Social Media Roadmap for Allied Healthcare Skilling Solutions prepared by Vibes Communications Pvt. Ltd. includes all aspects which came into play directly or in-directly while working for Healthcare solutions.

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SOCIAL MEDIA
ROADMAP
FOR ALLIED
HEALTHCARE
SKILLING
SOLUTIONS

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Industry Brief -
Increasing demand in
Indian market”
Allied Health Professionals (AHPs) play a
critical role and are the support pillars of
the healthcare team. Numerous
professionals are trained to handle
specific health problems and provide
services in their area of expertise through
comprehensive assessment and
diagnosis and/or treatment to promote
recovery and advance quality of life.

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“Gaps in availability of health professionals
In India”

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SCOPE
• Managing Social Media
Channels
• FB & Instagram to start with
• Gradually moving to Ln, G+, Tw
• Post Publishing on daily basis
• Reaching to SEC B2, SEC C1
Audience with advertisements
& promotional stuff
• Working on campaigns as per
annual marketing calendar
• Generating leads through
social media pages/website

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Digital Marketing
Strategy

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TARGET AUDIENCE
Education : 12th pass(Any Stream) & Graduate
Income : Lower Middle Class
• Inclined towards working Healthcare Sector
• Diploma holders focusing around Healthcare
courses
• Influencers who are in the same field also
influence their friends, well wishers to join Allied
Healthcare Sector
• Career growth and job opportunities in
healthcare sectors(Clinics, Labs, Hospitals,
Medical Equipment Companies, Pharma
Companies attracts many
WHO ARE THEY>>
Business2Consumer: (18-25 years)

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TARGET AUDIENCE
Target Audience :
Corporate Audience: Who have
already joined the larger Group
• Induction and Onboarding
• Selling Skills and Sales Effectiveness
• Service Excellence
• Leadership Development for First Time
People Manager
• Product Training
• Compliance and Statutory
TRAINING BUCKETS>>
Business2Consumer: (21-30 years)
Can we have an E-Learning Experience
for this audience. It would definitely add
value

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”WHAT COMPETITORSARE DOING NEW TO
ATTRACT MORE AUDIENCE & INCREASE
ADMISSIONS?

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Apollo Med Skills
• Highlighting Awards
• Ongoing Teaching
• Student Achievements
• Admission Notifications
• Certificates
• Talent Showcase
• Launch of exclusive course
• Talent Showcase
• Practical insights of
allied healthcare
course
• Tie-ups
• Internal Events
• Awards
• News
• Launches
• Steps for Safety
• Exclusive Campaigns
• Discounts &
promotions
• Focus on Females &
Transgenders
• New Courses
• Short Term Courses-5
Days program
• Special Health Days
Smart Academy-Tech
M
Vivo Healthcare

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IDEA:
FREE COUNSELLINGTOYOUTH
• Allied Healthcare courses are in demand
courtesy Indian govt. focus on healthcare and
demands generated specific to allied
healthcare sector.
• The idea is to provide free counselling
through social media to youth on career
opportunities specific to Allied Healthcare
Sector.
• We can also partner with students/alumni of
different courses in the same regards. The
person who has tasted success/ got through
the next step would add value to fellow
youths.

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Facebook
• Page Creation
• Post Management
• Promotional
Campaigns
around Allied
Healthcare
• Educational
Content
• Innovative
Creatives
• Sharing posts at
all relevant FB
Channels
• Base content to
be taken from
client side from
time to time
• Posting content of
ongoing corporate
trainings
Linkedin
• Business Page &
Profile Creation
• Adding relevant
Healthcare
Audience
• Sending one to
one messaging for
our tool
• Sharing our menu
info in relevant
groups
• Using LinkedIn
Business Page for
writing relevant
health articles
• Ongoing training
videos can
influence lots of
genuine audience
Google+
• Important platform
as per SEO
standards
• Managing Google
Plus page
• Making business
listing
• Asking users to
write reviews for
our tools
Twitter
• Profile Creation
• To be used
extensively to
send updates
• Follow right set of
influencers
• Use of Twitter
Chats(if it helps
the brand)
Instagram
• Profile Creation
• Uploading lively
pics with relevant
has tags from time
to time

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OTHER ASPECTS
OF SOCIAL
MEDIA
COVERAGE
Social Media is indeed an important
portal for customer interaction,
addressing the grievances; and most
essentially, valuing the brand and its
products
Pictures & videos with
website links
Interact with customers
& solve their problems if
any
Effective replies to
customers
Interactive contests
Updates on latest offers, TV
Campaigns, new products
etc.
Engaging with customers

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QUARTERLY
PLANNING
We should plan as per Quarter.
Quarterly Target can be defined
and reviewed every month(on
monthly progress) and quarter(on
quarterly progress)
Q1 Targets
• Setting up Social Media Channels
• Being active on daily basis
• Generating reach & engagement
• Focus on getting 5K likes & followers
Q2 Targets
• Campaign to be pushed
• Campaign & Engagement
• Generating leads & followers
• Focus on getting 10K likes & followers
• Getting 300-450 leads in this duration through
FB Ads
Q3 & Q4 Targets
• Can be set post Q2 review

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THANK YOU
W W W. V I B E S C O M . I N
Name & Designation
+91- 8586932863
nishith.srivastava@vibescom.i
n