2. Before we start
We
at
Victorious
Secret
always
try
to
grow
better
through
each
one
of
our
issues.
We
also
love
words,
we
love
writing
and
explaining
in
great
detail
how
and
why
something
twists
and
turns
the
way
it
does.
BUT
we
have
tried
changing
the
game
with
#4
of
Victorious
Secret
Online.
In
this
issue
we
work
mainly
with
images
and
graphs,
colors
and
tables.
This
was
the
goal
we
set
for
ourselves
when
drawing
up
the
‘blueprint’
for
our
magazine,
as
well
as
the
constructive
critisism
we
received
for
our
last
issue.
This
week’s
installemnt
will
deal
with
INNOVATION,
INFORMATION
and
MASS
COLLABORATION
and
we
hope
you
will
find
it
as
interesting
as
our
last
issues.
-‐
The
Team
Managing
Editor
Editor
in
Chief
Jay
Gada
Simon
Ramsden
Executive
Editor
Creative
Director
Shannie
Tu
Flavia
Vintila
Copy
Editor
Fact
Checker
Emma
–Zhuo
Yi
Ivy
Huang
3. 2
1
‘Business
is
going
to
change
more
in
the
next
109
years
than
it
has
in
productivity
applications,
networks
and
electronic
mail
for
the
last
50.
communications,
basic
business
applications.
The
typical
company
has
made
80
percent
of
the
investment
in
the
technology
that
can
give
a
As
I
was
preparing
my
speech
for
our
first
CEO
summit
in
the
spring
of
healthy
flow
of
information
yet
is
typically
getting
only
20%
of
the
1997,
I
was
pondering
how
the
digital
age
will
fundamentally
alter
benefits
that
are
now
possible.
The
gap
between
what
companies
are
business.
I
wanted
to
go
beyond
a
speech
on
dazzling
technology
spending
and
what
they
are
getting
from
the
combination
of
not
advances
and
address
questions
that
business
leaders
wrestle
with
all
understanding
what
is
possible
and
not
seeing
the
potential
when
you
the
time.
How
can
technology
help
you
run
your
business
better?
H ow
use
technology
to
move
the
right
information
quickly
to
everyone
in
will
technology
transform
business?
How
can
technology
help
make
the
company.
you
win
5
or
10
years
from
now?
The
job
that
most
companies
are
doing
with
information
today
would
If
the
1980s
were
about
quality
and
the
1990s
were
about
re-‐ have
been
fine
several
years
ago.
Getting
rich
information
was
engineering,
then
the
2000s
will
be
about
velocity.
About
how
quickly
prohibitively
expensive,
and
the
tools
for
analysing
and
disseminating
the
nature
of
business
will
change.
About
how
quickly
business
itself
it
weren’t
available
in
the
1980s
and
even
the
early
1990s.
But
here
on
will
be
transacted.
About
how
information
access
will
alter
the
lifestyle
the
edge
of
the
21st
century,
the
tools
and
the
connectivity
of
the
of
consumers
and
their
expectations
for
business.
Quality
digital
age
now
give
us
a
way
to
easily
obtain,
and
act
on
information
improvements
and
business
process
improvements
will
occur
faster.
in
new
and
remarkable
ways.
When
the
increase
in
the
velocity
of
business
is
great
enough,
the
very
nature
of
business
changes.
A
manufacturer
or
retailer
responds
to
For
the
first
time,
all
kinds
of
information
–
numbers,
text,
sound,
and
changes
in
sales
in
hours
instead
of
weeks
is
no
longer
at
heart
a
video
–
can
be
put
into
a
digital
form
that
any
computer
can
store,
product
company,
but
a
service
company
that
has
a
product
offering.
process
and
forward.
For
the
first
time,
standard
hardware
combined
with
a
standard
software
platform
has
created
economies
of
scale
that
These
changes
will
occur
because
of
a
disarmingly
simple
idea:
the
make
powerful
computing
solutions
available
inexpensively
to
flow
of
digital
information.
