Platform SaaS to manage Marketing campaigns on-site: - Promotions and Product Discount campaigns - Display Promo codes and Marketing Communication campaigns - User registration and Newsletter subscription - Recover abandoned shopping carts

1. FastOverlay
Ecommerce Marketing Manager

2. What is FastOverlay?
Platform SaaS to manage Marketing campaigns on-site.
Promotions and Product Discount campaigns
Display Promo codes and Marketing Communication campaigns
User registration and Newsletter subscription
Recover abandoned shopping carts

3. Sample Overlays
Some campaigns managed with
FastOverlay...
SLBenfica.pt
ClubeFashion.com

4. Sample Overlays
Some campaigns managed with
FastOverlay...
Netviagens.com
Goodlife.com.pt

5. Why Overlays?
Overlays have higher CTR rates in
comparison to normal display
comunication: between 5% to
15%. This indicates that it gets
better visitor’s attention and it’s
better to promote your products
to generate more sales.

6. +100%
Increase in Sales Conversion of promoted products.

7. Our customers

8. +20M Pageviews / month
Pageviews processed to deliver campaigns with FastOverlay

9. More Overlay content types
Videos and Posts from Facebook External pages

10. Mobile friendly contents

11. Overlays by the big players...
eBay.com Fnac.fr

12. Features
FastOverlay allows to manage
and schedule Marketing
Campaigns without the constant
need of IT intervention.
● Simple and Intuitive Manager compatible with mobile devices
● Campaigns Scheduling and automatization
● Realtime Statistics and Reporting
● Types of Overlays: Images, HTML, External URL
● Triggers: OnLoad, Scroll Down, Click, Timer, Exit Intent
● Segmentations by Language, Countries, URLs, Gender, User
Level and Device (PC, tablet or mobile)
● Screen position: Top, Center, Bottom, Sides
● A/B Testing

13. Benefits
Increase conversion rates of
Sales and User Registration while
reducing time and costs on
Marketing and IT.
● Increase Sales Conversion
● Increase Newsletter and New User subscription
● Campaign performance Stats & Reports
● Marketing autonomy without IT intervention
● Reduce Time and Cost on Marketing and IT

14. Exit Intent
Reduce Bounce Rate

15. Exit Intent
Detects visitor exit intent from website
Allows on last chance to communicate with visitor before
he abandons the website.
Use cases:
● Newsletter subscription and User Registration
● Display a Promo code to increase purchase intention
● Reduce website bounce rate
● Enhance advertising investments with better visitor
retention

16. +40%
Increase in Newsletter Subscriptions

17. Abandon Carts Recovery
Setup campaigns to communicate with anonymous visitors
and prevent abandoned products in shopping carts.
Use Case:
● Communicate before exit with Exit Intent event.
● Communicate on website inactivity with Timeout
event
Advantages:
● Reduce shopping cart abandon rate
● Enhance advertising investments

18. +25%
Recovered Shopping Carts

19. IT Infrastructure
OVH Telecom
Data Center in Paris with Low Latency connectivity

20. CloudFlare CDN
Fast Content Delivery + Security anti-DDoS
CDN with 74 Points of Presence worldwide

21. 92% contents
delivered through
CloudFlare CDN

22. Give Sales Power to your
Marketing!
30 days Free Trial
www.FastOverlay.com

23. Thank you!
Contacts:
Vasco Pinheiro
vasco@fastoverlay.com
Skype: vhbmsp
Telf: +351 91 432 91 39
www.FastOverlay.com