AMA-DC HowTo

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vertexcomm

Technologie Business

Lifecycle
Messaging
Using Email Marketing

Who are we?

Andy Roberts Jen Swafford
Co-Founder National Accounts Manager
240.238.4200 301.668.3490
andyr@vertexcommunication.com jswafford@vertexcommunication.com

Goals for Todays “How To”

• Develop an email marketing Lifecycle Messaging
program

• What to measure in Lifecycle Messaging

• Get consumer insight

• Establish strategies to communicate the right message at
the right time

• Have fun!

• EMAIL COLLECTION AT PURCHASE

• ON SITE/IN STORE

• CALL CENTER

• POLL

• TEXT TO EMAIL

• PARTNER • WEBINAR

• FACEBOOK SIGNUP • APPS
• “HOWTO” SERIES
• WHITE PAPER
• SWEEPS
• WEBSITE • BLOG SIGNUP

• LIST RENTAL
• SEARCH LANDING PAGES

• PREFERENCE CENTER

• NEWSLETTER

• BLOG • LEAD NURTURE

• PRODUCT UPDATES

• PROMOTIONAL

• WELCOME SERIES

• SET EXPECTATIONS
• WELCOME

Beyond the Data: What do you expect to
happen after you’ve signup for an email list?

• WINBACK

• EMAIL COLLECTION AT PURCHASE

• BASIC SEGMENTATION
• ABANDON CART
• A/B TESTING
• DYNAMIC CONTENT • TRANSACTIONAL

• OPT-DOWN
• USER GENERATED CONTENT

• ISOLATE NON-RESPONDERS

Why would you unsubscribe from an email list?

• ADVANCED SEGMENTATION

• SURVEY

• ON LOCATION

• REWARDS PROGRAM

• CORPORATE PERSPECTIVE • ENGAGEMENT

• COMPANY INSIGHT • MOBILE/APP

• SOCIAL EMAIL

• EXCLUSIVE OFFERS
• FTAF

• ADVANCED SEGMENTATION
• SOCIAL EMAIL

• EXCLUSIVE OFFERS
• FTAF

• WINBACK • REWARDS PROGRAM

• ENGAGEMENT

• MOBILE/APP
• BASIC SEGMENTATION
• ABANDON CART
• LEAD NURTURE
• TRANSACTIONAL

• PROMOTIONAL • OPT-DOWN

• WELCOME SERIES

• USER GENERATED CONTENT
• TEXT TO EM • WELCOME

• VIDEO IN EMAIL
• LIST RENTAL
• WEBSITE
• SWEEPS

• BASIC SEGMENTATION

• TRANSACTIONAL

• PROMOTIONAL

• WELCOME SERIES

• WELCOME

• WEBSITE

There are real people getting your
emails – don’t forget that!

Thank You!
vertexcommunication.com

Andy Roberts Jen Swafford
Co-Founder National Accounts Manager
240.238.4200 301.668.3490
andyr@vertexcommunication.com jswafford@vertexcommunication.com

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AMA-DC HowTo

1. Lifecycle Messaging Using Email Marketing

2. Who are we? Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com

3. Goals for Todays “How To” • Develop an email marketing Lifecycle Messaging program • What to measure in Lifecycle Messaging • Get consumer insight • Establish strategies to communicate the right message at the right time • Have fun!

6. • EMAIL COLLECTION AT PURCHASE • ON SITE/IN STORE • CALL CENTER • POLL • TEXT TO EMAIL • PARTNER • WEBINAR • FACEBOOK SIGNUP • APPS • “HOWTO” SERIES • WHITE PAPER • SWEEPS • WEBSITE • BLOG SIGNUP • LIST RENTAL • SEARCH LANDING PAGES

7. Why do you sign up for email?

9. • PREFERENCE CENTER • NEWSLETTER • BLOG • LEAD NURTURE • PRODUCT UPDATES • PROMOTIONAL • WELCOME SERIES • SET EXPECTATIONS • WELCOME

10. Beyond the Data: What do you expect to happen after you’ve signup for an email list?

11.

12. • WINBACK • EMAIL COLLECTION AT PURCHASE • BASIC SEGMENTATION • ABANDON CART • A/B TESTING • DYNAMIC CONTENT • TRANSACTIONAL • OPT-DOWN • USER GENERATED CONTENT • ISOLATE NON-RESPONDERS

13. Why would you unsubscribe from an email list?

14.

15. • ADVANCED SEGMENTATION • SURVEY • ON LOCATION • REWARDS PROGRAM • CORPORATE PERSPECTIVE • ENGAGEMENT • COMPANY INSIGHT • MOBILE/APP

16. • SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF

17. • ADVANCED SEGMENTATION • SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF • WINBACK • REWARDS PROGRAM • ENGAGEMENT • MOBILE/APP • BASIC SEGMENTATION • ABANDON CART • LEAD NURTURE • TRANSACTIONAL • PROMOTIONAL • OPT-DOWN • WELCOME SERIES • USER GENERATED CONTENT • TEXT TO EM • WELCOME • VIDEO IN EMAIL • LIST RENTAL • WEBSITE • SWEEPS

18. • BASIC SEGMENTATION • TRANSACTIONAL • PROMOTIONAL • WELCOME SERIES • WELCOME • WEBSITE

19. There are real people getting your emails – don’t forget that!

20. Questions?

21. Thank You! vertexcommunication.com Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490 andyr@vertexcommunication.com jswafford@vertexcommunication.com

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