Are you wondering which e-marketing tools will work best for your organization? Nonprofit leaders & entrepreneurs can tailor online marketing to their specific needs with tips from Ventureneer.
11. Don’t Surrender: Choosing a Medium Hasn’t Changed What do you hope to achieve? Whom do you want to reach? Where can you reach them? How much can you spend?
13. Poll Do you follow email best practices? Do list maintenance (if you subscribe to a service, chances are they do it for you) Have a call to action or solve a problem in the subject line Have subscribers opt in Segment and test Short subject line Use your from line
27. MSN/Bing 13%(Source: comscore)75% of traffic is from organic not paid links Paid 25% Organic 75% Source: MarketingSherpa & Enquiro Research
28. Search Engine Optimization: Tips Use words prospects would use to search for you Ensure Web pages are accessible to search engines Incoming links, especially from heavily trafficked sites Fresh content that’s not duplicative Use target keyword 4 Xs on a page with 500 words Add media: images, podcast, video, pdf/word docs
29. Search Engine Optimization Tips Not enough to be high on search engine to page, people must click through to your page. Write meta descriptions that entice people Use different pages to target different keywords Think upward and to the left Use keywords in title, subheading, links , bolded words and image, video alt text
30. Meta Data: Tips Title tag: 90 character tops, 65 with keywords on the left Focus on 1-2 keyword phrases per page Meta description: 150 characters. Used to describe the site in search results. NOT used for rankings. Helps with click through
48. Questions to Ask Yourself Before Moving Forward Is your target market using social media Which ones? Who will be doing your social media tasks? How much time do you have to devote to social media? Can you eliminate anything to make room for doing social media? Can you stand the heat, if you get unfavorable comments? Can you tolerate failure, if things don’t go as planned?
49. Before You Leap, Listen Who’s talking? What’s being said? How is it being said (tone)? Are there patterns in what’s being said?
50. Why Blog? Quick and easy Inexpensive Search engines love blogs Establish credibility Manage reputation Appear accessible Builds awareness Differentiates you Exploits a niche Builds a community
51. Blogging Tips Post 1 to 3 times a week Original articles Tips Comment on news and other blogs Encourage contributions by asking questions Be unique: Let your personality and company values show Write content that people will reference Be patient
52. Why Twitter? 190 million users Tweeting 65 million times a day Generates traffic and leads Gets you in front of high profile people Establishes you as thought leader Engages your market Improves search engines rankings Market research Get answers to questions Reputation management
53. Why Facebook 500 million+ users Build brand Engage customers Drive traffic to your site Lead generation Increase customer loyalty Viral effect Advertise to niches
54. Why LinkedIn? 70 million users Business tool Increase your visibility Use for prospecting Establish creditability Conduct competitive intelligence Improve search engine results Get recommendations Check people out before you meet them
55. Why YouTube or Other Video Service? Exceeds 2 billion views per day Demonstrate your product Multi sensory Emotional Reinforce your message in a different format Improve search engine ranking Viral effect
57. Hungry for More Feedback Determine purpose of survey Determine your sample Determine sample size Identify sponsor or not? Write a questionnaire that gets answered Organize the questionnaire Increase response rates
62. Resources Social Media for Your Nonprofit: Take Chargehttp://ventureneer.com/sites/default/files/ebooks/ventureneer-socialmedia-nonprofits-take-charge.pdf E-mail Marketing Best Practiceshttp://www.clickz.com/type/column/category/email-strategy/email-marketing-best-practices SEO Best Practices: 20 Questions http://www.clickz.com/clickz/column/1699948/seo-best-practices-questions LinkedIn LinkedIn for Nonprofit Organizations Small Business Owners, Freelancers, Consultants: Keep Your Project Pipeline Full Using LinkedIn The Twitter Guidebookhttp://mashable.com/guidebook/twitter/ Facebook http://mashable.com/guidebook/facebook/ http://ventureneer.com/webclass/will-facebook-replace-google-adwords Surveys Are a Great Marketing Tool: Ten Tips for Doing It Yourselfhttp://ventureneer.com/vblog/surveys-are-great-marketing-tool-ten-tips-doing-it-yourself The 10 Social Media Metrics Your Company Should Monitorhttp://www.socialtimes.com/2010/02/social-media-metrics/
