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HOW MULTIPLATFORM STRATEGIES ARE EVOLVING
HI, MY NAME IS




       VICTOR
News
Gathering
News
Gathering




Convergence
News
Gathering




Convergence




  Social
News
Gathering




Convergence




  Social




Technolog
    y
QUESTIONS, COMMENTS &
     ARGUMENTS?


   t - @vhernandezcnn
   e - victor.hernandez@cnn.com
http://www.careercast.com/jobs-rated/10-worst-jobs-2012
Fifth Worst Job - 2012




http://www.careercast.com/jobs-rated/10-worst-jobs-2012
Fifth Worst Job - 2012

- Low pay




http://www.careercast.com/jobs-rated/10-worst-jobs-2012
Fifth Worst Job - 2012

- Low pay
- High stress




http://www.careercast.com/jobs-rated/10-worst-jobs-2012
Fifth Worst Job - 2012

- Low pay
- High stress
- Scare job opportunities




 http://www.careercast.com/jobs-rated/10-worst-jobs-2012
???
BEST JOB EVER
BEST JOB EVER
➡ You’re Always Learning
BEST JOB EVER
➡ You’re Always Learning
➡ Get Paid to Read a Ton
BEST JOB EVER
➡ You’re Always Learning
➡ Get Paid to Read a Ton
➡ Get Paid to Meet Interesting People
BEST JOB EVER
➡ You’re Always Learning
➡ Get Paid to Read a Ton
➡ Get Paid to Meet Interesting People
➡ Front Row to History
BEST JOB EVER
➡ You’re Always Learning
➡ Get Paid to Read a Ton
➡ Get Paid to Meet Interesting People
➡ Front Row to History
➡ Journalists Get Around
BEST JOB EVER
➡ You’re Always Learning
➡ Get Paid to Read a Ton
➡ Get Paid to Meet Interesting People
➡ Front Row to History
➡ Journalists Get Around
➡ Others Call Stress =
BEST JOB EVER
➡ You’re Always Learning
➡ Get Paid to Read a Ton
➡ Get Paid to Meet Interesting People
➡ Front Row to History
➡ Journalists Get Around
➡ Others Call Stress =Excitement
extraordinary times
2012
2012




- Linear
2012




   - Linear

- Process-oriented
2012




        - Linear

    - Process-oriented

- Storytelling = Predictable
so what happened?
Just a tad more complex...
4th
5th



4th
5th
         Richer
      Storytelling

        Audience
      Collaboration
4th
Driven By Consumer Behaviors
Satellite Truck/Flyaway    BGAN      Internet Protocol   Streambox




       Current Bag of DNG Tricks
   iPhone / Android       TVU Kits     Tooway             Skype
THE POWER OF SHARING
VS.
Broadcasting is so last year...
Social Media Executions

                 report




  crowdsource             branding
Tweets are EVERYWHERE.
The keys to using




                for Journalism
Ways Journalists Use Twitter
Ways Journalists Use Twitter

  Trip wire for breaking news.
Ways Journalists Use Twitter

  Trip wire for breaking news.
  Discover new content, fresh angles.
Ways Journalists Use Twitter

  Trip wire for breaking news.
  Discover new content, fresh angles.
  Build, expand news sources.
Ways Journalists Use Twitter

  Trip wire for breaking news.
  Discover new content, fresh angles.
  Build, expand news sources.
   Crowdsource, connect, engage w/
  audiences.
Ways Journalists Use Twitter

  Trip wire for breaking news.
  Discover new content, fresh angles.
  Build, expand news sources.
   Crowdsource, connect, engage w/
  audiences.
  Share content; generate buzz, more leads.
Ways Journalists Use Twitter

