CAS Promotion Activities suggested by Project Noida for Freedom U.0

1. 2030 =
After all, the whole Campaign
should have an End Goal…

2. Power to the people
in a positive and a negative way.
We need to evaluate
customer’s viewpoint
and their expectations
from a SYMBOLIC
SOCIETY.

3. ‘If they can bring the Egyptian government down in six weeks, they can
bring us down in nanoseconds.’
Paul Polman, CEO Unilever

4. Until now, we only used
the first dimension of We need
their power. to be viral

5. The Target
segment for us:
First dimension: use
people to build reach. Schools (Class 6-
12)
Colleges
Professionals

6. We have seen amazing ways to create additional reach
through people engagement.
Activities to
involve
people, a
basic level of
interaction is
important for
connecting
with
customers

7. To establish ourselves in the market we
Second dimension: will look into collaborations, so that the
Co-creation impact of the movement is multiplied
at each stage.
Collaborations:
School Level
• Britannia
• Parle
• Natraj
• Schoolmate
• Horlicks
• Bournvita
• Maggi
• Knorr
College Level
• Reebok
• Nokia
• Private Companies
• Cadbury
Professional Level
• Private Companies

8. Again,we have seen great cases of
co-creation with consumers. We need to include
the common mass
always in our plan
creation and
execution
Mass Engagement
can be tapped by
the means
of Nukkad Natak.
There will be regular
Acts at different
location. The acts
will be in sequel
basis, a video
recording of same
will be used for
online promotion on
Youtube, Facebook,
etc.

9. Consumers
help with cultural
differences!

10. Even co-creation that impacts
the brand identity of global brands.

11. We need to bank on
the Curiosity of the
Mass.
The best option for us is
to go viral.
There will be stickers of
Let’s take size 3”X6”(characters
of 5 evils) mysteriously
it one step appearing at the
further places with most eye
falls.
Meantime, Radios will
be having small shows
in tandem with these
stickers

12. From Co-Creation
to Collaboration

13. Brand
Followers(Customers)
are more loyal to
your company
than you are.

14. Knowing this, outsource management
responsibilities to your Target Group.

15. Outsource content planning to fans.

16. Who is familiar with Nutella?

17. Do you like it?

18. A person should
be able to
connect to our
Campaign

19. We have to
Let’s take keep focus on
it one step Surprise element
in our activities.
further

20. We have to
engage mass
at very step

21. This will help us know
our engagement
All four level as well ass the
quadrants have other important
value values

22. Customer Connect
KLM Bright Ideas
Customer Social Initiative
Twitter

23. FAQ & Forums
Build Your LEGO Online
LEGO Animation Series
Twitter

24. Structural
We have to
Collaboration integrate different
partners for our
cause

25. Your Fans are
the best
critics and
Ducati involves advisors
fans in…
everything

26. Involved customers
Bring in expertise

27. Ask your Fans
to take your
cause forward
Hiring a fan to
become part of the brand,
can be the future.

28. 5 Villains + 5 Caricatures = 5 Brand Villains
5 Brand Villains = 5 Heroes
ASK EVERYONE TO IDENTIFY THEIRS…

29. Posters with Augmented Reality!
Each caricature will
be used in short ad films
and posters as permanent
representative for each
villain.

30. They all made
their identity…
TING TING TI TING
Their Heroes… Our jingles…
Our Tunes… Their mouths…
Their lips… Their Conscience…

31. Approach the customers via the power of music…
Indian Ocean and Euphoria are few of the bands that can be approached to add a song to their
upcoming albums depicting any of the 5 villains.

32. Sponsor table coasters for
different chains like CCD,
Barista and local lounges in
the first phase. Second phase
will target Hotel chains.
All asking the
same question :
How much have
you fought your
villains???

33. Complaints & Confession
forums. Wide Scope. Easier Platform. Identity Safety.
The Forums will be addressed by you, it may involve addressing to daily problems of
Anonymous Posts

34. We find them new
hobbies.
Community Service. Forgotten Talents.

35. We need to
motivate the Mass
to take up our
suggested
approach

36. Your 2013
mission

37. Co-Creation Collaboration Structural
collaboration
In the
Same
Order

38. Consumer Brainstorming
consulting
Offer Content
Service marketing

39. Start every meeting with
a story about a Fan(Someone who
took up the idea in their life).

40. www.projectnoida.com
projectnoida1@gmail.com
Ideas and suggestions always welcome with a Cup
9555215678