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carlo vezzoli politecnico di milano  .  INDACO dpt.  .   DIS  .  faculty of design  .   Italy Learning Network on Sustainability course   System Design for Sustainability subject  3.   System design for eco-efficency learning resource 3.1 Eco-efficent system innovation
CONTENTS Traditional sales/design model: eco-efficiency constraints Moving towards system eco-efficiency Eco-efficient system innovation typologies  Adding value to the product life cycle Providing final results to customers Providing enabling platforms for customers
discrete resources optimization: phase/stakeholder -based   SYSTEM ECO-EFFICENCY: moving out of traditional product sales/design producer suppliers customer client end-of-life manager retailers designer [e.g. washing machine] [e.g. satisfaction-syetem= to have ceaned cloths] [e.g. detergent] [e.g. energy supply] producer suppliers customer client end-of-life manager retailers designer producer suppliers customer client end-of-life manager retailers designer wide system (multiple life cycles) resources optimization:  demand/satisfaction -based system (life cycle) resources optimization:  product/function -based
[object Object],[object Object],[object Object],TRAD. SALES MODEL: ECO-EFFICENCY CONSTRAINTS product-system’s stakeholders  low interactions satisfaction-system’s stakeholders  low interactions
[object Object],[object Object],innovative “trans-phase” and “trans-cycle” interactions A. STAKEHOLDERS’ INTEGRATION ( controll extension )   vertical: one stakeholder > Product life cycle   horizontal: one stakeholder > PSS life cycles  B.   STAKEHOLDERS’ INTERACTIONS EXTENSIONS  vertical: (multiple) stakeholders > Product life cycle   horizontal: (multiple) stakeholders > PSS life cycles
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
SYSTEM INN. ECO-EFFICIENT POTENTIALS the interest of an economic stakeholders foster: . product life cycle optimization . materials life extension . “in use” resources minimization higher system eco-efficiency given too by:  . better adoptable technologies . faster replacement of ware out products with new and more eco-efficient ones (on equal number of units produced)
[object Object],[object Object],[object Object]
[object Object],[object Object],the  innovative interaction  between the company and the client, make the companies’ economic interest to be even other than only selling higher amount of lubricant
E.-E. SYSTEM INNOVATION (TYPE I) ADDING VALUE TO THE PRODUCT LIFE CYCLE a c ompany  ( alliance of companies )  provides   additional  services  -  maintenance, repair, up-grading ,  substitution  and  product   take back  -  to guarantee  life cycle performance  of the   product  ( sold to the  client)
[object Object],[object Object],[object Object],the  innovative interaction  between the company and the user, make the companies’ interest to design  equipment minimising methane consumption (maximises the income) and increment solar energy (because of higher income)
E.-E. SYSTEM INNOVATION (TYPE II) P ROVIDING FINAL RESULTS TO CUSTOMERS a c ompany  ( alliance of companies )  provides a customised mix of services, instead of products, in order to provide a specific final   result  to the  customer the  client  does  not own  the  products  and does  not operate  on them to obtain the final satisfaction (the client pays the company to provide the agreed results)
[object Object],[object Object],the  innovative interaction  between the companies and the client, make the companies’ interest to design and provide high efficient, long lasting, reusable and recyclable washing machines
E.-E. SYSTEM INNOVATION (TYPE III) ENABLING PLATFORMS FOR CUSTOMERS company  ( alliance of companies )  provides   access to products, tools, opportunities enabling clients to get their “satisfaction” the  client  does  not own  the product/s, but  operates  on them to obtain the “satisfaction” (and pays only for the use of the product/s)

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3.1 Eco Efficient System Innovation Vezzoli 07 08 (28.10.08)

  • 1. carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability course System Design for Sustainability subject 3. System design for eco-efficency learning resource 3.1 Eco-efficent system innovation
  • 2. CONTENTS Traditional sales/design model: eco-efficiency constraints Moving towards system eco-efficiency Eco-efficient system innovation typologies Adding value to the product life cycle Providing final results to customers Providing enabling platforms for customers
  • 3. discrete resources optimization: phase/stakeholder -based SYSTEM ECO-EFFICENCY: moving out of traditional product sales/design producer suppliers customer client end-of-life manager retailers designer [e.g. washing machine] [e.g. satisfaction-syetem= to have ceaned cloths] [e.g. detergent] [e.g. energy supply] producer suppliers customer client end-of-life manager retailers designer producer suppliers customer client end-of-life manager retailers designer wide system (multiple life cycles) resources optimization: demand/satisfaction -based system (life cycle) resources optimization: product/function -based
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  • 8. SYSTEM INN. ECO-EFFICIENT POTENTIALS the interest of an economic stakeholders foster: . product life cycle optimization . materials life extension . “in use” resources minimization higher system eco-efficiency given too by: . better adoptable technologies . faster replacement of ware out products with new and more eco-efficient ones (on equal number of units produced)
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  • 11. E.-E. SYSTEM INNOVATION (TYPE I) ADDING VALUE TO THE PRODUCT LIFE CYCLE a c ompany ( alliance of companies ) provides additional services - maintenance, repair, up-grading , substitution and product take back - to guarantee life cycle performance of the product ( sold to the client)
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  • 13. E.-E. SYSTEM INNOVATION (TYPE II) P ROVIDING FINAL RESULTS TO CUSTOMERS a c ompany ( alliance of companies ) provides a customised mix of services, instead of products, in order to provide a specific final result to the customer the client does not own the products and does not operate on them to obtain the final satisfaction (the client pays the company to provide the agreed results)
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  • 15. E.-E. SYSTEM INNOVATION (TYPE III) ENABLING PLATFORMS FOR CUSTOMERS company ( alliance of companies ) provides access to products, tools, opportunities enabling clients to get their “satisfaction” the client does not own the product/s, but operates on them to obtain the “satisfaction” (and pays only for the use of the product/s)