  Trip wire for breaking news.
  Discover new content, fresh angles.
  Build, expand news sources.
   Crowdsource, connect, engage w/
  audiences.
  Share content; generate buzz, more leads.
  Build their brand.
Know what you’re
    doing...
Know what you’re
        doing...
Be responsible. Use good judgment.
Know what you’re
        doing...
Be responsible. Use good judgment.
Don’t share opinions or inappropriate comments.
Know what you’re
        doing...
Be responsible. Use good judgment.
Don’t share opinions or inappropriate comments.
Know what is being said is public + forever.
Know what you’re
        doing...
Be responsible. Use good judgment.
Don’t share opinions or inappropriate comments.
Know what is being said is public + forever.
Have a purpose. What is my intent?
Know what you’re
        doing...
Be responsible. Use good judgment.
Don’t share opinions or inappropriate comments.
Know what is being said is public + forever.
Have a purpose. What is my intent?
Review company social media policies.
schools.com/visuals/social-media-news.html
1




http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx   `
13%                                                                                                     1




http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx   `
28
                          13%                                              Languages                                              1




http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx   `
28
                          13%                                              Languages                                          Japan   1




http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx      `
28
                          13%                                              Languages                                          Japan   1



                   Chelsea/
                   Barcelona




http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx      `
28
                          13%                                              Languages                                          Japan   1



                   Chelsea/                                                 5pmET/
                   Barcelona                                               Wednesday




http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx      `
28
                          13%                                              Languages                                          Japan   1



                   Chelsea/                                                 5pmET/
                   Barcelona                                               Wednesday                                          42%




http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx      `
28
                          13%                                              Languages                                          Japan   1



                   Chelsea/                                                 5pmET/
                   Barcelona                                               Wednesday                                          42%




                            95%

http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx      `
28
                          13%                                              Languages                                          Japan   1



                   Chelsea/                                                 5pmET/
                   Barcelona                                               Wednesday                                          42%




                            95%                                           African-Americans/
                                                                                Latinos




http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx      `
28
                          13%                                              Languages                                           Japan       1



                   Chelsea/                                                 5pmET/
                   Barcelona                                               Wednesday                                            42%




                            95%                                           African-Americans/
                                                                                Latinos                                       39 yrs old

http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx        `
Election Day 2008: 1.8M Tweets
2012 = every 8 mins
Yes, there are other tools.
If Facebook were
a country, it
would be the third
most populated in
the world.
If Facebook were
a country, it
would be the third
most populated in
the world.



         Only China & India
         are more populated.
1,000,000,000
100K YEARS.
Amount of time Americans spend on Facebook a month.




                                                      http://www.statista.com/statistics/71861/unique-visitors-on-facebookcom/
100K YEARS.
Amount of time Americans spend on Facebook a month.




     THAT’S ALMOST 50X THE TIME OF THEY SPEND ON TWITTER,
     600X MORE THAN GOOGLE PLUS.


                                                      http://www.statista.com/statistics/71861/unique-visitors-on-facebookcom/
Facebook Timelines
facebook.com/journalists




                     Lavrusik.com
Subscribe
Social Media isn’t going to
    save you from the
 preparation, training and
necessary traditional tasks.

 But like a great pair of
  running shoes, it can
enhance every step of the
         journey.
THE LURE OF THE




 MULTISCREEN
                  VIEWER
45% of US tablet owners
 on device daily while
     watching TV


          Nielsen / Global Trends in Tablet and Smartphone Use while Watching TV/ April 2012
UNDERSTANDING CONSUMER BEHAVIORS
UNDERSTANDING CONSUMER BEHAVIORS
Ex. how much is too much re: video usage?
TV vs. PC vs.
TV vs. PC vs.




3:00       1:30    :30
PLATFORM AGNOSTIC
http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
The developers behind Angry Birds
                            said last August that players were
                            averaging about 200 million
                            minutes per day with the game. If
                            that stat has held steady, it means
                            that the world has played more
                            than 300,000 years of Angry Birds.




http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
The developers behind Angry Birds
                            said last August that players were
                            averaging about 200 million
                            minutes per day with the game. If
                            that stat has held steady, it means
                            that the world has played more
                            than 300,000 years of Angry Birds.

                            In other words, stretched out
                            linearly, our collective time spent
                            flinging digital birds at pigs would
                            predate the existence of modern
                            humans.


http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
How to Keep Up?
How to Keep Up?
➡ Influential websites + blogs
How to Keep Up?
➡ Influential websites + blogs
➡ Pew, Nielsen studies
How to Keep Up?
➡ Influential websites + blogs
➡ Pew, Nielsen studies
➡ Connecting IRL
vhernandezcnn.tumblr.com
vhernandezcnn.tumblr.com

tinyurl.com/newmediainstitute
let’s continue the conversation
about.me/victorhernandez

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Delivering Cross-Platform

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