks.

3. Who is Rob Snel 360º
Working together: kick off with care for clear goal and ambiance,
finding a constant dialogue, connecting people,
multitasking and roles, empathy with problems.
My pitfalls: not enough openess, lack of personal contact,
non inspiring environment, oversimplify
Enneagram: Type 8: the boss, assertive, the leader 
active supportive leadership
Human dynamics: Type E-F: Emotional, physical

4. Who is Rob Snel
Rob Snel
19-06-1950 born 08°43’ NBR – 71°01’ OL Indian Ocean
Macro – Sociologic Economics
N.C.W.
1976 – 1980 NCW employment conditions CLA
1980 – 1984 NCW Regional Manager
Royal Grolsch N.V.
1984 – 1991 Director Human Resource
1991 – 1995 Director On Premise
1995 – 1999 Commercial Director Netherlands
1999 – 2003 President Grolsch International
2003 – 2008 Member of the Executive Board Royal Grolsch N.V.
2008 – present Managing Director Royal Grolsch N.V.

5. Realising our goal
Realising our dream
behaviour
My image of leadership
RATIO
Knowledge, experience,
IQ business, make, do, senses Company equity
Physical Belly
What am I?
Analist
Ask for help Caretaker
EMOTIO SPIRITIO
Feelings, relation, connect, Spiritual, giving, meaning, inspiration,
organisation, creative, imagination,
teamwork Vision, values, mental, intuition
Emotions Heart Thoughts Head
Who am I? Why am I?
EQ Passion equity SQ Existence equity

6. Personal values
• Sincere
• Winning is fun
• Commitment
• Recognition
• Passion
• Willpower

7. Active supportive leadership
• Leave your Ego at home
• Modesty
• Strong willpower
• Dialogue rather than discuss
• Know your business
• Find the peace in yourself

8. Not every minute of the day:
• Inspire
• Control
• Push
• Reward or punish
PASSION

9. Autonomous growth = beautiful
• Strength
• Powerfull
• Quality
• Change
PASSION

10. Realising yourself
Know yourself, stick to yourself