1. V J BHASKAR
E-mail: vjbhaskar.ms@gmail.com
Mobile: 9994441988
B.A. & DIPLOMO IN SALES & MARKETING MANAGEMENT WITH 20 YEARS
EXPERIENCE IN HANDLING TRADE(RETAIL) SELLING AND PROJECTS CURRENTLY
SERVING IN ORIENT BELL LTD IN BUILDING MATERIALS INDUSTRY
Objective
Seeking assignments in a growth oriented organization to share my expertise in the dynamic
aspects of Sales and marketing and contribute to the organization.
KEY DELIVERABLES
⇒
1) Worked in building material domain, developing distribution network and institutional sales,
Executed strategies for B2C and B2B business model to successfully achieve objectives.
2) Track record of having undertaken strong challenges in the past and demonstrated exceptional
results.
3) Enthusiastic, Passionate, high energy individual with a willingness to roll up sleeves to solve
problems.
4) Having a solid track record with good business sense and sound judgment.
5) Experience in managing team and also possesses strong customer and dealer network
management skills with capability to interact and influence.
6) Entrepreneurial ability to start the business from scratch.
7) Innovative thinker to formulate and implement sound strategy based on identified customer needs
and tailored for local conditions, addressing potential business issues.
Career Highlights:
Present Experience
M/s Orient Bell Limited - Chennai
Role: Regional Manager
Duration: July 2012 CTC:12.00 Lakhs per annum
• In charge of Sales and Marketing of Ceramic tiles in Tamilnadu.
• Handling a team of 14 Sales Persons across Tamilnadu and 2 Marketing Support Executives.
Total strength of the team 16 persons.
• Entrusted with a task of achieving Annual target of 84 Crores
• Daily activities involves meeting dealers, Architects, Builders apart from Mentoring Team
members .
• Job also involves Structured and Focused State Monthly Team meets with tools like Kaizen,
Perroto charts and why why analysis. The job also Involves conducting dealers meets, Architect
meets, Dealer sales man training and Coordination and Organizing Exhibitions Etc.,
• Fixing KRA to fix up the incentives and the variables to the team.
•
• ACHIEVEMENTS
• Successfully Achieved 44 crores against a Target of 50 crores for the year 14-15 which is 22%
GOLY.
• Appointed 118 Dealers and reactivated 108 Dealers across Tamilnadu.
• Increased Team strength from 8 To 14 Members with proper dealer/Project Mapping
• Launched successfully 400X800 and 800x1200 Sizes.
• Got The brand Approved in PWD.
• Successfully Integrated Orient and Bell Team.

2. • Achieved per sales person billing of 15000 sq.Meter or 42 lakhs
2012-13 ACHIEVEMET – 26 CRORES
2013-14 ACHEIVEMENT- 31 CRORES –GROWTH 19%
2014-15 ACHIEVEMENT- 36 CRORES –GROWTH 16%
2015-16 ACHIEVEMENT- 44 CRORES – GROWTH 22%
Hyderabad Industries Limited (HIL Limited) –Blocks Division-Chennai
Role: Retail Head –Blocks Division
Duration: August 2010 – June 2012
• Based at Chennai as “Retail Head” responsible for Sales & Marketing activity in Retail segment
in Tamilnadu
• Responsible for a target of 750 Cubic meter per month, this is done by heading a team of 4
people. Targets include profitability and effective control of days of outstanding
• Task involves business through dealers categorized as Distribution oriented dealers, Retailers
and sub dealers. This job involves merchandising and brand building activities like Masons
Meet. Engineers meet Etc.,
• Handling and Motivating the team of Retail operation as the awareness of the
product in this segment is very Limited and thereby ensuring the Team makes
improved Sales calls amid tough resistance.
• Forecasting and monitoring the market demand. Production planning, the competition and P&L
• Implementing various trade schemes
•
• ACHIEVEMENTS
• The first person in South India to start and operate Retail business for AAC Blocks in
the Industry.
• Appointed 2 Distribution oriented dealers 12 dealers and 18 Sub dealers in Chennai.
• Achieved average sales of 600 Cubic Meters. Maintained All 12 dealers as active dealers.
Bell Ceramics Limited - Madurai
Role: Area Sales Manager
Duration: November 2004 – July 2010
• Based at Madurai, as Area Sales Manager the Area comprises of Madurai, Theni, Ramnad,
Sivaganga Virudhunagar, Tirunelveli, Tuticorin and Kanyakunari districts with 48 dealers and
128 Sub-Dealers with 90 Lakhs target per month.
• In charge of sales and marketing activity in the assigned Territory through Depot operations
and Dealer network. Customers catered are Dealers, Sub-dealers, Builders and Contractors.
• Daily reporting of competitor’s activities and drawing immediate action plan for effective
counter action
• Motivating the team members of 3 executives and 3 depot staffs to service the Market and
thereby achieving target of 90 Lakhs per Month.
• ACHIEVEMENTS
• National topper for the financial years 2006-2010
• Made Bell Ceramics a household product in Madurai Region.
• Given an annual Growth rate of 25 % for the years 2007-2010.
• Appointed the Best Dealers in the territory and maintained the best days of outstanding that is
12 days.
Larsen and Toubro Ltd.-Cement Marketing Division - Tirunelveli
Role: Sales Officer
Duration: June 1998 – Nov 2004

