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Czech tops flops

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Czech tops flops

  1. 1. Tops & FlopsCzech Republic
  2. 2. Lady or gentleman?
  3. 3. Originals
  4. 4. Lady Boss – Šéfkasearching The ApprenticeThe Apprentice licence„federal“ reality super prime timereality showLady Boss – Nora Mojseyova –well known Slovak celebbusinesswomanExtremelly succesfull casting –8000 people applied in 5 daysMassive launch campaign – OAP,off-air, web, PR, FB…
  5. 5. Lady BossCampaignsummaryOff-air:total BU 4,85 mio CZK (185k EUR)print, radio, internetOn-air:1200,82 GRPsA15+ reach 3+ 67%
  6. 6. Boss in white – Ano, Šéfe!Living in Kitchen NightmaresKitchen Nightmares LicenceThe Boss – Zdenek Pohlreich –well known Czech chef, running3 restaurants (Prague, Geneve)Recently broadcasting 4thseason (but figures from launch)Massive launch campaign – OAP,off-air, web, PR, FB…
  7. 7. Boss in white – Ano, Šéfe!CampaignsummaryOff-air:total BU 6,1 mio CZK (234k EUR)print, radio, internetOn-air:485,86 GRPsA15+ reach 3+ 36,5%
  8. 8. ResultsLady Boss: 0:1 Yes, chef!Airtime AirtimeSun 8pm Thu 9pm1st episode 1st episodeShare 15+ 14,92 % Share 15+ 24,72 %Average per season Average per seasonShare 15+ 11,83 % Share 15+ 23,84 %

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