Exabytes eCommerce Conference 2014 Photography on Product Shooting by Yu Liang (FoodPhotography)

1. Photographer : Yuliang
Food Stylist : Suresh
Food Credits:EnakKL

2. Company Background
• Started photography on for fun 2006 and Food Photography as a hobby 2011
• Over the years we built enough experiences in food photography
For further information on our works, please visit our website at www.foodphotography.com.my
Food credits:Aliyaa

3. Our Passion
We love photographing foods. It’ is a fulfillment being able to style, photograph our foods.
Our Equipments
•We uses only Profoto studio lights and Nikon DSLRs to shoot our foods.
•Our favorite lens for food photography are Nikkor 60mm ,105vr and 24-
70 f2.8
•Laptop and tether functions
Food credits: FuelShack

4. Our clients
Food credits : Aliyaa

5. Food Photography basics
•Food photography (50% ) + Food Styling ( 50% )
•One will not work with the other
•A good photographer + food stylist = Perfect scenario for food
photography
Food credits : Enak KL & Cameron Valley

6. Food Photography Lighthing
• Most crucial part of photography
• Backlight , side or front
• Different type of light modifiers creates
different mood of photos

7. Most typical food photography setup

8. Light Modifiers
• There are no specific ways to use modifiers
• Each modifiers has it’s own specific effects
• Different type of light modifiers creates
different mood of photos

9. Mahjong or Tracing paper as diffuser
Sunlight source , windows, door ,etc
White cardboard
Home and restaurant food photography setup on shoestring

10. Food Styling
• One of the most important aspect of food photography
• Good food stylist are always in demand in Malaysia

11. Food credits: Sunquick Styling Credit : Cindy Koo
• Use only the best looking materials
• Props will help
• Use fresh materials

12. Food credits: Bulgogi Brothers
• Freshness
• Colors of materials
• Height of food

13. Food credits: EnakKL
Garnishing
•Mint leaves, Coriander, Rosemary and many more
•Play with the colors of the food

14. Live Demo Session