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case
STUDY
    Client: Castrol
    Event: innoVentures
    Group Size: 37 Delegates to
    each location
    Agency: Venues Event
    Management
    Date: May/June 2012
    Venue: Marina Bay Sands –
    Singapore Yotel – New York
case
STUDY
    The Brief

    The objective of Castrol innoVentures is to invest and act now to shape Castrol’s future by building material
    businesses beyond today’s lubricant products.

    The Insight Workshops are part of Castrol’s on-going approach to learning and building value by engaging
    with experts outside their industry. This approach helps uncover trends, forces and build market
    perspectives.

    Three venues were proposed for Singapore as there are limited venues in Singapore that would fit the
    clients brief. Hannah Pollock, Senior Project Manager says:

    “The Arts House Singapore was considered as it is not a typical meeting space but exceeded the budget.
    For that reason it was decided to go with The Marina Bay Sands. This venue has been used many times
    before by Venues Event Management and although the meeting rooms had no natural light, the foyers
    around the meeting rooms are light and spacious and the venue is a landmark in Singapore.”
case
STUDY
    Five venues were originally proposed for New York as much more of a selection was available for this
    destination.

    Hannah continues “following a Familiarisation (FAM) Trip a colleague went on I was recommended to
    Yotel as a possible new venue due to more research in New York destinations being carried out. The
    venue has funky furniture with glass walls and met the clients brief in regards to natural light and
    innovation.”
case
STUDY
    Execution

    Each of the workshops brought together Senior
    Castrol staff with insights into relevant topics,
    and external guests with similar interests.




    2/3 of the delegates were BP employees and
    the final 1/3 of delegates were external.
    The Singapore workshop ran for 2 days and
    the New York workshop for 1.5 days.




    Delegates were greeted by Venues Event
    Management on arrival where room allocations
    were made and at New York luggage were
    stored with the hotel robot –Yobot.
case
STUDY
    Once delegates were settled, welcome dinners were organised on open terraces at both hotels and
    at Marina Bay Sands this was on their 57th floor roof top.



    On the second evening off- site dinners were arranged. In Singapore the dinner was held in Ming
    Jiang at One North and in New York the Castrol delegates went to Tribeca Grill.
case
STUDY
    Delegate Management

    Venues Event Management was asked to take on
    the delegate management for each of the events
    including pre-event liaison, booking of flights for
    external guests.



    Hannah commented, “We created a dedicated
    website for each of the events where delegates
    could register online, see the program outline,
    gather information about the hotel and links to
    their support team. From this website we then sent
    out confirmations to each of the delegates.”



    Using the database generated from the online
    registration, Venues Event Management created
    name badges for each of the delegates that were
    then issued on arrival with welcome packs.
case
STUDY
    Challenges

    Hannah commented regarding the challenges she faced when managing the
    project;

    “there were only two main challenges that we really faced with the project; firstly, health and safety is a
    major priority for Castrol and Health, Safety, Security and Environment (HSEE) is not always so well
    known worldwide so it wasimportant to ensure each of our suppliers were compliant to meet these
    requirements.


    Secondly, a New York hotel did let us down on the original meeting room that was secured which then
    led to a new venue search which was great timing with the recent FAM trip we could go being confident
    with experience and knowledge we had gained as a company”.
case
STUDY
    Verdict

    “Both events were really successful and I am really pleased with how well they
    ran. Each of the venues worked well for both of the workshops and the staff were extremely
    helpful and supportive with the delegates by ensuring arrangements were in place upon arrival
    and then creating a smooth process throughout the duration of the event. Having worked at
    Marina Bay Sands numerous times we have a great relationship.


    Due to the agenda only BP delegates went on the offsite dinner at Tribeca Grill
    in New York, however everyone who attended the dinners appeared to enjoy
    themselves in both fantastic venues and the service was excellent.”




    Hannah Pollock
    Senior Project Manager
    Venues Event Management
case
STUDY
    Testimonial

    “This is just a quick note to say how impressed I have been with your teams support
    during our insights workshop in Singapore.

    Hannah Pollock has done an excellent job in managing the event for us, which has
    made it so much easier for us organisers.

