2. What is the movement?
+ + =
?
We need a brand
for the energy
conscious
consumer.
We need a face
to our energy
problems.
We need a symbol
that can be communicated
simply and socially.
3. Behaviors of the Energy Conscious Consumer
•Buys energy e!cient smart appliances
•Uses energy monitoring devices
•Drives an electric vehicle/commutes
•Adapts to time-of-use pricing
•Selects/generates renewable energy sources
•Upgrades the e!ciency of their home
•Supports grid modernization (ie microgrids)
•Composts, gardens, recycles
3
