1. After another good sales year Trader
Media came to us to help them with
their sales conference in June 2010
450 highly motivated, young and rowdy
sales people needed to brought
together to understand the targets for
the next 12 months and beyond.
They wanted a UK venue that would
suit their audience with a good central
location
This was an opportunity to celebrate
the successes of 2009-10 and focus
attention on the year ahead.

2. exciting
innovative
challenging
memorable
The client was very clear about the agenda for the event. We needed to find a central location that could
accommodate 450 delegates and then have the space to deliver an engaging format to focus the attention
of the high energy sales guys.
They needed to live and breathe the 5 year sales strategy that the leadership team had agreed upon.
They wanted to become a premium brand and had to energise their sales team to perform accordingly.
and we had one day to get this message across.
They work hard and they play hard and we know it..

3. When coming up with the identity for the event we had to keep a couple of
things in mind - The company’s core business was shifting more and more
towards the electronic platform and the sales targets for 2010-2011 were
challenging - so we needed to reflect this in our ideas – we came up with an
tolife
edgy identity that suited the business message and would engage with the
age of the audience
coming

4. The stage set was crucial – it needed to give the right impression –
imposing and impressive – the perfect backdrop to the messages of
growth and clear communication across all strands of the business.
The lighting was equally important – by clever use of LED technology we
were able to create atmosphere and enhance the message where
necessary.
Clear sound ensured everyone heard with ease.
This stage backdrop turned, at the touch of a button, to the perfect
environment to party in the evening – with the quick and easy addition of
tolife
a dance floor, the evening was underway.
coming

5. nothing
overlooked
Our challenge was to undertake every strand that would bring this event to life – from invitation to
evaluation.
Once the theme was agreed, it was updated to the evening and an urban club created. The entertainment
was original – a stomp style group, the atmosphere was “graffiti” grunge to suit the “play hard” attitude of
these hard working sales professionals.
The room turned around within 2 hours with lighting effects and props to develop the theme. Delegates
were amazed that the transformation was possible.
Our team were imaginative, efficient and clever to design maximum effect with the minimum of fuss.

6. message
content
delivery
The presenters were notoriously difficult to engage with before the event, flying around the world with time
at a premium. So we designed a format that allowed Newsroom style large screen graphics with the
ability to overlay Powerpoint information. By doing this we were able to keep the presenters in their
comfort zone while still presenting a format that was fresh, new and exciting – unlike anything they had
seen before.
We understood them, we lived their message and we delivered a style that everyone was comfortable
with.
Once we knew how we were going to deliver the event, we could find a venue that worked.

7. Chesford Grange, Warwickshire was chosen – QHotels, a reliable
brand, great access by road, rail and air.
The conference space worked well – it allowed us to create the
It had the initial WOW without the breathtaking cost. Great service and environment we wanted – a conference and exhibition space.
facilities that would suit all the delegates.
Where delegates could mix and mingle, chat and remember.
Let’s not forget the food – because everyone always remembers that
and Chesford Grange delivered on the nail.
We turned the room into a high octane engagement environment that
thrilled all present.
Better still it came in on budget.
chosen venue

8. Everything we suggested kept a close eye on the business
messages and key results wanted.
The venue suited the location requirements, the production
suited the presenters style and desire to reflect future technology
and the evening event came seamlessly from the day and gave
the delegates a chance to kick back and celebrate successes. It
was obvious the company invested in and valued them and their
reaction was uplifting.
By having clear communication within the team, we were able to
ensure that whilst immersed in the detail we never lost sight of
the bigger picture.
Our team became part of their team with one result in mind
This teamwork and wary eye for detail enabled us to develop a
compelling event for a challenging audience, that was
imaginatively delivered.
an
fordetail
eye

9. From he first impression by their custom designed website, the delegate management, to both the day
and evening events – the reaction from the delegates and management alike was conclusive. The
best event they had ever done.
“Venues Event Management really impressed us with their creative proposals for this event, and
followed through with very efficient pre and onsite event management. The event worked very well as
a follow on from the Leadership Conference by cascading our strategic business messages to the
sales force”
The ultra-wide screen
result
Ligia Kowalska -
thefinal

10. measurement
Return on investment is crucial and we measure everything
we do and share the results to constantly improve. The
results for Trader Media were the best they’d ever had
results
Overall experience - 53% said it was excellent and 42%
said very good
Standard and quality of the venue - 23% said it was
excellent and 47% said very good
Content - 56% said it was excellent and 42% said very
good
Entertainment - 40% said it was excellent and 41% said
very good
acid test

11. If you require further information, please contact:
Tel: +44 (0) 1793 790003
E-mail: hello@venuesevent.com