We’ve
been
in
the
Information
Age
for
companies
of
all
sizes.
And
the
‘personal’
in
personal
computer
means
about
30
years,
but
because
most
of
the
information
moving
among
that
individual
knowledge
workers
have
a
powerful
tool
for
analysing
businesses
has
remained
in
paper
form,
the
process
of
buyers
finding
and
using
the
information
delivered
by
these
solutions.
The
sellers
remains
unchanged.
Most
companies
are
using
digital
tools
to
microprocessor
revolution
not
only
is
giving
PCs
an
exponential
rise
in
monitor
their
basic
operation,
to
run
their
production
systems:
to
power,
but
is
on
the
verge
of
creating
a
whole
new
generation
of
generate
customer
invoices;
to
handle
their
accounting;
to
do
their
tax
personal
digital
companions
–that
will
make
the
use
of
digital
work.
But
these
uses
just
automate
old
processes.
information
pervasive.
A
key
to
this
pervasiveness
is
the
improvement
in
Internet
technologies
that
are
giving
us
worldwide
connectivity.
Very
few
companies
are
using
digital
technology
for
new
processes,
that
radically
improve
how
they
function,
that
give
them
the
full
In
the
digital
age
‘connectivity’
takes
on
a
broader
m eaning
than
benefit
of
their
employees
capabilities,
and
that
give
them
the
speed
simply
putting
2
or
m ore
people
in
touch.
The
Internet
creates
a
new
of
response
they
will
need
to
compete
in
the
emerging
high
speed
universal
space
for
information
sharing,
collaboration
and
commerce.
business
world.
Most
companies
don’t
realise
that
the
tools
to
It
provides
a
new
medium
that
takes
the
immediacy
and
spontaneity
accomplish
these
changes
are
now
available
to
everyone.
Though
at
of
technologies
such
as
TV
and
the
phone
and
combines
them
with
the
heart
most
business
problems
are
information
problems,
almost
no
depth
and
breadth
inherent
in
paper
communications.
one
is
using
information
well.
These
emerging
hardware
and
software
communications
standards
Too
many
managers
seem
to
take
the
absence
of
timely
information
as
will
re-‐shape
business
and
consumer
behaviour….
New
consumer
given.
People
have
lived
for
so
long
without
information
at
their
finger
devices
will
emerge
that
handle
almost
ever
kind
of
data,
text,
tips,
that
they
do
not
realise
what
they
are
missing.
One
of
the
goals
in
numbers,
voice,
photos,
videos,
in
digital
form.
I
use
the
phrases
Web
my
speech
to
the
CEOs
was
to
raise
their
expectations.
I
wanted
them
work
style
and
Web
lifestyle
to
emphasise
the
impact
of
employees
to
be
appalled
by
how
little
they
got
in
the
way
of
actionable
and
consumers
in
taking
advantage
of
these
digital
connections
….”
information
from
their
current
IT
investments.
I
wanted
CEOs
to
demand
a
flow
of
information
that
would
give
them
quick,
tangible
Source: Bill Gates, Business @ the speed of Thought:
knowledge
about
what
was
really
happening
with
their
customers.
Succeeding in the Digital Economy (Penguin 1999)
Even
companies
that
have
made
significant
investments
in
formation
technology
are
not
getting
the
results
they
could.
What
is
interesting
is
that
the
gap
is
not
the
result
of
a
lack
of
technology
spending.
In
fact
most
companies
have
invested
in
the
basic
building
blocks:
PCs
for
4.
5.
6.
7. WISDOM
KNOWLEDGE
= experience, values
and context applied to
information
Learning process -
analysis & synthesis
Outcome -
Understanding
INFORMATION
= meaningful, useful data
Learning process - giving form and
functionality
Outcome - Comprehension
DATA
= raw facts
Learning process - accumulating truths
Outcome - Memorization
