Adopting a journalistic approach and magazine mindset can improve brand content. This involves thinking inquisitively, being a good storyteller, and producing a body of work that audiences will enjoy. Key tips for interviews include researching interviewees, agreeing questions in advance, conducting interviews in a relaxed setting, listening for memorable quotes, fact checking drafts, and publishing content promptly.

1. @masterstips @VerticalLeap
How a journalistic approach and a
magazine mindset improves brand content

2. Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary:
A journalistic approach
Adopting a magazine mindset
The power of interviews
10 actionable interview tips
@VerticalLeap
Summary
Conclusion

3. • Journalists are inquisitive
• Journalists are great storytellers
• Journalists think editorially,
not commercially
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap

4. • A magazine is a collection of content
around a common interest
• Magazine mindset means producing
a body of work that your audience
can enjoy, or find useful
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap

5. Interviews improve
storytelling
Which is a better, more emotive headline?
Quotes add passion and personality
• What Martin Luther King teaches us about dreams
• “I have a dream,” says Martin Luther King
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap

6. Interview formats
Q&A format Debate
Feature
Voxpop
Video
Audio
Reactionary
Opinion/Commentary
1st person
Guides/How-to
Profile Expose/Confessional
ReviewsExpert
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap

7. Interview Tips
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap

8. STALK BEFORE YOU TALK
Research your interviewee
Interviewing: Tip 1
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap

9. ASK BEFORE YOU TASK
Agree interview questions beforehand
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 2
@VerticalLeap

10. YOUR PLACE OR MINE?
Pick a suitable time and place
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 3
@VerticalLeap

11. CHECK YOUR TECH
Charge your devices and do a practice run
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 4
@VerticalLeap

12. BUSINESS AND PLEASURE
Relaxed interviewees will be more open
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 5
@VerticalLeap

13. CONVERSATION IS KEY
Interviews are not an inquisition
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 6
@VerticalLeap

14. LISTEN FOR SOUNDBITES
Half sentences do not make
memorable quotes
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 7
@VerticalLeap

15. MANNERS COST NOTHING
Thank interviewees for their time
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 8
@VerticalLeap

16. CHECK YOUR FACTS
Send a draft before publishing
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 9
@VerticalLeap

17. GET IT UP, GET IT OUT
Because unseen content is useless
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 10
@VerticalLeap

18. FINAL THOUGHT:
THINKING LIKE A JOURNALIST
Sniff out an angle
Create a great story
Drink like a fish
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap

19. For expert help with your
content marketing, get in touch with us today.
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info@vertical-leap.uk
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