UX Australia 2015
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Sharing some of the learnings from this year's conference. http://www.uxaustralia.com.au/conferences/uxaustralia-2015/program-speakers/uxaust15-presentations
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UX Australia 2015
- 2. CONTENTS •Keynote •Inclusive user testing •Challenging an oxy-moron •Stop designing screens •Extremes of research ? Sketchnote by @sujeevnotsteve
- 3. OPENING KEYNOTE Photo UX Australia
- 4. Sketchnote by Justin Cheong
- 5. DIVIDED • Organised in hierarchies • Business prioritises internal efficiency over customers’ needs • Stable environments & clearly defined jobs • Staff in silos / isolation Sketchnote by Dave Gray
- 6. CONNECTED • Organised in “holarchies” • Variable environments • Jobs require human judgement, creativity, good decision making skills • Move and learn faster Sketchnote by Dave Gray
- 7. INCLUSIVE USER TESTING BETTER OUTCOMES Photo UX Australia
- 9. Sketchnote by Matthew Magain
- 10. PLAIN LANGUAGE Sketchnote by Matthew Magain
- 11. RECRUIT Sketchnote by Matthew Magain
- 12. EVALUATE Sketchnote by Matthew Magain
- 13. BYO Sketchnote by Matthew Magain
- 14. CHALLENGING AN OXY-MORON BEAUTIFUL LOCAL GOVERNMENT WEBSITES Photo UX Australia
- 30. STOP DESIGNING SCREENS START DESIGNING CHANGE Photo UX Australia
- 40. EXTREMES OF RESEARCH Photo UX Australia
- 41. EXTREMES OF RESEARCH Airports versus ice-cream
- 42. EXTREMES OF RESEARCH Airports versus ice-cream
- 43. EXTREMES OF RESEARCH Capture data
- 44. EXTREMES OF RESEARCH Capture data
- 45. EXTREMES OF RESEARCH Data analysis
- 46. EXTREMES OF RESEARCH Data analysis
- 47. SUMMING UP • Judgement, creativity, decision making • Collaborate, network, learn faster • Recruit SS & people with disabilities • Minimalist designs with chunky
- 48. SUMMING UP • Build with both staff & users • Intrinsic motivators, safe place to practice • Shadow users in context, collaborate on analysis
Notes de l'éditeur
- 25-28 August 2015 in Brisbane. 3 (of 5) hot topics: 1. We barely talked about technology or digital interfaces 2. Big companies are grappling with integrating UX 3. And some industries are doing better than others
- I’ll cover presentations relevant to both DLR and the whole Library. Let’s use the stickies & Sharpies to write questions. I’ll collect them and answer in a blog post.
- Dave Gray
- I’ll focus on a comparison made between the divided company and the alternative.
- eg manufacturing companies eg mobile phone company billing problem: customer gets shuffled from one department to the next, escalated to VP…
- Customers are demanding more, sharing experiences on social networks Eg services Facing competition from rival connected companies Parts of the connected company continue to be industrial, traditional, divided, hierarchical, task and process focused but they'll be much smaller and not providing services.
- Meera Pankhania Accessibility focusses on improving access for people with a disability.
- Inclusive design includes a much broader segment of users.
- 3 key areas: Plain language Recruiting Usability testing
- Plain language – everywhere (website content, prototypes, scenario / task instructions, usability tests, social media posts, blog posts, etc...) helps users with cognitive issues helps non-native English speakers +1 = helps everyone => inclusive design
- Recruit people with disabilities they're glad to help with testing - recruit them for usability evaluations easiest and genuine way to find accessibility / usability issues and work out how to improve
- When usability testing with them allow much more time for task completion focus on uncovering accessibility issues have an observer, practice good communication
- Usability test with their gear Ask them to bring their own technology They are experts with it They know how to drive assistive tech better than we ever will
- A specific definition of beautiful…
- Case studies of government sites where usability, accessibility and responsive design are the focus without sacrificing function or aesthetics
- busy webpages aren’t beautiful
- City of Stonnington Busy, cluttered, undesirable = poor experiences
- City of Stonnington with Simple, clean design and minimal clutter
- reduce the number of columns - think mobile first responsive web design
- 'Above the fold' isn't beautiful -> "We're not trying to fit the whole website into it!"
- City of Ryde 'Above the fold' isn't beautiful
- City of Ryde when usability, accessibility and responsive design are the focus 'Above the fold‘ is a myth. First time visitors and returning visitors scroll. Big touch targets / hit areas = easier to see and easy to navigate.
- City of Ryde think mobile first responsive web design
- It’s okay to scroll. Chunky is good! White space is your friend
- 3 Ingredients for making beautiful website experiences:
- #1 Simple, clean design with minimal clutter will go a long way
- #2 Leverage technology and design the experience
- #3 Designing for everyone, means designing for everyone
- Beautiful* websites actually work better *Beautiful = Usable + Responsive + Accessible
- Freya Elliott
- >70% of attempts to change fail despite ~20years of change management practice Failures often due to neglecting the people behind product/service. Design thinking and tools help deliver successful organisational change by addressing and dealing with underlying organisational cultural problems
- When we don’t understand users, we build products and services they don’t understand. So go do user research.
- After user research, we understand users better. With User Centred Design we create the best product/service … but still our efforts are wasted if people don't adopt. Who is missing from these pictures?
- We build a user centred product/service and staff learn to support it … Really? Why not engage employees at all levels, actively making them part of the journey?
- Build product/service with both staff and customers => customers understand it, staff can support it.
- Staff motivators at work extrinsic: bonus, deadlines, schedules – employees have these, especially in divided companies
- Intrinsic staff motivators: purpose, autonomy, mastery – these foster change Typo on slide: automomy should read autonomy
- To further foster change, provide a safe place to practice and a commitment to change.
- Attempts at change succeed when these research methods and design elements are in the workplace.
- Ben Kraal versus Julia Birks & Paul Blake
- Four years of research on what people do in airports. (12 airports, 1 airline, 5 gov agencies, 5 service providers, 6 uni’s, 12 professors)
- Showed how to strip customer research and analysis back to the bare essentials without sacrificing quality.
- followed people around, used eye-tracking to see if people really do read all those signs.
- Advocated for observation and interview techniques which place the user at ease and capture the ‘research gold’
- 300 hours of video of people in airports – every second coded and analysed
- Can do rapid analysis through collaborative affinity mapping to lay the foundation for ideation and conceptual design
- http://j.mp/conference-learnings (https://wiki.deakin.edu.au/x/YnKcBQ) is the listing of Conference learnings in the wiki. Conferences next year – https://wiki.deakin.edu.au/x/BcduAg - UXLibs 2nd conference in late June (in Manchester)