We have compiled a collection of our favorite creative localized rich media content examples to inspire you. - See more at: http://www.viadelivers.com/marketing-resources.php#sthash.TfnP6lLF.dpuf

1. THE 2014 RICH MEDIA
LOCALIZATION
LOOKBOOK

2. INTRODUCTION
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THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK

3. GLOBAL BRAND, LOCAL REVELANCE
A solid global brand strategy is a critical part of global success.
The best global organizations strike a balance between branding
consistency, and customizing their messaging and products to
the locale, in order to build a global community of users and offer
a better experience for their consumers in the region.
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THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK

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THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK
Intel Inc.
Life with Joy
This humorous, animated Intel video, localized to
Thailand, works well to preserve important brand
elements while visually explaining key concepts
about all-in-one.
However, thinking local, while protecting your
global brand, is not an easy thing to do and Intel
has made a very difficult task look easy.
One way that Intel was able to do this, was by
leveraging Translation Memory (TM). TM records
translations so you can use them again in the
future – saving time, effort and money.

5. FAST, COST EFFECTIVE CONTENT
Keeping your globally dispersed sales teams up-to-date on new
product features and materials can be challenging, but it is
possible. Leveraging agile strategies and tools can help you
provide timely and relevant content that not only resonates, but
helps your sales teams to sell effectively.
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THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK
CISCO Systems
Advanced Malware
Protection Everywhere
This short product video from Cisco, leverages
recent events to apply relevance and show
application for Cisco’s Advanced Malware
Protection.
This is a great example of how considering
localization upfront and using the power of
templates, can result in fast delivery and cost
efficiency.
In the face of constant updates, faster global
delivery is something product teams can
appreciate.

7. BALANCE DESIGN, AUDIO AND
ON-SCREEN TEXT
When someone views your content, you want their experience
to be memorable. Otherwise, you may find your content being ignored – or
worse, forgotten. By incorporating audio, video and text, you increase the
likelihood of capturing your audience’s attention and planting your
message in their long term memory. That said, these elements add a level
of complexity during translation. Getting your language service provider’s
input, to optimize your design for localization prior to development, can
save time and money.
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Juliet Zulu
ISTE
This video uses voiceover and reinforces concepts
with minimal on-screen text, ensuring both
relevancy and best-cost scenario.
By eliminating the need for dubbing to match the
voiceover, or re-filming with a native speaking
actor like Juliet Zulu did, you can keep voice costs
down and increase time-to-market.
Plus, separating video components like this is a
good way to avoid having to re-engineer your
animations and audio to account for localization.
Also, be prepared to provide source files to your
language service provider to avoid redundant
work.
Last, but not least, always keep an up-to-date
version of your English script, so you don’t have to
transcribe it later when you decide to translate it.

9. MULTI-DEVICE
Today’s consumers have a lot of expectations. They believe brands
should know who they are and what they want. The more relevant you
are to your buyer, the more likely he or she is to buy – and actually
recommend – your product. Technology, mobile devices and the spread
of reliable internet access overseas are now offering more ways for
global consumers to engage with your brand. But, that means your
content needs to be localized across all of these channels to engage
your emerging markets effectively.
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Revelation
Mobile App Localized
Revelation delivers its mobile and web apps in
multiple languages (for both iOS and Android) to
create engaging research activities that provide
a 360-degree view of consumer experiences
around the world.
You can engage your foreign markets by
ensuring your content is contextually relevant to
the market, is on-brand and gets your message
across where they are most likely to engage.
This includes social channels and mobile push
messages.
Save time by planning ahead for text expansion
and think about localization upfront. It’s always a
good idea to test your content to ensure that
your settings and fonts support the language
characters you are using.

11. Key Takeaways
• Build with localization in mind, by bringing your
localization and development teams together early.
• Ensure that all translated content is contextually relevant
and protect your global brand by getting your geos
involved and by partnering with an experienced language
service provider.
• Keep voice costs down and increase time-to-market by
separating your music and effects tracks from the
voiceover.
• Plan ahead for text expansion and test your content to
make sure that your settings and fonts support the
language characters you are using.
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12. Need localization?
We can help. VIA is a trusted provider of
localization services to leading brands around
the globe including Cisco, Oracle, Nike, Walmart,
HP and more.
Get Started
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