The document discusses the benefits of GPS units for navigation and recommends trying new routes when stuck in traffic. It notes that GPS allows safe experimentation with alternate routes by providing information in real time. The rest of the document is an agenda and biographies for speakers at an event on digital media and experimentation. The event will discuss topics like using customer information and trying new approaches in digital spaces.

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2. 9882_D_S_Verge 10/9/07 08:59 Page 2
If you haven’t already done so, I recommend you pop out and buy a GPS
unit for your car.
There are quite a few benefits to this. (According to my own cost-benefit
analysis, the entire purchase price is easily justified by the avoidance of
domestic arguments and the corresponding reduction in the risk of divorce.)
They also generally get you to your destination faster and more easily.
So far, so obvious.
But there is one more thing they do. They make it a lot safer to try new routes.
Previously, if you were stuck in traffic, you sat there, quietly fuming. If you
tried taking an alternative route, you’d find it was a cul-de-sac, or just end
up hopelessly lost, uselessly circling back-streets while feral kids on bikes
sized up the value of your tyres. Suddenly, with a GPS, you can experiment
with new directions and immediately find out whether turning right was a
good idea or a disaster. In the first few weeks I discovered five new ways of
getting to work.
Suddenly it paid to be curious. What at Ogilvy we like to call safe adventure.
We believe it’s a spirit we all need to adopt more and more in the digital
age. Quite simply, the better the information you have on your dashboard,
the more advantageous it is to try a new approach.
The joy of digital media is that they provide you with information in real
time. You can build on your successes (and bury failures) while they happen.
Which means the last £1 you spend of your budget can be fifteen times
more effective than the first.
It’s why the second part of Verge is labelled Experiment. That actually the
best way to escape gridlock is simply to try something – provided you can
rapidly backtrack when it doesn’t pay.
You’ll learn more about this today. But bear this thought in mind as the
day unfolds.
Rory Sutherland – Vice-Chairman, Ogilvy Group UK

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Agenda
13th September 2007
9.45 COFFEE, SIDESHOW & NETWORKING
11.00 INTRODUCTION:
Mike Dodds – Managing Director, OgilvyOne
& Guy Lambert – Managing Director, Ogilvy Advertising
11.10 KEYNOTE:
Rory Sutherland – Vice-Chairman, Ogilvy Group UK
Listen
11.30 HOST:
Jon Steel – Planning Director, WPP
11.35 KEYNOTE:
Bob Garfield – Columnist
12.00 CASE STUDIES:
Richard Wheaton – Managing Director, neo@Ogilvy
Mark Newton – Vice President, International Interactive Marketing,
American Express
Bill Kircos – Group Manager, Product and Technology Public Relations,
Intel Corporation
12.45 PANEL:
Jon Steel – Planning Director, WPP
Lunch

4. 9882_D_S_Verge 10/9/07 08:59 Page 4
Experiment
2.15 HOST:
Patou Nuytemans – EAME Digital Director, OgilvyOne Worldwide
2.20 KEYNOTE:
Jessica Greenwood – Deputy Editor, Contagious
2.45 CASE STUDIES:
Caroline Slootveg – Director of Digital Marketing and New Media, Unilever
Alan Flack – UK Strategic Brand Manager, IBM
Michael Tchao – General Manager, Nike Techlab
3.30 PANEL:
Patou Nuytemans – EAME Digital Director, OgilvyOne Worldwide
Engage
4.30 HOST:
John Baker – Managing Partner, Head of Interactive and Client Services
Director, OgilvyOne
4.35 KEYNOTE:
Sam Smith – Head of the Future Media Audiences, BBC
5.00 CASE STUDIES:
Rufus Olins – Managing Director, Haymarket Brand Media
Clive Peoples – Head of Customer Communications, Expedia.co.uk
Aaron Coldiron – Senior Marketing Manager, Microsoft Vista
5.45 PANEL:
John Baker – Managing Partner, Head of Interactive and Client Services
Director, OgilvyOne
6.00 SUMMARY:
Mike Dodds – Managing Director, OgilvyOne
& Guy Lambert – Managing Director, Ogilvy Advertising
Drinks
Dinner
The Terrace Restaurant, British Library

