Grow your business digitally with Vibes Communications Pvt. Ltd.

1. “DENTAL
ACCELERATION
SERVICES

2. “How do I get
attention in
the world of
BIG data

3. SEQUENCE
Client Brief
Dental Marketing Mediums
Search Philosophy
Social Engagement
Road Ahead
7 Pointer Vibes Strategy
Sample Digital Plan
Contact Us

4. CLIENT BRIEF
×Key objectives of the campaign would be
×Brand Visibility & Recall when a patient searches or recalls
×Patients Lead Generation

5. DENTAL MARKETING MEDIUMS
Build a High
Converting
Website
Regular SEO Local SEO
Google
Adwords PPC
Social Media
Marketing
Retargeting
Google
Optimization &
Rich Snippets
Online
Reputation
Management
Quality Patient
Management
Facilitating
Referrals

6. Organic is fiercely competitive place to play
A good organic search strategy should:
×Involve good on-page SEO so search engines can find
you
×Include a blog that is updated often with insights pertinent
to your industry (in order to increase inbound links and the
number of pages crawled by search engines)
×Utilize site links and micro-sites to win more real estate
on SERPs
A better strategy will use paid to complement organic
to ensure coverage on the SERP and to improve
opportunities for clicks.
VIBES RECOMMENDATION: Go for 10 Keywords

7. When it comes to paid… you
want to be on top
VIBES RECOMMENDATION: Go for 500 INR/Day for Ads

8. Being first matters too
VIBES RECOMMENDATION: Go for 500 INR/Day for Ads

9. SAMPLE SEO PLAN
MAJOR TASKS
• On Page SEO Activities
• Off Page SEO Activities
• Keywords Identification & SEO Plan
Execution

10. Keywords targeted for Organic & Inorganic Activities
Dentist in “City”, Top Dentist
in “City”, Best Dentist in
“City”
Orthodontist Keywords
Implant Keywords
Dental Services keywords
such as RCT, Braces
Treatment, Dentures, Gum
Treatment, Crowns &
Bridges, Surgeries, Kids
Dentistry, Veneers can be
targeted
Dentist in “Locality” Dental Tourism Keywords

11. “ “BE
SOCIAL”

12. Sample Social Plan
VIBES RECOMMENDATION: Go for FB, Tw, Ln
Facebook
•Manage Page
•Create Dental Content
•Engage with Patients
•Contest & Giveaways
•Target Local Patients through
Ads
•Listen to Patients
•Post pics of camps, case
studies, dental tips, patient
before & after images from
time to time
Twitter
•Manage User
•Use Relevant # tags
•Follow potential people
•Tweet on regular basis, say
Dental Tips
•Twitter Chats, say every 2
months
LinkedIn
•Manage user & business
page
•Go for corporate linkages
•Tie up with HR Department of
different corporates for free
dental camps
•One free camp can also
increase your corporate
footfall to a significant level

13. “
Google Reviews
VIBES RECOMMENDATION: Ask your patients for Google Reviews

15. 7 Point
Program
to drive
Marketin
g Plan
1. Website Analysis
2. Dental Microsite Development
3. Search Engine Optimization
4. Pay Per Click(Google Ads)
5. Social Media Engagement
6. Emailer Program
7. Reviews Program
STEPS
7 POINT VIBES STRATEGY

16. SAMPLE
DIGITAL PLAN

17. “
Digital Operations
Category & Tactic
Primary Job(s) of Tactic Execution Strategy Intended Outcome Responsibility
Website
Development/Revamp
(if required)
Acquisition, Retention &
Brand Building
HTML Responsive Website Brand Visibility & Recall Vibes
Organic
Dental Microsite(if required) Acquisition, Retention &
Brand Building
HTML Responsive Microsite User engagement through
Digital & ATL Exercises
Vibes
Email(Old Patients &
Perspective Patients)
Acquisition, Retention &
Brand Building
HTML Mailer Retain current customers
through engagement and
target new customers
through dental packages
Vibes
Social(New & Current
Patients)
Acquisition, Retention &
Brand Building
Social Campaign Reach targeted Audience &
Engage them
Vibes
SEO(for 10 Keywords) Acquisition, Retention &
Brand Building
Search Campaign Pull effect Vibes
Google Reviews Acquisition Review Campaign More positive reviews, more
patients footfall
Vibes
Inorganic
Google Ads(Search) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes
Google Ads(Display) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes
FB Ads Promotion, Acquisition Paid Ads Ads would be focused
towards microsite.
Vibes
Email(New Customers Data) Promotion, Acquisition HTML Mailer & Paid
Campaign
Reach targeted Audience Vibes

18. Thank You
Avaneendra Mishra
Business Head
Vibes Communications Pvt. Ltd.
+91 9650858881, +91 8586932861
Avaneendra@vibescom.in, http://vibescom.in