3. • In-charge of Sales and Marketing activity of L & T Cement in Tirunelveli, Tuticorin and
Kanyakumari Districts
• Handling a team of 3 people and in charge of dump operations in Tuticorin started business
from the scratch against local giants Like India Cements and Madras Cements.
• Handled the avg. business of 3 crores per annum
• Conducted sales development activities like Mason meets, Architect meets, Contractors meet
etc., Also involved in Branding activities like In shop branding, Wall paintings, Selection of
hoardings and Road shows.
• Designing of various sales plans
• ACHIEVEMENTS
• The region being a strangle hold of India Cements and Madras Cements successfully appointed
44 dealers and took up the sales to 3500 Mt in the first year itself.
• Conducted a detailed and comprehensive survey of Madurai Area called ICBM 200 (Increase
Cement Business Margins by 200 crores) survey. The survey involves Visiting and making a
dealer list of all cement dealers. Classifying them in categories as such A,B,C etc., .Also Mapping
of sales volumes of each brands, Logistics, Satisfaction levels of dealers with their respective
companies.
• Shown the avg. growth of 20% year after year
• Maintained good financial discipline with no hard and legal cases which was a great
achievement at that period.
• Administered the dump efficiently and cleared rakes in time and maintained Price
difference issues in detailed clarity. Maintained statement of accounts with
customers signed acknowledgement.
Henkel Spic India Limited - Salem
Role: Territory sales In charge
Duration: April 1994 – May 1998.
• In charge for Primary and secondary sales. Also responsible for promotional activities like In
shop campaign, display of newly launched products, conducting display contest, implementing
and monitoring schemes Etc., Responsible for collection for Distributor but took initiative to
keep Distributor credit under control in secondary market.
• Based at Salem and handled the markets like Erode, Namakkal,, Dharmapuri, Krishnagiri,
Tirupur, etc. Leading a team of 5 Person which includes 2 ISR’s and 3 Pilot sales Man.
• Handled the avg. business of 1.50 Crores per annum
• Adding the new markets in to the system
• Monitoring and maintain the investment of the distributors,stocking the markets on the basis of
avg. and motivating the salesmen to get the results
• Designing of various sales plans
• ACHIEVEMENTS
• Did a project of incentivising the team and by achieved the tremendous growth of 200% on the
product, Whitegiant detergent powder.
• Added 132 rural markets in to the system
• Attained the avg. growth of 30% by every year
• Achieved 6 months sales in one month on the product, Henko Detergent powder & Bar which
has been highest ever in the territory so far
• Won performance reward (cash reward), every year
Personal Details
Computer Skills:
Excellent In Windows XP/2000, Windows XP Professional, Windows 2000 Professional, MS Office,
Internet Usage

4. Date of birth:
10.10.1972
Languages Known:
Polyglot (English, Tamil)
Hobbies:
Reading, Music
Strengths
 Ability to understand changing situations and strategizing accordingly.
 Very Positive & Aggressive
 Possess Excellent Communicational & Interpersonal Skills
 Workaholic, Excellent Analytical Skills, Lusty Towards Team Work & Solidarity.
Educational Qualification
• B.A (Economics) P G Diploma in Sales & Marketing Management
Place: Chennai
Date: V J Bhaskar