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Speakers

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Rory Sutherland
Vice Chairman, Ogilvy UK.
Rory Sutherland was born in Usk, Monmouthshire, in 1965 and educated at the
local Haberdashers’ school and at Christ’s College, Cambridge.
He joined OgilvyOne as a graduate trainee in September of that year. After six
months cross training, and thirteen months spent as the world’s worst account
man (in a last remedial effort he was booked on a time management course,
but got the date wrong) he was moved to the Planning Department. Soon
afterwards he confessed an interest in copywriting to his line manager, who
agreed this was a jolly sensible move. So sensible, in fact, that he fired him.
The experience had not been altogether wasted. For one thing, while in
Planning, Rory worked within a few feet of Miles Young (now head of Ogilvy
Asia); Paul O’Donnell (now Chairman of OgilvyOne Europe) and Derek Robson
(now at Wieden & Kennedy). For another, it was his spell in Planning that
introduced him to online information systems accessible over a squeaky thing
called a modem (then operating at a “blistering” 14.4Kbps). If only they could
consumerise this technology, he thought, direct marketing could really take off.
Of course, had his firing taken place in 1999, fate would have seen him joining
a dot.com start-up and writing this from his oceanfront house in Santa Barbara.
But, sod it, this was 1992.
So, two weeks after leaving Planning, Rory joined the creative department as a
junior copywriter. At this point things went a bit better. Working first for Steve
Harrison and partnered with Mike Simm (now a CofE vicar in Norfolk) and then
Cordell, Rory was promoted to Head of Copy in 1995 and Creative Director in
1997. He won some awards.
In 2005 he was made vice-Chairman of the Ogilvy Group in the UK in recognition
of his improved timekeeping. He remains an advocate of advertising which
does different things, rather than just saying things differently.

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Listen
Jon Steel
Planning Director, WPP
Jon Steel is an advertising strategist and writer, whose job is to provide
strategic and creative direction to WPP Group clients and agencies alike.
Prior to joining WPP, he trained as an account planner at London agency
Boase Massimi Pollitt, before spending ten years as Vice-Chairman and
Director of Account Planning at Goodby, Silverstein & Partners in San
Francisco. His client experience includes brands like Nike, Coca-Cola,
Hewlett-Packard, Unilever, Sony, Major League Baseball, Porsche and
Budweiser.
Jon is the author of Truth, Lies & Advertising (1998) and Perfect Pitch
(2006), both published by John Wiley & Sons, New York.
In addition to his current strategic role, he is responsible for WPP’s
Marketing Fellowship programme, an elite recruitment and training
scheme designed to attract top graduate talent from around the world
to careers in marketing communications.

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Listen
Bob Garfield
Columnist
Bob Garfield is a columnist, critic, essayist, pundit, international lecturer
and obscure broadcast personality. He isn’t exactly a media whore, but he’s
extremely promiscuous.
Garfield’s “Ad Review” is a prominent feature of Advertising Age, where
each week he singles out an ad for praise or ridicule and thus has become
among the more pitifully grovelled-before figures in trade-magazine history.
In another life, Garfield is co-host of National Public Radio’s weekly Peabody
Award-winning magazine programme “On the Media.” This followed a dozen
years as a commentator/correspondent for NPR‘s “All Things Considered.”
Dubbed by The New York Times “the Charles Kuralt of Bizarro World,” he
specialized in quirky Americana — an act he took to television, as well,
producing pieces for public TV, syndication and CBS News. He also served
as a political-advertising analyst for CBS, before being bounced in 1992
following an unfortunate Green Room incident. It was his most traumatic
TV experience since “Oprah” in 1991, when he was humiliated by Mr. Whipple
before a live studio audience.
For many years, Garfield was the advertising analyst for ABC News. He’s
been a regular on Financial News Network, CNBC’s “Power Lunch” and
“Adam Smith’s Money Game” on PBS. He also has been quoted by every
major American newspaper, news magazine and broadcast news programme,
owing to his fearless willingness to speak authoritatively on subjects he
doesn’t necessarily understand. That technique is the secret to his third
book, Listen, now being written on his blog in full public view.

