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WACKY WORLD of WEARABLES
Victor Hernandez, RJI Fellow
#LatinoTech
Academic Fellow Reynolds Journalism Institute - Wearables
Media partnerships, Product, Education, Evangelize
Director Media Innovation — Banjo
CNN veteran: editorial + technology
National Association of Hispanic Journalists
#LatinoTech
WHO AMONG US?
THE BIG
PICTURE
HANDS-
FREE
ALWAYS-ON
DEVELOPMENT
PLATFORM
ATTENTION
-GETTING
ENVIRONMENT
-AWARE
CONNECTED
• Voice / gesture
control
• Low-power
consumption
• Instant wake
• Background
working /
sensing
• GPS
• Accelerometer
• Compass
• Camera
• Microphone
• Other sensors
• Wi-Fi
• 3G / 4G / LTE
• Bluetooth
• NFC
• Less-distracting
when receiving
alerts / reminders /
messages
• 3rd party apps
• API partners
• Accessories
KEY ATTRIBUTES OF WEARABLE TECH PRODUCTS
SOURCE: KPCB - Internet Trends Report
#LatinoTech
INTERNET OF THINGS #LatinoTech
#LatinoTech
LATINOS + WEARABLES
#LatinoTech
TMI
Participants abandoned fitness trackers after
just a few weeks because they couldn’t
understand the Fitbit data.
“It was complicated, not interesting and not
relevant to them.”
https://apha.confex.com/apha/142am/webprogram/Paper311099.html
HERE & NOW
#LatinoTech
1 in 10 U.S. adults now own a fitness tracker
#LatinoTech
Smart wearables projected to generate $37B by 2020
Smartwatches | Smart wristbands | Smart glasses | Smart garments | Smart jewelry
Global market not yet mature | major traction: North America & Europe
Source: TechSci Research Report “Global Smart Wearable Market Forecast & Opportunities, 2020”
Smartwatch expected to be leading wearables category
Apple Watch accounted for 68% of 2015 smartwatch shipments
Business Insider “Wearables Report” Tractica market intelligence report Aug. 2015
#LatinoTech
http://freedom360.us/future_of_array_cameras/
VR increases frequency of
viewing, time spent viewing and
sharing. Immersive, engaging.
#LatinoTech
After sending 1 million
Google Cardboard headsets to
its subscribers in October, The
New York Times introduced
“The Displaced,” its first NYT
VR project.
The VR experience gives
viewers an unfiltered glimpse
inside the lives of three
refugee children around the
world: an 11-year-old
Ukrainian boy named Oleg, a
12-year-old Syrian girl named
Hana and a 9-year-old South
Sudanese boy named Chuol.
#LatinoTech
#LatinoTech
Source: Forbes Tech | May 2015
But, within four years, this ratio is set to drop to around
20 to 1; with an estimated 101 million smartwatch
shipments taking place by 2020.
The ratio of smartphone shipments, compared to
smartwatch ones, currently sits at around 500 to 1.
Small-fry indeed.
TWO MAIN REASONS PEOPLE AREN’T BUYING THE APPLE WATCH
PRICE
34% of the holdouts saying that it was a reason they hadn't bought it
TOO NEW
Same percentage of people who said they weren't buying it because it was too new and untested
Source: wristly.co November 2015
Future of News: Timeline of the Connected Generation
BBC News Labs, January 2015
BBC News Labs predicts by 2018,
wearable tech will become part of standard
equipment issued to its reporters
#LatinoTech
GLANCEJOURNALISM
“IT WILL BECOME VERY ADDICTIVE”
Smartphone users now glance at their mobile devices more than 100
times a day, and with the smartwatch that could become 300 or 500
times.
Currently there is only limited experience with news on smartwatches —
but now smart news orgs and apps are preparing for the possible
widespread adoption of Apple Watch.
http://meta.watch/blogs/news/15725509-the-power-of-glance-and-ambient-info
THERISEOF
The average user now picks up their mobile phone more than 1,500 times/week
•Average user first reaches for their phone at 7:31 a.m.
