"Know Your Place; Adding Geographic Intelligence to your Content"; presented on September 24th. 2009 at the Association for Geographic Information GeoCommunity 09 conference in Stratford-upon-Avon.

1. Know Your PlaceAdding Geographic Intelligence to your Content Gary Gale Director of Engineering

2. Know Your Place PEOPLE, PLACES and THINGS atibens on Flickr :http://www.flickr.com/photos/atibens/2616899638/

3. Location - Connecting Places, People & Things Knowing where our users are, and the places that are important to them Knowing the geographic context of everything we index, manage and publish Knowing geographic locations, and the names of places We Connect Places, People and Things

4. Know Your Place PLACE BASED THINKING alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/

5. 52° 11' 33.396”, -1° 42' 10.7064"

7. Know Your Place WOEIDs stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

8. Unique Permanent Global Language Neutral London = Londra = Londres = ロンドン United States = États-Unis = StatiUniti = 미국 Ensures that geography can be employed consistently and globally By users of Geo Technologies products Internally Externally straup on Flickr : http://www.flickr.com/photos/straup/3504862388/

10. postal codes, airports

11. admin regions, time zones

12. telephone code areas

13. marketing areas

14. points of interest

15. colloquial areas

16. neighbourhoodswoodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

17. Know Your Place A GLOBAL GEOGRAPHIC ONTOLOGY draggi on Flickr : http://www.flickr.com/photos/draggin/70742898/

18. United Kingdom 23424975 VereinigtesKönigreich Europe 24865675 Country Continent Royaume Uni England 24554868 Great Britain 28298150 Country Colloquial イギリス Warwickshire 12602190 Worcestershire 12602192 County County Earth 1 Supername Stratford-on-Avon 12696101 District Stratford-upon-Avon 36424 Warwick 39228 Town Town CV37 26787646 ZIP

19. Know Your Place JOINING PEOPLE & CONTENT MyDigitalSLRCamera on Flickr : http://www.flickr.com/photos/40624839@N02/3784049371/

20. Match: Stratford-upon-Avon Neighbours: Henley-in-Arden Warwick Shipston on Stour Chipping Campden Evesham Alcester Parent: Stratford-on-Avon District Children: CV37 Shakespeare’s Birthplace Stratford-upon-Avon Station

23. Where in text

24. Where in doc structure (title, element names, etc.)Found Normalized WOEID

25. Know Your Place CAPTURING THE WORLD’S GEOGRAPHY … AS IT’S USED BY THE WORLDS PEOPLE Andrew Feinberg on Flickr : http://www.flickr.com/photos/andrewfeinberg/2319544904/

26. Museum of Modern Art, New York MOMA NYC paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

27. London Eye Millennium Wheel hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

28. City and County of San Francisco San Francisco SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/

29. Know Your Place DIG DEEPER? dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/

30. http://developer.yahoo.com/geo/geoplanet

31. http://developer.yahoo.com/geo/placemaker

32. Know Your Place THANK YOU FOR LISTENING Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

33. www.ygeoblog.com twitter.com/yahoogeo twitter.com/vicchi