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Listen
Richard Wheaton
Managing Director, neo@Ogilvy
Richard Wheaton heads neo@Ogilvy’s UK operation, a division of OgilvyOne
Worldwide that provides strategic and implementational digital marketing
services to a range of consumer and business clients. neo@Ogilvy provides
digital media planning and search engine marketing services to American
Express, Kodak, Cisco, IBM, SAP and South Africa Tourism. Richard has
years of media and marketing expertise, having previously built a digital
media agency brand from the ground up, served as European marketing
director for a global media business that supplied 75% of its revenue
through e-commerce and has experience as an independent consultant,
market researcher and commercial publisher.

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Listen
Mark Newton
Vice President, International Interactive Marketing
American Express
Mark Newton is the head of International Interactive Marketing at
American Express, responsible for the interactive business in 22 proprietary
consumer markets in Europe, Latin America, Canada and Asia.
Mark’s responsibilities span customer acquisition, engagement, online
product development, spend and customer servicing across the various
digital channels at American Express including Web, Mobile, RSS, e-mail
and desktop applications.
Mark joined American Express in 2003 and has led a significant increase
in profit contribution at American Express from digital channels,
effectively doubling their size year on year. In 2007 the Internet will be
American Express’ most significant customer marketing and engagement
channel in the majority of large markets.
Prior to his current role, Mark developed a new customer management
consulting business at OgilvyOne in Asia, where he advised a number of
blue chip clients including FedEx, Royal & Sun Alliance, Northwest Airlines
and Nokia and among others on their customer and digital marketing
strategies. Mark also worked with American Express previously in the late
nineties in a number of international marketing roles including product
development, traditional and interactive marketing and partnerships.
Mark started his career in mergers and acquisitions in the City of London
where he was responsible for a variety of product development and
operations re-engineering roles, he’s vowed never to repeat the experience.

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Listen
Bill Kircos
Group Manager, Product and Technology Public
Relations, Intel Corporation
Bill Kircos is Group Manager of Intel Corporation’s product and technology
leadership public relations efforts, overseeing the company’s consumer and
enterprise processors, mobile and wireless businesses and manufacturing
and R&D efforts. He has been with Intel in a public relations capacity
for eleven years and has more than 15 years of experience in the PR and
communications fields. Kircos has also been the lead communications
manager for the company’s social media outreach since 2005.
Prior to joining Intel, Kircos worked for the state of Arizona’s Governor’s
Office as a Communications Officer, overseeing several government
programmes ranging from child support and protective services to
employment and welfare. Preceding this position, he worked as an account
manager with two leading public relations agencies based in Phoenix,
Arizona representing clients in the real estate, technology and financial
sectors. He has a journalism degree from the University of Arizona.

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Experiment
Patou Nuytemans
EAME Digital Director, OgilvyOne Worldwide
Patou is living proof of Ogilvy’s reputation as a true, active network. In her 13
Ogilvy-years she has worked in Brussels, Paris, New York, London and Cape Town.
A Commercial Engineer graduate, Patou joined OgilvyDirect Belgium in 1992
where she gained valuable experience in customer relationship, direct and
integrated marketing. In 1995 she became the Benelux Direct and Online
Communications Manager for Microsoft ensuring a great insight into the IT
industry. But missing agency life she returned to Ogilvy again in 1998 as the
European Client Service Director for IBM Software, based in Paris managing
the account internationally and across disciplines.
In 2000 Patou became Ogilvy’s first Global Knowledge Manager based in New
York. Under her guard Truffles, Ogilvy’s intranet, became an invaluable resource
for 11,000 employees in 474 offices around the world. In 2003 Patou joined the
Ogilvy EAME team as the region’s Business Performance Manager, supporting
OgilvyOne offices in more than 20 countries. She also became the Ogilvy Telco
Task Force Leader, facilitating knowledge sharing between teams of Ogilvy’s 40
Telco clients worldwide.
Keen to be part of developing great work for clients again and pursuing her love
for amazing Africa, she joined OgilvyOne Cape Town in 2005 as the Customer
and Digital Strategy Director, combining it with the role of EAME Digital Leader.
Now back in a full time regional role and on a ‘digital mission’, today Patou
enthuses colleagues and clients on how the digital democracy offers advertisers
and agencies so many more opportunities to play a bigger role in consumers’
lives. Her speech entitled ‘Welcome to the All-Ways On Consumer’ has proven
popular at conferences around the world. Facilitating international and cross-
discipline communities of Ogilvy’s digital leaders and fans, she contributes to
making Ogilvy a 21st Century Marketing force to continue to reckon with.