•Daily average time spent using: 3 hours 16 mins. (Moment app for IOS and Android)
•221 tasks each day (compared to 140 via desktop/laptops)
http://www.dailymail.co.uk/sciencetech/article-2783677/How-YOU-look-phone-The-average-user-picks-device-1-500-times-day.html
FROM NOVELTY TO NECESSITY
FORM
FACTOR
SET UP
BATTERY
LIFE BUGS
UI/
SCREEN
SIZE NEWS
GATHERING
APP
ECOSYSTEM
SIRI
BEYOND
NOTIFICATIONS
STORY
STRUCTURE
MEDIA
INTEGRATION
11 areas that must be addressed before the AW can be considered core essential for newsrooms
From: https://www.rjionline.org/stories/the-apple-watch-and-newsrooms-novelty-or-necessity #LatinoTech
SMARTPHONES
FOR REPORTING
*Research topics, sources
*Communicate/collab
*Camera | video + photo
*Audio gathering/edit
*Publish to CMS
*Produce multimedia
*Transmit content
*Translation tool
*Live streaming
*Post social media
*Curate web content
*Gather/share notes
*Mapping
*Sensory data
#LatinoTech
WHY THE WATCH IS LESS ABOUT TODAY,
AND MORE ABOUT TOMORROW
iPHONE VERSION 1
January 2007
No third party support
(App store)
Poor camera (2MP)
No front facing camera
No copy & paste
No Office support
No Outlook Exchange email
Limited memory (8GB)
Small screen size (3.5 inches)
Limited talk time
Limited phone carriers
#LatinoTech
NY TIMES
FLIPBOARD
YAHOO NEWS DIGEST
WASHINGTON POST
The Times has developed a new form of storytelling to help readers catch up in seconds. Through its one-sentence stories, crafted especially for the
small screen of Apple Watch, users are able to get the news at a glance across many sections from the Times along with photography and short,
bulleted summaries.
Flipboard algorithmically chooses the top 10 stories based on the top 10 topics a user follows on Flipboard, and then present these
dynamically on the Apple Watch.
With speed reading, Yahoo News for Apple Watch flashes one word in a sentence before quickly moving to the next word. It helps me read
passages more quickly, and is oddly compelling on the tiny screen.
“Big Story, Small Screen” design allows users to quickly browse the day’s big story via a customized format highlighting the top story
through bold images and brief text, giving readers a way to catch up on the news in six scrolls.
#LatinoTech
Source: WatchAware.com
Dark Sky for iOS
$3.99
Dark Sky for iOS
$3.99
WHAT WE ARE DOING @
articles, blogs, workshops
ANALYSIS
COLLABORATION
INNOVATION
RJI capstone students competition, playbook, reports
Millennial survey of more than 600 college students
Majority of wearable tech owners rarely consume news on devices
Wearable experiences most interested in: texting, music
97% respondents exposed to Apple Watch advertising, most have never used
Source: RJI Fall 2015 capstone student project on wearables/smartwatches
Follow upcoming survey releases: RJIonline.org
‘ESSENTIAL TECH’ TEST
Can I survive my day without? No smartphone:
#LatinoTech
A FEW SMALL PREDICTIONS
Prices come down, avail goes up: explosive growth
Apple Watch 2 late 2016 fall: new features, applications
News/media outlets begin to create unique wearable apps
Most effective user experiences will be ones integrating with broader media ecosystems
WHAT’S
NEXT???
HEARABLES
@tothevictor
tinyurl.com/latinotech-wearables
AllTheNewsThatFitsYourWrist.Tumblr.com

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Collectivo: Latinos and Technology

  • 1. WACKY WORLD of WEARABLES Victor Hernandez, RJI Fellow #LatinoTech
  • 2. Academic Fellow Reynolds Journalism Institute - Wearables Media partnerships, Product, Education, Evangelize Director Media Innovation — Banjo CNN veteran: editorial + technology National Association of Hispanic Journalists #LatinoTech
  • 5. HANDS- FREE ALWAYS-ON DEVELOPMENT PLATFORM ATTENTION -GETTING ENVIRONMENT -AWARE CONNECTED • Voice / gesture control • Low-power consumption • Instant wake • Background working / sensing • GPS • Accelerometer • Compass • Camera • Microphone • Other sensors • Wi-Fi • 3G / 4G / LTE • Bluetooth • NFC • Less-distracting when receiving alerts / reminders / messages • 3rd party apps • API partners • Accessories KEY ATTRIBUTES OF WEARABLE TECH PRODUCTS SOURCE: KPCB - Internet Trends Report #LatinoTech
  • 6. INTERNET OF THINGS #LatinoTech
  • 9. TMI Participants abandoned fitness trackers after just a few weeks because they couldn’t understand the Fitbit data. “It was complicated, not interesting and not relevant to them.” https://apha.confex.com/apha/142am/webprogram/Paper311099.html
  • 11. 1 in 10 U.S. adults now own a fitness tracker
  • 13. Smart wearables projected to generate $37B by 2020 Smartwatches | Smart wristbands | Smart glasses | Smart garments | Smart jewelry Global market not yet mature | major traction: North America & Europe Source: TechSci Research Report “Global Smart Wearable Market Forecast & Opportunities, 2020” Smartwatch expected to be leading wearables category Apple Watch accounted for 68% of 2015 smartwatch shipments Business Insider “Wearables Report” Tractica market intelligence report Aug. 2015
  • 15.
  • 16. http://freedom360.us/future_of_array_cameras/ VR increases frequency of viewing, time spent viewing and sharing. Immersive, engaging. #LatinoTech
  • 17. After sending 1 million Google Cardboard headsets to its subscribers in October, The New York Times introduced “The Displaced,” its first NYT VR project. The VR experience gives viewers an unfiltered glimpse inside the lives of three refugee children around the world: an 11-year-old Ukrainian boy named Oleg, a 12-year-old Syrian girl named Hana and a 9-year-old South Sudanese boy named Chuol. #LatinoTech
  • 19.
