1. Blogging 101

2. Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
– Different Types of Blog
• Blog Niche
• Social Media

3. Intro to Blogging

4. What is a Blog?

5. Blog
• "Blog" is an abbreviated version of
"weblog," which is a term used to describe
web sites that maintain an ongoing
chronicle of information.
• diary-type commentary
• personal to the political
• one narrow subject
• whole range of subjects
• personal journals
• author's daily life and thoughts

7. A Short History
• 1983–1993
– "blog" was not coined until
the late 1990s
– Internet forums / thread /
cork board / news group
– Tim Berners-Lee coined the
term "world wide web”

8. A Short History
• 1994–2001
– Online diary
– writers called
themselves diarists,
journalists, or
journalers
– "What's New" or
"News“
– Open Diary launched in
October 1998

9. • 2001–2004
– Political blog
– how-to manuals
– medium of news
dissemination
– liveblogging
A Short History

10. A Short History
• 2004–present
– Merriam-Webster's
Dictionary declared
"blog" as the word of
the year in 2004.
– Politicians started
blogging.
– News source

11. Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
• Blog Niche
• Social Media

12. What can I
get out of
Blogging?

13. Advantages of Blogging

14. To Yourself
• Increase
Knowledge.
– Blogs are a great
source of
knowledge.

15. To Yourself
• Improves Writing
Skills
– Writing for blogs
on regular basis
improves the
writing skills,
which is 100%
true.

16. To Yourself
• Money
– Every internet
users know that
blogs are a real
source of money.

17. To Yourself
• Solution
Provider
– Bloggers used
to help each
other to provide
required
information.

18. To Yourself
• Popularity
– Nowadays, blogs are
the best way of
increasing popularity
on the web and
promoting yourself.

19. To Yourself
• Hobby
– Some people start
blogging as their
hobby because
they don’t have
anything to do.

20. On the Business Side…

21. Business Side
• Builds Creditability
For Business
– Your articles and
blog posts can be a
source for the
targeted people
who will get the
timely information.

22. Business Side
• Provides More
Visibility To Your
Site
– If you regularly
publish your blog
then your name and
domain name and
the blog will appear
in the search engine.

23. Business Side
• Build a Brand
– When you
regularly write a
blog, you must
create in such a
fashion that it
can facilitate to
build your brand.

24. Business Side
• Creates Traffic to
Your Site
– If your prospects
cannot locate you
in the physical
business location
then they can at
least trace you
through search
engines.

25. Business Side
• Builds List Of
Business Prospects
– When any visitor
visits your blog, then
they will leave their
name and email ID,
which will help you to
build a list of
prospects.

26. Business Side
• Enhances Online
Reputation
– After you have
developed your skill
for Blogging then as
an expert of that
area your reputation
will also grow.

27. Business Side
• Finally You Get
Your Ideal Clients
– Once the visitor to
your blog finds the
solution to his
needs, they will
repeatedly visit to
find solution to
their other
problems too. .

28. Business Side
• More Customers
And More Business
– Easier to find you
by your prospects
and customers,
your customer list
will certainly grow.

29. Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
• Blog Niche
• Social Media

30. Opps… Before we proceed…
• For starters, make sure you have an email
address and sign up for a free blog on the
following blogging platforms.

31. Anatomy
of a
Blog

32. HEADER
BODYBODY
FOOTER
SIDEBAR

35. Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
– Different Types of Blog
• Blog Niche
• Social Media

36. Different Types of Blog

37. Personal Blog

38. Micro Blog

39. Corporate and Organizational

40. Vlog

41. Podcast

42. Photo Blog

43. Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
– Different Types of Blog
• Blog Niche
• Social Media

44. Niche Blogging

45. Niche
is a
distinct
segment of
a market.

46. NICHE BLOGGING is the act of creating
a blog with the intent of using it to
market to a particular niche market.

47. Niche Blogging General Blogging
Advantages
•Targeted keywords/topic
•Invite advertisers
•Build Leadership
•Focus on One Topic
•Writing content is very easy
•Managing categories is very easy
•Get traffic from different keywords
•Promote a wide variety of
products and services
Disadvantages
•Need to be an Expert
•Time Consuming
•Choose the Right Niche
•Hard to make money
•Harder to promote
•Hard to Build Readership

49. • Choose a topic
you know a lot
about or enjoy
reading about
and
researching.

52. #Trend

53. Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
– Different Types of Blog
• Blog Niche
• Social Media

55. Social Media
• Internet-based
applications used to
turn communication
into interactive
dialogue among
organizations,
communities, and
individuals.

56. Top Social Networks
They could be in many forms such as magazines, internet forums, weblogs, social
blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and
social bookmarking.

57. Uses of
Social Media
• Communication
• Learning
• References
• Collaboration
• Sharing
• Brand monitoring
• Entertainment

58. Promoting using Social Media

59. "When we share stories, we offer our imagination to others.
We can change one person's belief." - Pat Evangelista
"...if I don’t tell these stories, maybe... I
will forget." -Pat Evangelista
"Social media now becomes more
personal and more trust." - Maria Ressa
"The world is changing. The key to all of
it is self-awareness." - Maria Ressa

61. #Scoops

62. Project Plan

64. VIC MARION GO MADRIAGA
Follow me on Twitter @vicmadz
Email: atoymadriaga@gmail.com
http://www.vicmadz.com/
Facebook: vicmadzdotcom
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