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Experiment
Jessica Greenwood
Deputy Editor, Contagious
After graduating from Birmingham University with a degree in English and
Italian in 2002, Jess spent a stint teaching music in France and Italy before
returning to London to work as a music producer. One more career change
landed her in the advertising industry as Editor of The Reel (a monthly
publication showcasing the best global creative in advertising, music videos
and short films), before helping to launch the award-winning Contagious in
December 2005.
Jess is currently Contagious’ Deputy Editor, covering the entire spectrum of
the most innovative, effective and non-invasive strategies and campaigns in
marketing, branding, design, technology and pop culture. She is a regular
speaker at new marketing conferences, and has helped to build the
Contagious consultancy, offering advice and insight to a number of clients
from both agencies and advertisers.
Jess is fluent in Italian and French, and is a self-confessed Internet junkie.
www.contagiousmagazine.com

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Experiment
Caroline Slootweg
Director of Digital Marketing and New Media, Unilever
Caroline Slootweg is the person tasked with helping Unilever get it’s head
around digital. She leads the digital marketing and new media unit which
advises and guides brand teams on their digital marketing strategy, and
encourages the company to experiment and innovate.
Caroline has already taken several key steps, such as setting up a digital
agency roster for brands to work with as well as ensuring that Unilever’s
top brands have robust digital strategies in place that cover more than just
banners and websites. She joined Unilever in Rotterdam four years ago and
moved to the London HQ the year after. Previously, she worked at 180 in
Amsterdam and Ogilvy in New York.

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Experiment
Alan Flack
Strategic Brand Manager, IBM
Alan is the Strategic Brand Manager for IBM in the UK, with responsibilities
that include Advertising, the IBM Forum Customer Centres and IBM’s
marketing and sponsorship of the Wimbledon Championships. He has been
with IBM for most of his career and for the past 12 years in various Services
Marketing and Brand Management senior roles. He has been closely involved
with IBM’s transformation from a product company to a market driven,
consulting-led organisation and launched a successful first campaign for
IBM Global Services in 1999 which featured real IBM people.

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Experiment
Michael Tchao
General Manager, Nike Techlab
Michael is General Manager of Nike Techlab, a digital technology innovation
group within Nike chartered with developing new products and services for
Nike’s sport and fitness consumers.
As part of this job, Michael’s group also manages technology partnerships
including the partnership between Nike and Apple which led to the
award-winning Nike+iPod system announced in May of 2006.
Prior to joining Nike, Michael spent six years in technology and marketing
strategy consulting for technology companies including HP, IBM, Microsoft,
Sony, Kodak GM OnStar and Disney.
Before consulting, Michael spent 10 years at Apple in Product Development,
Product Marketing and Strategic Alliances, helping to define, develop and
launch hundreds of hardware and software products. Michael helped found
Apple’s first Multimedia Products group and headed up Product Marketing
for Apple’s first foray into consumer electronics, the Newton PDA.

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Engage
John Baker
Managing Partner, Head of Interactive and Client
Services Director, OgilvyOne
John started his interactive agency career at Modem Media in the US in
1995 and two years later joined Organic in NY as the Director of Business
Development. In 1999 he moved to London to open Organic here, taking
it from a start up to 100 people strong agency within two years. During
this time he managed a number of pan-European accounts including
DaimlerChrysler and HP. John’s next challenge was head of Digital Services
at Proximity London where he focused on CRM projects integrating digital
marketing with more traditional direct marketing tools. Clients there
included Royal Mail and Sainsbury’s. He joined Ogilvy in March 2006 as
a Managing Partner, Head of Interactive and Client Services Director.

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Engage
Sam Smith
Head of the Future Media Audiences, BBC
Sam has worked for the BBC for seven years, initially as the Head of TV
research, and 18 months ago she became the Head of the Future Media
Audiences team. She often speaks at conferences, currently specialising
in the take up of technology and what it means for the media industry.
At the BBC her teamwork across the Internet, mobile, red button
services and Digital switchover. Before the BBC she worked at Sky and ITV.
She lives in Camden with partner Dave, Arthur (aged 6) and Spike (aged 3) –
all experts in Wii boxing.