  • 20. Source: Forbes Tech | May 2015 But, within four years, this ratio is set to drop to around 20 to 1; with an estimated 101 million smartwatch shipments taking place by 2020. The ratio of smartphone shipments, compared to smartwatch ones, currently sits at around 500 to 1. Small-fry indeed.
  • 21. TWO MAIN REASONS PEOPLE AREN’T BUYING THE APPLE WATCH PRICE 34% of the holdouts saying that it was a reason they hadn't bought it TOO NEW Same percentage of people who said they weren't buying it because it was too new and untested Source: wristly.co November 2015
  • 22. Future of News: Timeline of the Connected Generation BBC News Labs, January 2015 BBC News Labs predicts by 2018, wearable tech will become part of standard equipment issued to its reporters #LatinoTech
  • 23. GLANCEJOURNALISM “IT WILL BECOME VERY ADDICTIVE” Smartphone users now glance at their mobile devices more than 100 times a day, and with the smartwatch that could become 300 or 500 times. Currently there is only limited experience with news on smartwatches — but now smart news orgs and apps are preparing for the possible widespread adoption of Apple Watch. http://meta.watch/blogs/news/15725509-the-power-of-glance-and-ambient-info THERISEOF
  • 24. The average user now picks up their mobile phone more than 1,500 times/week •Average user first reaches for their phone at 7:31 a.m. •Daily average time spent using: 3 hours 16 mins. (Moment app for IOS and Android) •221 tasks each day (compared to 140 via desktop/laptops) http://www.dailymail.co.uk/sciencetech/article-2783677/How-YOU-look-phone-The-average-user-picks-device-1-500-times-day.html
  • 25. FROM NOVELTY TO NECESSITY FORM FACTOR SET UP BATTERY LIFE BUGS UI/ SCREEN SIZE NEWS GATHERING APP ECOSYSTEM SIRI BEYOND NOTIFICATIONS STORY STRUCTURE MEDIA INTEGRATION 11 areas that must be addressed before the AW can be considered core essential for newsrooms From: https://www.rjionline.org/stories/the-apple-watch-and-newsrooms-novelty-or-necessity #LatinoTech
  • 26. SMARTPHONES FOR REPORTING *Research topics, sources *Communicate/collab *Camera | video + photo *Audio gathering/edit *Publish to CMS *Produce multimedia *Transmit content *Translation tool *Live streaming *Post social media *Curate web content *Gather/share notes *Mapping *Sensory data #LatinoTech
  • 27. WHY THE WATCH IS LESS ABOUT TODAY, AND MORE ABOUT TOMORROW iPHONE VERSION 1 January 2007 No third party support (App store) Poor camera (2MP) No front facing camera No copy & paste No Office support No Outlook Exchange email Limited memory (8GB) Small screen size (3.5 inches) Limited talk time Limited phone carriers #LatinoTech
  • 28. NY TIMES FLIPBOARD YAHOO NEWS DIGEST WASHINGTON POST The Times has developed a new form of storytelling to help readers catch up in seconds. Through its one-sentence stories, crafted especially for the small screen of Apple Watch, users are able to get the news at a glance across many sections from the Times along with photography and short, bulleted summaries. Flipboard algorithmically chooses the top 10 stories based on the top 10 topics a user follows on Flipboard, and then present these dynamically on the Apple Watch. With speed reading, Yahoo News for Apple Watch flashes one word in a sentence before quickly moving to the next word. It helps me read passages more quickly, and is oddly compelling on the tiny screen. “Big Story, Small Screen” design allows users to quickly browse the day’s big story via a customized format highlighting the top story through bold images and brief text, giving readers a way to catch up on the news in six scrolls. #LatinoTech
  • 30. Dark Sky for iOS $3.99
  • 31. Dark Sky for iOS $3.99
  • 32.
  • 33. WHAT WE ARE DOING @ articles, blogs, workshops ANALYSIS COLLABORATION INNOVATION RJI capstone students competition, playbook, reports
  • 34. Millennial survey of more than 600 college students Majority of wearable tech owners rarely consume news on devices Wearable experiences most interested in: texting, music 97% respondents exposed to Apple Watch advertising, most have never used Source: RJI Fall 2015 capstone student project on wearables/smartwatches Follow upcoming survey releases: RJIonline.org
  • 35. ‘ESSENTIAL TECH’ TEST Can I survive my day without? No smartphone: #LatinoTech
  • 36. A FEW SMALL PREDICTIONS Prices come down, avail goes up: explosive growth Apple Watch 2 late 2016 fall: new features, applications News/media outlets begin to create unique wearable apps Most effective user experiences will be ones integrating with broader media ecosystems
  • 38.
  • 39.