Frequent travelers who take taxis are big spenders on vacations and more likely to be decision makers for theme parks and hotels. They prefer traveling to new places and recommend destinations to others, and they use travel apps and ask friends for advice on both leisure and business travel more than the average adult.

1. F R E Q U E N T T R A V E L E R S
W H A T T H E Y D O
...on the road again
...and how they do it
B I G S P E N D E R S
NENC
S
love doing research
on a location
say packaged deals
are great
ask advice of others
20%book their trip less than
3 months out.
32%are more likely to be
the decision maker for theme parks.
O F T A X I T V V I E W E R S :
34%make the reservation
themselves for a hotel or motel.
Looking for the next great destination
80%prefer traveling
to new places
Did you know?
Taxi riders are
TWICE as likely to
have used a travel app
in the last 30 days.
74%of taxi riders recommend a
great vacation to others.
60%of taxi riders are more likely
to be asked for travel advice.
Taxi riders are 3X
more likely to be asked
for advice on business
travel by friends/family.
Did you know?
Did you know?
67%
stayed in any
hotel/motel.
HOTEL
Taxi Tops reach
travelers who spend
more on vacations.
TAXI
69% of taxi riders say
hotel/travel discounts heavily
influence decision.
Sources: All indices based on comparison to Total US Adults 18+. GFK MRI 2012, Scarborough 2012
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*Index of states visited by region