At Verifone, we are committed to helping merchants grow. We've partnered with developers at Talech, Homebase, Ecwid, GiftFly and vPromos to share their stories on how they are leveraging the Verifone platform to help merchants grow and drive revenue.

1. H E L P I N G
M E R C H A N T S
G R O W

2. The proliferation of electronic payments in the last three decades has fundamentally changed consumer
behavior, as well as how merchants manage their businesses. Verifone has been at the forefront of this
payment revolution, helping merchants reduce friction in the checkout process while continuously innovating
new ways to engage consumers in store. As more people flock to e-commerce solutions for their shopping
needs—and, ironically, as more e-commerce businesses open brick-and-mortar shops a la Warby Parker and
Amazon Books—it has never been more important to distinguish savvy retailers from the pack. The key to this
is a connected payments ecosystem.
When individual merchants are successful, the larger economy benefits. The new industry imperative of
omnichannel—and with it, identity services and data-driven offers in stores—has created more opportunities
for merchants to grow their businesses and better connect with their customers through personalized, intuitive
interactions, encouraging them to keep coming back. Consumer spending accounts for 70% of the U.S.
economy; therefore, the more merchants are able to resonate with shoppers and anticipate their needs, the
healthier the economy will be as we head into the future.
W H E N
M E R C H A N T S
G R O W,
T H E E C O N O M Y
G R O W S

5. T H E M O R E
T H E M E R R I E R
Apps, that is
An ecosystem, by definition, is a community of players, all interacting with one another and with their
environment. That said, Verifone cannot be an ecosystem unto itself; we need merchants and consumers, of
course, but we also need partners—we can’t do it alone. For the connected payments ecosystem to succeed,
we need app development partners who can create valuable, user-friendly apps to be deployed to Verifone’s
global network of payment devices, while they, in turn, can enjoy unparalleled market share, exposure, and
revenue. It’s the perfect symbiotic relationship.
Developer Central
All-in-one resource for building commerce apps for Verifone devices
Verifone makes it easy for developers to design, develop, and distribute non-payment apps to Verifone
devices. From Tier 1 to SMB, merchants now have the opportunity to discover and install third-party apps
from Verifone’s Merchant Marketplace. Developers only need a great idea that solves a business challenge
or connects merchants with their customers. Developer Central provides best-in-class tools, templates and
storyboards to bring the vision to life.

6. A powerful, cloud-based point of sale solution combined with a
smarter payment experience.
T H E P E R F E C T F I T
F O R A L L Y O U R
B U S I N E S S N E E D S

7. talech for retail
Verifone Carbon
Inventory management
Scan barcodes when products arrive and add them
directly into inventory. Create barcodes and print
labels on any printer.
Sales and discounts
Create automatic discounts to trigger during
specific days and times. Set up advanced BOGO
discounts to offer promotional deals.
Employee management
Track hours with the clock-in feature. Manage
register access to over 30 different functions.
Product variations
Utilize variations such as size, color, and style to
track inventory. Create hundreds of combinations
and set price, cost, and quantity.
Customer management
Create customer records to keep track of visits and
spend. Provide an integrated gift loyalty and email
marketing solution.
Rich analytics and reporting
Gain insights on sales trends, top-selling products,
customer spend, and more.
Tap, chip, or swipe
Give your customers the choice of how they pay.
With support for EMV, NFC/contactless, and loyalty
cards, you’ll never have to turn down a sale.
The highest security standards
Get the highest security standards when accepting
payments. With end-to-end encryption, your
customer data is always protected.
More than a payment terminal
With an integrated printer, barcode scanner, and
powerful Android tablet, Verifone Carbon is a
complete business platform.
From countertop to mobile
With the mobility that Verifone Carbon supports, you
can offer pay at table and line busting scenarios.

8. P E O P L E ,
N O T P A P E R W O R K
The leading employee management solution that allows your clients to
spend 90% less time on employee management tasks.
Time tracking
Track employee hours from
anywhere, and quickly export to
payroll.
Employee scheduling
Build a schedule in minutes, and
ensure the team knows when
they’re working.
Team communication
Communicate with the whole
team, instantly.
$1.5B
in payroll managed
$90M+
in labor costs saved
9 out of 10
sales reps reported incremental sales

9. Employee scheduling
• Schedule employee hours and forecast labor costs
• View schedules from any computer, tablet, or phone
• Track time-off requests and employee availability
• Get alerts when employees are about to hit overtime
Time tracking
• Turn Verifone Carbon into a powerful time clock
• Track employee hours and automatically calculate
overtime for payroll
• Export all employee hours in payroll-friendly formats
• Access historical timesheets and edit history
Team communication
• Get the free mobile app for the entire team
• Message the team without texts or emails
• Document each day with the Manager Log
• Customize all settings and permissions to suit the team
60,000+
happy merchants served
“Homebase gives us an incredibly high level of
control and support when it comes to employee
management, saving us money, time, and
headaches.”
—BatSheva V., Co-owner at Aharon Coffee

10. R I D E T H E
E - C O M M E R C E
W AV E
Extend your business and your sales with the most popular, flexible,
and global SMB commerce solution.
Ecwid is the leading omnichannel e-commerce platform for small business restaurants and retailers globally.
Ecwid makes it easy for SMBs to sell anytime, anywhere, online or in person, on any device, and offers
extensive e-commerce functionality along with flexible reseller and white-label partner options.
Ecwid and Verifone enable online-offline omnichannel commerce
Sell everywhere
Merchants sell simultaneously on
websites, mobile, social media,
marketplaces, in person, and on
the go from any device.
Enable order pickup
Consumers shop and check out
anywhere and pick up orders in
person, extending sellers’ reach
and enhancing the customer
experience.
Manage orders easily
Merchants manage online orders,
customers, payments, and
inventory anywhere, including on
their Verifone Carbon devices.
1.5M+
customers
175
countries
50+
languages

