2014 Annual Fast Casual Restaurant Benchmark Venuelabs LBMA

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Learn about mobile consumer behavior and feedback in the annual benchmark produced for the fast casual restaurant industry by Venuelabs, in cooperation with the Location Based Marketing Association.

Marketing

2014
© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Fast Casual Restaurants

© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Fast Casual Restaurants

© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Fast Casual Restaurants
Smart phones have
changed the way that your
customers share their in-
store experiences.
WHERE IS
MY MOBILE
CUSTOMER?
YOUR
STORE
LOCAL CHANNELS
They’re local, social, mobile.

© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Fast Casual Restaurants
HOW DO
MOBILE
CUSTOMERS
ENGAGE?
13

© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Fast Casual Restaurants
WHAT DO MOBILE
CUSTOMERS
SHARE?
72%
14%
66%
30%
59%
37%
60%
24%
58%
38%
Positive
Experiences
Negative
Experiences

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3. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants Smart phones have changed the way that your customers share their in- store experiences. WHERE IS MY MOBILE CUSTOMER? YOUR STORE LOCAL CHANNELS They’re local, social, mobile.

5. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants WHAT DO MOBILE CUSTOMERS SHARE? 72% 14% 66% 30% 59% 37% 60% 24% 58% 38% Positive Experiences Negative Experiences

6. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants Brand Percentage of Local Feedback Missed Denny’s 80% Chipotle 79% Ruby Tuesday 86% Five Guys 100% Boston Market 81% P.F. Chang’s 86% Baja Fresh 78% Au Bon Pain 90% Qdoba 82% Fast Casual Restaurants have not employed the tools & technology to “tune in” to their mobile customers. HOW MUCH IS BEING MISSED? THE AVERAGE RETAILER IS MISSING PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND 85% Five Guys Au Bon Pain Ruby Tuesdays P.F. Chang’s Qdoba

2014 Annual Fast Casual Restaurant Benchmark Venuelabs LBMA

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