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Engage
Rufus Olins
Managing Director, Haymarket Brand Media
Rufus Olins is Managing Director of Haymarket Brand Media, which includes
the UK’s leading marketing and communications properties, Brand Republic,
Marketing, Campaign, PR Week and Media Week. A journalist by background,
Rufus was voted business magazine editor of the year by both the British
Society of Magazine Editors and the Periodical Publishers Association in
2000 when he re-launched Management Today. Previously Rufus was a
senior journalist at The Sunday Times and Hong Kong’s Eastern Express.
He sits on the board of the Almeida Theatre, the development board of the
National Portrait Gallery and the Advisory Council of the RSA.

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Engage
Clive Peoples
Head of Customer Communications, Expedia.co.uk
Clive Peoples joined Expedia.co.uk as head of customer communications
in September 2007. His areas of responsibility have also grown into retail
director over the past year.
Clive was born in Northern Ireland and grew up in the town of Carrickfergus
outside Belfast. He graduated from the University of Newcastle in 1993 with
a bachelor of science.
Taking some time out after university, Clive decided to go travelling and
visited Eastern Europe, Cambodia, Vietnam and Laos. Post travelling,
he began his career as a marketer in advertising agencies. He joined the
Scottish Tourist Board in 1995 and headed up international strategy
before leaving in 1999 to join British Airways. Clive held the post as director
of digital marketing and later as director of segment management.
He spearheaded the development of BA’s new masterbrand and also set
up their digital marketing globally.
Clive is quite an outdoor enthusiast and enjoys cycling, horse riding, scuba
diving and travelling.

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Engage
Aaron Coldiron
Senior Marketing Manager, Microsoft Vista
Aaron Coldiron is a Senior Marketing Manager focused on consumer
marketing at Microsoft Windows and most recently the viral marketing
for the launch of Windows Vista. Over the past three years he has led the
Community and Blogger Relations Team and where he oversaw Windows
relationships with online influentials and the Windows Vista Blog.
Aaron is a leader in word of mouth marketing, and was responsible for
the successful Windows Vista viral marketing campaign Vanishing Point –
an interactive, alternate reality puzzle game which blurred the boundaries
between online and the real world and spanned the globe.
Prior to joining Microsoft, Aaron worked at Disney in business planning
and finance where he developed business plans for new attractions and
entertainment at Disney’s theme parks, and early in his career spent time
in consulting for non-profit organizations. Aaron has an MBA from the
University of California Irvine, and lives in the Seattle area with his wife
and two sons.
Blog link www.windowsvistablog.com.

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Auditorium
Foyer
& Bar
Engage
Entrance
Meeting Room 4
Listen Kitchen
Meeting Room 3
Experiment
Meeting Room 2

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Showcase

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Listen:
Fizzback
Fizzback captures customer feedback sent at the point of experience
through instant channels like SMS text or mobile e-mail.
The Fizzback engine instantly analyses feedback, closes the loop with the
customer and delivers real-time actionable insights to the provider that are
used to manage the customer experience and drive loyalty.
Bunnyfoot
Bunnyfoot is the leading commercial eye tracking consultancy in the UK.
We have the most innovative action based approach to cross-channel
advertising evaluation available today. Through the application of novel
research techniques we have the ability to understand the emotional and
behavioural factors of consumer engagement.
We work with a number of leading brands and agencies and apply
eyetracking to register behavioural changes that relate to specific variations
in engagement, revealing invaluable consumer insight.
M:Metrics
M:Metrics is the mobile media measurement authority. As the only research
firm to measure the audience for mobile media, M:Metrics provides the most
accurate metrics on actual mobile content consumption by applying trusted
media measurement methodologies to the mobile market.
Ramp
Ramp Industry carries out bespoke research and trend intelligence for the
most demanding brands. Ramp research is where creativity and innovation
meet robust insight, focused planning and strategic implementation.

