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Social Media Ninja Training

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Victor Hernandez
Victor Hernandez

Social Media workshop for CJF Fellows, March 2012

TechnologieActualités & Politique
1  sur  110
Becoming a Social Media Ninja
Welcome, CJF Fellows!
Victor Hernandez
journalist
journalist technologist
mobile journalist technologist
mobile journalist technologist convergence
social media mobile journalist technologist convergence
social media mobile gummy journalist worms technologist convergence
social media mobile gummy journalist worms technologist convergence
Know the rules of the road!
Know what you’re doing...
Know what you’re doing... Be responsible. Use good judgment.
Know what you’re doing... Be responsible. Use good judgment. Don’t share opinions or inappropriate comments.
Know what you’re doing... Be responsible. Use good judgment. Don’t share opinions or inappropriate comments. Know what is being said is public + forever.
Know what you’re doing... Be responsible. Use good judgment. Don’t share opinions or inappropriate comments. Know what is being said is public + forever. Have a purpose. What is my intent?
Know what you’re doing... Be responsible. Use good judgment. Don’t share opinions or inappropriate comments. Know what is being said is public + forever. Have a purpose. What is my intent? Review company social media policies.
The keys to using for Journalism
• Newsgathering - breaking news!
• Newsgathering - breaking news! • Knowledge net work
• Newsgathering - breaking news! • Knowledge net work • Engage audiences/crowdsource
• Newsgathering - breaking news! • Knowledge net work • Engage audiences/crowdsource • Share stories/proud moments
2008
training listening stations
pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
13% (U.S) pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
13% (U.S) 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
more read, versed 13% (U.S) 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
more read, versed 13% (U.S) 21 languages 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
more read, versed 13% (U.S) 21 languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
more read, versed 13% (U.S) The few, the loud 21 languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21 languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21 languages 25-34 yrs 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21 languages 25-34 yrs location- enabled 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21 languages 25-34 yrs mobile location- enabled 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
101
What makes a good Tweet?
hashtag hashtag
hashtag @ reply @ reply hashtag
hashtag @ reply @ reply hashtag vanity url
#Hashtags -
#Hashtags - easy way to categorize, search on social web
Tapping into the conversations
Tapping into the conversations
What the Trend?
The Art of the Ret weet
Do Ret weets Equal Endorsements?
Smarter Search Strategy
1. Twitter Search
1. Twitter Search 2. Adv. Twitter Search
1. Twitter Search 2. Adv. Twitter Search 3. Dashboards
1. Twitter Search 2. Adv. Twitter Search 3. Dashboards 4. Archive Search (Topsy)
Dashboards •TweetDeck •Hootsuite •Seesmic •Bottlenose •Spredfast
Importance of Lists
Mobile
Not only about
“Ambient Awareness”
Facebook Timelines
facebook.com/journalists
facebook.com/journalists Lavrusik.com
Subscribe
Let’s Connect! about.me/victorhernandez @vhernandezcnn victor.hernandez@turner.com
questions?
now. who’s ready for some fun?

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Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 

Social Media Ninja Training

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