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Moving LBS Beyond Mobile

"Moving LBS Beyond Mobile"; presented on January 20th. 2010 at the Location Based Services Evolution conference in Berlin, Germany

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Moving LBS Beyond Mobile

  1. 1. LBS Evolution, Berlin, January 2010<br />Moving LBS Beyond Mobile<br />Gary Gale, Yahoo! Geo Technologies<br />
  2. 2. 2<br />Where should we be in 2010?<br />DJHuber on Flickr : http://www.flickr.com/photos/dezeneandjoyel/3963203756/<br />
  3. 3. 3<br />This is not your 2010 …<br />
  4. 4. 4<br />What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/<br />
  5. 5. 5<br />Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/<br />
  6. 6. stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
  7. 7. 7<br />A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00<br />
  8. 8. 8<br />JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/<br />
  9. 9. 9<br />
  10. 10. 10<br />Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/<br />
  11. 11. 11<br />This is your 2010 …<br />
  12. 12. 12<br />Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/<br />
  13. 13. Location has taken off …<br />Location-Based Online Advertising<br />Location-Based IPhone Apps<br />GPS-Enabled Phones<br />Community Mapping<br />Location Device Sales<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
  14. 14. Local Search Query Volume Is Growing<br /><ul><li>Local search is rapidly growing: 55% volume growth 07-08
  15. 15. ~15% of all PC search queries are local
  16. 16. ~45% of all mobile queries are local </li></ul>Sources: comScore, iConsumer, data.yahoo.com<br />
  17. 17. Local Search Query Volume Is Growing<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
  18. 18. 4.45<br />Ad Spend is Moving Online …<br />2007-12 Projected Local Ad Spend CAGR<br />21.0%<br />Internet<br />Newspaper<br />-2.5%<br />0.4%<br />Radio<br />0.8%<br />Yellow Pages<br />4.9%<br />Broadcast TV<br />8.8%<br />Cable TV<br />4.3%<br />Magazine<br />Source: VSS, Borrell Associates<br />
  19. 19. … At the Expense of Other Media Sources<br />Source: VeronisSuhler Stevenson<br />
  20. 20. 18<br />I’m sorry Dave, I can’t find that place …<br />
  21. 21. 19<br />Technology hurdles …<br />Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/<br />
  22. 22. 20<br />Servers<br />Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/<br />
  23. 23. 21<br />51° 30&apos; 50.0868&quot;, 0° 7&apos; 42.8514&quot;<br />(125 Shaftesbury Avenue, London, UK)<br />163.1.117.210<br />(Oxford, UK)<br />20442/6015<br />(Brest, France)<br />#C5243B212<br />(Wilmington, Delaware, USA)<br />
  24. 24. 22<br />Vicchi on Flickr : http://www.flickr.com/photos/vicchi/3741963599/<br />
  25. 25. So many standards to choose from<br />Vertical Towers of Siloed Location Data<br />
  26. 26. A solution …<br />Aggregate all location sources under the user’s control<br />
  27. 27. 25<br />Fire Eagle<br />
  28. 28. We don’t always say what we mean<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
  29. 29. 27<br />(Web) surfers; you, me, them<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/<br />
  30. 30. 28<br />The West End<br />Downtown<br />The Shops<br />The High Street<br />
  31. 31. 29<br />The Online World<br />Formal, normalised, structured, regular<br />The Real World<br />“We Are Here”<br />The Offline World<br />Informal, eccentric, bizarre, irregular<br />
  32. 32. Who uses official names anyway?<br />takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/<br />
  33. 33. MOMA NYC<br />Museum of Modern Art, New York<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
  34. 34. Millennium Wheel<br />London Eye<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
  35. 35. City and County of San Francisco<br />San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/<br />
  36. 36. Warning – may cause frustration<br />paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/<br />
  37. 37. Thé?<br />a town in Burgundy, France<br />IN?<br />ISO 3166-1 Alpha-2<br />for India<br />To?<br />a town in Ibaraki<br />prefecture, Japan<br />Is?<br />another town in Burgundy, France<br />IT?<br />ISO 3166-1 Alpha-2 for Italy<br />AND?<br />ISO 31660-1 Alpha-3<br />for Andorra<br />You?<br />a town in Yatenga, Burkina Faso<br />Å?<br />a town in NorlandFylke,<br />Norway<br />That?<br />a town in Rajasthan, India<br />
  38. 38. Some way to go towards the semantic web …<br />dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/<br />
  39. 39. Hilton, Paris<br />Paris Hilton<br />
  40. 40. Orlando<br />Joe Orlando<br />
  41. 41. London<br />Jack London<br />
  42. 42. Panama<br />Panama Hats<br />
  43. 43. Yorkshire<br />Yorkshire Puddings<br />
  44. 44. Privacy and trust<br />Darwin Bell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/<br />
  45. 45. Wanted: informed and insightful publicity<br />Jerry Silfwer on Flickr : http://www.flickr.com/photos/8857708@N06/2307921375/<br />
  46. 46. 44<br />
  47. 47. 45<br />
  48. 48. 46<br />
  49. 49. 47<br />
  50. 50. 48<br />http://xkcd.com/596/<br />
  51. 51. Opting out<br />Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/<br />
  52. 52. The Phone Book<br />Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/<br />
  53. 53. The Electoral Roll<br />Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/<br />
  54. 54. Cold-call Marketing Databases<br />Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/<br />
  55. 55. Mail-shot Marketing Databases<br />Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/<br />
  56. 56. Whois Information<br />
  57. 57. Opting out<br />Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/<br />
  58. 58. Opting in<br />Opacity on Flickr : http://www.flickr.com/photos/opacity/4183985730/<br />
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63. Tools needed?<br />docman on Flickr : http://www.flickr.com/photos/docman/36125185/<br />
  64. 64. http://fireeagle.yahoo.net/developer<br />
  65. 65. http://fireeagle.yahoo.net/<br />
  66. 66. Sparrow & Voila!<br />
  67. 67. http://www.mapme.at/<br />
  68. 68. http://apps.facebook.com/on-fire/#<br />
  69. 69. http://wherein.yahooapis.com/v1/<br />
  70. 70. http://developer.yahoo.com/geo/placemaker/<br />
  71. 71. http://isithackday.com/hacks/placemaker/simpletext.php<br />
  72. 72. http://isithackday.com/hacks/placemaker/map.php<br />
  73. 73. http://isithackday.com/hacks/placeearth/<br />
  74. 74. Final thought # 1<br />Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/<br />
  75. 75. “we can make the internet work<br />better by making it understand<br />how we talk in the real world”<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
  76. 76. Final thought # 2<br />Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/<br />
  77. 77. It’s not about where you are …<br />Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/<br />
  78. 78. … it’s about where you’ve been<br />Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/<br />
  79. 79. Final thought # 3<br />Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/<br />
  80. 80. There comes a point where you realise that<br />you’re not on the web,you’re in the web<br />Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/<br />
  81. 81. Not taking notes?<br />selva on Flickr : http://www.flickr.com/photos/selva/24604141/<br />
  82. 82. LBS Evolution, Berlin, January 2010<br />Moving LBS Beyond Mobile<br />Gary Gale, Yahoo! Geo Technologies<br />http://slideshare.net/vicchi<br />
  83. 83. Thanks for Listening<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
  84. 84. www.ygeoblog.com<br />twitter.com/vicchi<br />twitter.com/yahoogeo<br />

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