A selection of client internet video campaign work executed during the past six months. The majority of our video marketing and advertising campaigns were distributed and promoted on YouTube, targeted video sharing and upload sites, and popular social media destinations like Facebook, MySpace, Linkedin, Mashable and SlideShare.

1. VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
© COPYRIGHT 2009-2010 VIDEASA LLC. ALL RIGHTS RESERVED. NO PARTS OF THIS PRESENTATION MAY BE REPLICATED OR RE-DISTRIBUTED WITHOUT THE PRIOR WRITTEN PERMISSION OF VIDEASA LLC.

2. ENTERTAINING
INFORMATIVE
BRANDED
INTERNET VIDEO

3. ATTRACT GREAT
CUSTOMERS

4. Client: Hain-Celestial Group
Description: A monthly webisode created to
support Yves Veggie Cuisine branded
p ro d u c t s , m e s s a g e s a n d b u s i n e s s
objectives.
Series Title: “Convicted”
Convicted
With Chef Vic

5. HAIN-CELESTIAL GROUP: YVES PLEASE

6. A DIVERSE PORTFOLIO OF EXPERIENCE BRANDED ENTERTAINMENT INFOTAINMENT VIRAL VIDEOS WEBISODES TV COMMERCIALS DOCUMENTARIES TRIAL VIDEOS TESTIMONIALS PRODUCT DEMOS PR VIDEOS
CORPORATE VIDEOS PRODUCT LAUNCHES BRAND AWARENESS CUSTOMER ACQUISITION VIDEO ADS CAMPAIGNS VIDEO CHANNEL DESIGN VIDEO COLLATERAL DESIGN SOCIAL MEDIA
01 02 03 0 4 0 5 06 07 08 09 10 11 12 13 14 15 16 17 18 19 2 0 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM

8. AWARD-WINNING CONTENT
2009 AVA Award: In December 2009,
Project: Internet video series for the Videasa received two Platinum AVA awards
CleanWater Countertop Filtration System. for the production of the internet video,
Description: Concept creation, writing, “CleanWater Kids.” The Platinum Award is
production, distribution and marketing for a the AVA’s highest honor. Videasa was
series of five internet videos. awarded a Platinum Award in the category
of Video and Film and a Platinum Award in
the category of New Media. “CleanWater
Kids” was produced by Videasa for
Cuisinart.
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM

9. AN AWARD-WINNING CREATIVE TEAM
KEY PERSONNEL
Executive Creative Director: Phillip Underhill
Executive Producer and Director: Catherine-Gail Reinhard
Director: Stewart Weinstock
Art Director: Rheanna Abbott
Assistant Editor: Albert Gremse
VIDEO REELS ARE VIEWABLE AT VIDEASA.COM 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

10. OUR APPROACH
VIDEO REELS ARE VIEWABLE AT VIDEASA.COM

11. A BROAD RANGE OF SERVICES
PLANNING CONCEPTING PRODUCTION DISTRIBUTION MARKETING
COMPETITIVE VIDEO AUDIT CONCEPT, CHARACTER & PILOT CREATION PRE-PRODUCTION PLANNING, SCHEDULING TUBEMOGUL PREMIUM SYNDICATION BRANDING - AWARENESS CAMPAIGNS
EVALUATION OF CLIENT PROGRAMS SCRIPT WRITING & STORYBOARDS TALENT CASTING, MANAGEMENT TARGETED, SCALABLE SYNDICATION DEMAND GENERATION - DIRECT RESPONSE
YOUTUBE AUDIENCE RESEARCH SET DESIGN, COSTUMES, HAIR & MAKEUP SET, PROPS, CREW CONTEXTUAL, GEOGRAPHICAL TARGETING VIDEO PPC SEARCH PROGRAMS
TACTICAL RECOMMENDATIONS CHANNEL IDENTITY DEVELOPMENT & DESIGN CINEMATOGRAPHY PREMIUM ANALYTICS PACKAGE SUBSCRIBER DRIVE PROGRAMS
BUDGETING & SCHEDULING PRINT, MULTIMEDIA COLLATERAL DESIGN EFFECTS, SCORING, COLOR & GRADING COMPETITOR VIDEO ANALYTICS BUDGETING & SCHEDULING
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

12. HD VIDEO PRODUCTION
PART HOLLYWOOD STUDIO AND
PART DIGITAL AGENCY, VIDEASA
HOUSES A FULLY-EQUIPPED, 5,000
SQUARE-FOOT HD STUDIO LOCATED
IN MANHATTAN'S TRIBECA DISTRICT.
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

13. 5,000 SF TRIBECA STUDIO
VIDEO REELS ARE VIEWABLE AT VIDEASA.COM 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 2 3 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

15. TALENT & CASTING
FROM CLASSICALLY TRAINED ACTORS TO UP-AND-COMING BROADWAY
STARS, VIDEASA ATTRACTS AND RECRUITS WORLD CLASS TALENT. WE
MAINTAIN RELATIONSHIPS WITH A WIDE VARIETY OF PERFORMERS—
FROM BROADWAY STARS TO YOUTUBE CELEBRITIES.