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Experiment:
Vialuna
Vialuna has taken some of the essential ingredients of online and offline
marketing and added some proven techniques to produce groundbreaking
results. Vialuna’s Dialog Engine delivers a personalised campaign experience
instantly capturing campaign responses for real-time tailored follow up and
can be deployed across any sector, in both B2B and B2C environments.
Wonderworks
Wonderworks Media has been incorporated to commercialise 3D projection
technology.
We provide our clients with access to “State of the Art” 3D visual
communication techniques. 3D projection without the need for special 3D
glasses.
Wonderworks Media’s team of 3D pioneers has over 35 years of commercial
3D and multimedia experience. We are the 3D ideas company.
Hyperspace
Hyperspace is an innovations agency providing Ogilvy clients with cutting
edge ‘out-of-home’ solutions involving technology, digital media, specialist
production or bespoke locations.
Neil Evely – Domain, Ogilvy
Neil Evely is the Technical Director (chief nerd) in Domain, and combines
his unique knowledge of TV post production together with his love of all
things digital. Recently he played god for a day and flooded certain areas
in the virtual world ‘Second Life’ to help Adventure Ecology raise awareness
of rising sea levels. He’ll be around all day in the Experiment Room, ready
to guide you through the choppy digital waters of Second Life and other
virtual worlds.

26. 9882_D_S_Verge 10/9/07 08:59 Page 26
YDreams
YDreams develops high-tech marketing and advertising solutions aimed at
building brand experiences for global corporations such as Adidas, Vodafone
and Nokia. Our creative mix of innovative solutions includes interactive
billboards, motion sensors and tangible interfaces engaging an increasingly
demanding generation of consumers through interactivity.
Engage:
Vividas
Vividas provides technology and services that enable video streaming live or
on demand, full screen and up to high definition. Vividas industry-leading
technology allows the user to view content over a variety of bandwidths
without needing to install software.
Vividas widens the reach of events, advertising campaigns, corporate
announcements and live sports, creating an exciting viewing experience and
creating new revenue channels for video content.
New Street Media
New Street Media is the leading company delivering in-game and games
related advertising. Offering a full 360 games solutions to advertisers from
in-game advertising in latest console titles to advergames on iTV and mobile.
As an independent player, New Street Media liaises between games
publishers/developers and advertisers identifying and delivering most
appropriate opportunities for brands to utilise interactive entertainment
within their communications mix. Working comprehensively across all
platforms, including PC, console, mobile, web, SecondLife and iTV, New
Street Media services include:
– Product placement integration and advertising within games
– Partnership marketing and promotional initiatives between brands
and games
– Advergames development

27. 9882_D_S_Verge 10/9/07 08:59 Page 27
Response Mobile
Response Mobile is a mobile marketing agency that brings a direct
marketing approach to creating and developing marketing and services
applications that use the mobile channel. We manage every aspect of a
mobile marketing campaign from strategy, to ideas, creative, solution design,
development, delivery, management and reporting.
BT
Martin Percy is BT’s Senior Interactive Filmmaker, working with the
sponsorship team to make interactive videos for BT’s sponsorship partners –
Tate, NT, BFI. While it works for our partners, it works even harder for BT:
providing a platform to transform perceptions of BT by creating innovative
broadband-only content.
moblog:tech
moblog:tech is a mobile blogging services company providing social media
products for the mobile and web. We enable you to engage your customers
using a bridged web and mobile product suite.
The C Word Ltd
The C Word works for agencies and brands to Originate, Operate and
Optimise video content for digital platforms using proven collaborative
processes to converge creativity and accountability and enable
experimentation, whilst delivering planned outputs, results and value –
linking its own success to that of its clients.
The C Word will showcase video content created, served and searched online
so brands can harness the power of TV and targeting of the Internet to
increase the speed, ease and cost-effectiveness of their customer and staff
communications, and show how the content take-up can be managed,
audited and responded to – for a fraction of the cost of producing traditional
video material.