11. Powerful, flexible and easy
Comprehensive e-commerce
Open APIs, 150+ app extensions, branded native mobile apps for merchants, online ordering for
restaurants, automated tax calculations, real-time shipping rates globally, 50+ payment gateway
integrations, PCI compliance, and extensive store analytics are just a few reasons why Ecwid
leads the way in e-commerce for SMBs.
Seamless integration
Unparalleled flexibility for sellers and their customers. Ecwid embeds seamlessly into any web
presence, enabling retailers to sell on any website, Facebook page, marketplaces like Amazon
and eBay, or multiple sites simultaneously.
White label
Resell Ecwid and retain your brand, billing, and end-to-end customer relationships. Plug into your
existing solutions seamlessly and provide a comprehensive omnichannel solution for retailers and
restaurants.

12. G I F T C A R D H E A V E N
The GiftFly app is the fastest, most convenient custom gift card solution
for any business. GiftFly lets merchants create, promote, and sell their
physical and digital gift cards to anyone, anywhere, anytime—instantly.
Instantly download for free
Visit Verifone’s Merchant Marketplace, sign up with
no cost obligations and start selling your custom gift
cards.
All-in-one solution
Create, sell, promote, and even fundraise with your
custom gift cards, as well as track in real time at no
monthly cost.
Sell custom eGift cards online, 24/7
Add to your website, email, or Facebook, and allow
your customers to buy and send eGift cards from
any device via email and text instantly.
Instant gift rewards, incentives, promotions,
and fundraisers
Send and track email promotions to let your
customers know about special offers—includes
5,000 free gift card email promotions per month at
no cost.
Simple to add, easy to use
We built GiftFly so any merchant, no matter your
size, can start selling gift cards instantly—no special
skills needed.
Customer support included
Merchant and customer questions are supported by
GiftFly’s online support at anytime.
“We sold 400 eGift cards worth
$16,000 of revenue in our first month.”
—Ediths Scandinavian Living, 2017
“In December alone, we sold
over $10,000 in gift cards.”
—G. Albert Men’s Groomers, 2017
“GiftFly has already increased my
foot traffic and brand exposure.”
—The Mulefoot Gastropub, 2016

13. Today’s shoppers are busy and want gifts on the go. We also know
that they love supporting local businesses. GiftFly gives business
owners a simple, easy, and free platform to create, market, and sell
their physical and eGift cards online in real time, 24/7.
• Buy, sell, redeem, order
• Send promotions, incentives,
giveaways, and rewards
• Create custom fundraisers
• Email, SMS instantly
• Sell on Facebook
• Sell online and in store,
24/7
Now available
on Verifone
Engage, Carbon,
and VX 680

14. Introducing vLoyalty for
Verifone Carbon
An innovative, card-linked loyalty and
customer engagement solution that
delivers a dramatically simplified rewards
experience to both merchants and
consumers. vLoyalty enables customer
engagement via small and midsize
businesses’ (SMBs) mobile and social
channels while automating customer
enrollment, points tracking, and rewards
using merchants’ Verifone Carbon devices.
vPromos is a cloud-based provider of innovative card-linked loyalty and mobile engagement solutions,
delivering a dramatically simplified consumer promotions experience. We help merchants of all sizes increase
sales, drive repeat visits, and leverage big data business intelligence across point-of-sale, social, and mobile
marketing channels.
F R O M
N O W O N ,
L OYA LT Y
J U S T
H A P P E N S

15. Card-linked loyalty and offers
Help grow your customer base with an
automated loyalty program
1. The consumer makes a purchase with their payment card.
3. Upon earning a reward, consumer receives confirmation via Carbon
and SMS; reward is automatically redeemed at next purchase.
vLoyalty lets SMBs seamlessly enroll
customers, track rewards, send targeted
card-linked offers via SMS, and redeem
rewards in real time on Verifone Carbon.
• Turnkey loyalty solution from a trusted leader
• Instant mobile marketing for merchants
• Patented single-swipe enrollment
technology
• Social media connection through Facebook
• Powerful, targeted offer campaigns
• Business intelligence and analytics
No mobile app, no loyalty card
The payment card is the loyalty card.
No extra hardware
Verifone Carbon is the loyalty system.
No cashier training
Runs automatically with minimal employee time.
No complicated setup—30 minutes or less
Seamless enrollment and easy to earn rewards.
2. If their card is not enrolled,
Carbon prompts them to
enter their mobile number;
consumer receives
instant SMS enrollment
confirmation.
If the card is enrolled in
program, Carbon updates
consumer on status
towards earning reward;
consumer receives instant
SMS update.
or

16. ~5.4B
Verifone devices across the
globe process approximately 5.4
billion transactions per year.
30M
We’ve deployed 30 million
devices worldwide, empowering
businesses of all sizes.
150+
Verifone devices are installed in
over 150 countries throughout
the world.
I T ’ S E A S Y T O
B E D I F F E R E N T,
B U T D I F F I C U L T T O
B E B E T T E R .
Contact us
Grow your business
Abhishek Chugh
408 232 7217
abhishekc3@verifone.com
Develop for Verifone
developer.verifone.com
Purchase a device or
request a demo
Sales: 800 837 4366
Drop in to our office
88 W Plumeria Dr
San Jose, CA 95134