    Everything has gone like clockwork and all HSSE fully covered without us having to
    get involved. Similarly in the lead up to event.”



    Jens Andersen
    Castrol innoVentures

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Castrol case study on innovative workshops in Singapore and New York

  • 1. case STUDY Client: Castrol Event: innoVentures Group Size: 37 Delegates to each location Agency: Venues Event Management Date: May/June 2012 Venue: Marina Bay Sands – Singapore Yotel – New York
  • 2. case STUDY The Brief The objective of Castrol innoVentures is to invest and act now to shape Castrol’s future by building material businesses beyond today’s lubricant products. The Insight Workshops are part of Castrol’s on-going approach to learning and building value by engaging with experts outside their industry. This approach helps uncover trends, forces and build market perspectives. Three venues were proposed for Singapore as there are limited venues in Singapore that would fit the clients brief. Hannah Pollock, Senior Project Manager says: “The Arts House Singapore was considered as it is not a typical meeting space but exceeded the budget. For that reason it was decided to go with The Marina Bay Sands. This venue has been used many times before by Venues Event Management and although the meeting rooms had no natural light, the foyers around the meeting rooms are light and spacious and the venue is a landmark in Singapore.”
  • 3. case STUDY Five venues were originally proposed for New York as much more of a selection was available for this destination. Hannah continues “following a Familiarisation (FAM) Trip a colleague went on I was recommended to Yotel as a possible new venue due to more research in New York destinations being carried out. The venue has funky furniture with glass walls and met the clients brief in regards to natural light and innovation.”
  • 4. case STUDY Execution Each of the workshops brought together Senior Castrol staff with insights into relevant topics, and external guests with similar interests. 2/3 of the delegates were BP employees and the final 1/3 of delegates were external. The Singapore workshop ran for 2 days and the New York workshop for 1.5 days. Delegates were greeted by Venues Event Management on arrival where room allocations were made and at New York luggage were stored with the hotel robot –Yobot.
  • 5. case STUDY Once delegates were settled, welcome dinners were organised on open terraces at both hotels and at Marina Bay Sands this was on their 57th floor roof top. On the second evening off- site dinners were arranged. In Singapore the dinner was held in Ming Jiang at One North and in New York the Castrol delegates went to Tribeca Grill.
  • 6. case STUDY Delegate Management Venues Event Management was asked to take on the delegate management for each of the events including pre-event liaison, booking of flights for external guests. Hannah commented, “We created a dedicated website for each of the events where delegates could register online, see the program outline, gather information about the hotel and links to their support team. From this website we then sent out confirmations to each of the delegates.” Using the database generated from the online registration, Venues Event Management created name badges for each of the delegates that were then issued on arrival with welcome packs.
  • 7. case STUDY Challenges Hannah commented regarding the challenges she faced when managing the project; “there were only two main challenges that we really faced with the project; firstly, health and safety is a major priority for Castrol and Health, Safety, Security and Environment (HSEE) is not always so well known worldwide so it wasimportant to ensure each of our suppliers were compliant to meet these requirements. Secondly, a New York hotel did let us down on the original meeting room that was secured which then led to a new venue search which was great timing with the recent FAM trip we could go being confident with experience and knowledge we had gained as a company”.
  • 8. case STUDY Verdict “Both events were really successful and I am really pleased with how well they ran. Each of the venues worked well for both of the workshops and the staff were extremely helpful and supportive with the delegates by ensuring arrangements were in place upon arrival and then creating a smooth process throughout the duration of the event. Having worked at Marina Bay Sands numerous times we have a great relationship. Due to the agenda only BP delegates went on the offsite dinner at Tribeca Grill in New York, however everyone who attended the dinners appeared to enjoy themselves in both fantastic venues and the service was excellent.” Hannah Pollock Senior Project Manager Venues Event Management
  • 9. case STUDY Testimonial “This is just a quick note to say how impressed I have been with your teams support during our insights workshop in Singapore. Hannah Pollock has done an excellent job in managing the event for us, which has made it so much easier for us organisers. Everything has gone like clockwork and all HSSE fully covered without us having to get involved. Similarly in the lead up to event.” Jens Andersen Castrol innoVentures