28. 9882_D_S_Verge 10/9/07 08:59 Page 28
LO N D O N
Attendees
Sarah Murphy Heather Stone Mike Payling
American Express American Express BP
Caroline Scurr Peter Taswell Janet Ashdown
American Express American Express BP
Sian Chadwick Debra Davies Des Johnson
American Express American Express BP
Marie Thomas Alison Sagar Shamilla Bouri
American Express American Express British Gas
Christine Chau Ian Tomlinson Joanne Hendy
American Express American Express British Gas
Mark Neirick Wianda Hoogakker Sam Cave-Penney
American Express American Express British Gas
Kristine Olson Julianne McLaren Jane Saint
American Express American Express British Gas
Saj Arshad Bruce Whitney Low Dan Mottram
American Express American Express British Gas
John Dotto Heath Michael Heise Suzanne Johnson-Smith
American Express American Express British Gas
Victoria Kaczmarek Alex Benady Alison Kail
American Express AOL British Gas
Jerome Gudgeon Kathryn Ainscough Mark Godfrey
American Express Black Rock British Gas
Alison Bain Judith Von Gordon Andy Williams
American Express Bohringer Ingelheim British Gas
Andy Derrick Chris Sedgwick Duncan Cumming
American Express BP British Gas

29. 9882_D_S_Verge 10/9/07 08:59 Page 29
Gareth Moore Emma Gilbert Juergen Teubenbacher
British Gas Cancer Research UK Ford
Jeremy Simpson Anthony Newman Mark Simpson
British Gas Cancer Research UK Ford
Scott Gallacher Carolan Davidge Simon Meehan
BSkyB Cancer Research UK Ford
Otto Rosenberger Andrea Ertl Raquel Faria
BT Care Company Glenlivet
David Still Sacha Davis Neil Macdonald
BT Castrol Glenlivet
Stuart Bowden Kathryn Baddeley John Snyder
BT Cisco Grapeshot
Sudesh Jog Lucinda Routledge Nigel Grimes
BT Cisco Grimes Family
Nicky Stannett Girish Bhagat Katie Bell
BT Cisco GSK
Claire Alcock Sarah Uren Gay Haines
BT Cisco Hat Pin
Hammad Mian Andrew Sibley Sian Davies
BT Cisco Henley Centre
Marie Jordon David Chalmers Kieron Matthews
BT Cisco IAB
Mick Hegarty Andrew Davidson Rosie Brown
BT Cisco IBM
Damion Mower Julian Hayes Kate Pennell
BT DHL IBM
Chris Black Paul Simmons David Pass
BT easyJet IBM
Sara Bennison Ramesh Bains Andrew Barraclough
BT easyJet IBM
Neil Casey Johnson Katie Stitson Anne-Sophie Scher
BT easyJet IBM
Bill Murphy Claire Hepworth Vincent Mallet
BT Ford IBM
Roseann Wilson Michelle Faddie Anton Golawski
Cancer Research UK Ford IBM

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Diana Murray Marc Klinsewiec Rodrigo Ferrari
IBM Lenovo Unilever
Lyn Christie Anna James Asad Rehman
IBM Mothercare Unilever
Cheryl Clarke Paul Goode Roger Kirman
IBM M:Metrics Unilever
Pete Jacob Dag Olav Norem Marianne Schoenauer
IBM M:Metrics Unilever
Deborah Perrot Ron Kerr Kathryn Harris
IBM Nestle Unilever
Sonia Desbrieres Louise Ainsworth Rachel Bristow
IBM Nielson Unilever
Neil Woodcock Jane Campbell Garratt Jean-Laurent Ingles
IBM Now & Then Unilever
Andy White Jonathan Black Klaus Arntz
IBM Oxford University Unilever
Saïd Business School
Beverly Clarke Luis Di-como
Independent Consultant Hubert deRuty Unilever
Pfizer
Alex Toft Kevin Baughan
INEOS Bruce Gilligan Virgin Media
Pharmion
Chris Hogg Mike Yershon
Intel Maureen Johnson Yershon Media
The Store Assessment
Perveen Akhtar
Intel Andres Wardlaw Alex Song
The Talent Business Yum! Restaurants
James Fulton
International
Johnson & Johnson Tess Alps
Think Box
Mandy Pooler
Kantar Steve Miles
Unilever
Antoine Dreyfus
Kodak Bernardo Corriea
Unilever
Ben Clarke
Kraft Cate Rees
Unilever
Dawn Sainsbury
Lenovo Harry Tullis
Unilever
Mike Etherington
Lenovo

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Notes

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