16. A FLEXIBLE WORKFLOW
DAY 45 DAY 90
Kickoff Concepting Scheduling Writing Casting Set and Costume Production
Video Audit Campaign Planning and Market Reserach
Video Campaign Collateral
Paid Video Advertising Planning
Video Channel Setup and Admin
Widgets, Embeds and Apps Setup
Pre-Distribution Video SEO Post Distribution Video SEO
Video Distribution and Syndication Re-Distribution
Subscriber Acquisition and Engagement
Social Media Outreach
Paid Video Promotions and Advertising
Tracking, Analysis and Reporting of Key Performance Indicators
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM

17. INSIGHT-DRIVEN CONTENT DEVELOPMENT
AWARENESS ENGAGEMENT INTENT TRIAL PURCHASE REPEAT PURCHASE
Trial Offer Instructional Video Series
10 Tips For Great Results
5 Recipes Kids Will Love
The Dieter’s Meal Planner
Heart Health Cooking
VIRAL VIDEO TRIAL VIDEO SUPPORT VIDEO
FUN, ENTERTAINING FUN, INFORMATIVE, COMPARATIVE HELPFUL, INSTRUCTIONAL
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

18. VIEWER PERSONA DEVELOPMENT
Adrian, Health Fanatic Brenda, Dachshund Lover Sheila, First-Time Dog Owner Megan, Vet Assistant
I’m a health nut. The latest addition to our I’ve come to realize that Minnie’s diet is as I have adopted so many cats I’ve lost count. Stoli is a boxer mix that I adopted at work.
family, Teco, is on a healthier diet than most important as any member of my family. Her Then I adopted a small puppy, Major. He’s Because of his diabetes, I must carefully
humans. He’ll definitely outlive me. health is my responsibility. my first dog and I’m in love. monitor his diet and exercise.
Name Adrian Feldstein Name Brenda Holliday Name Sheila McMann Name Megan Rutherford
Age 50 Age 48 Age 50 Age 43
Occupation General Contractor Occupation Dentist Occupation Loan Officer Occupation Veterinarian Assistant, ASPCA
Household Income $114,000 Household Income $163,000 Household Income $145,000 Household Income $76,000
Hometown Virginia Beach, VA Hometown St. Louis, MO Hometown Seattle, WA Hometown Houston, TX
Household Pets 3 dogs, 1 puppy Household Pets 2 dogs, 2 cats Household Pets 4 cats, 1 puppy Household Pets 1 dog
Favorite Pet Website http:/ /www.drsfostersmith.com Favorite Pet Website www.petco.com Favorite Pet Website www.humanesociety.org Favorite Pet Website www.petsmart.com
Pet Brand Loyalty Hills, Kong, Blue Buffalo, Frontline, Pet Brand Loyalty Purina, Hartz, Paws, Frontline, Fancy Feast Pet Brand Loyalty Whiskas, Meow Mix, Pet Smart, Purina Pet Brand Loyalty 800-PETMEDS, Science Diet, Frontline,
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

19. ANTICIPATING USER PATHWAYS AND NEEDS
VIEWER SEGMENTS EXPERIENCE FACTORS DESIRED OUTCOMES
Video Audience Personas Prior Experiences Points of Entry Primary Persuasive Content Secondary Persuasive Content Register & Download Purchase
DIRECT MAIL-URL
MAGAZINE-URL
TEXT SEARCH RESULTS
VIDEO SEARCH RESULTS
THIRD-PARTY PORTAL
BRAND WEBSITE
VIDEO CHANNEL PAGE SEASONAL VIDEO NEWS VIDEO
IN-VIDEO DISPLAY AD INFOTAINMENT VIDEO TV COMMERCIAL ON YOUTUBE
POSITIVE PRESS RELEASES TRIAL VIDEO TRUE BLUE HEROS VIDEO
NEGATIVE OTHER PROMOTIONAL PAGES SUPPORT VIDEO THIRD PARTY VIDEO READ ME BRAND SITE
NEUTRAL INCOMING DOMAINS TESTIMONIAL VIDEO IN-VIDEO ADVERTISEMENT COUPON RETAILER SITE
UNKNOWN EVENT DRIVEN CAMPAIGNS INTERACTIVE VIDEO OTHER OTHER IN PERSON
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 2 3 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

20. REACHING AUDIENCES WHERE THEY SOCIALIZE
YOUR BRAND
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

21. FILE-LEVEL VIDEO SEARCH ENGINE OPTIMIZATION
EXTENDING CONTENT VALUE WITH ANNOTATIONS
The use of annotations
extends far beyond keywords;
proper data planning will
ensure that your video content
lives a long life and generates
value for your organization for
many years to come.
Prior to uploading any video, consult with Annotations contain
your Database team about the proper keywords and strings that
format for adding text annotations (i.e. can be queried by search
metadata) to your video file. engines and databases.
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

22. PREMIUM VIDEO DISTRIBUTION
VIDEASA PREPARES HD CONTENT FOR MULTIPLE DISTRIBUTION PLATFORMS TAREGETED DISTRIBUTION
ONLINE CABLE IPTV MOBILE BROADCAST OTHER
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

23. REACH THE MASSES WITH TARGETED VIDEO ADS
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

24. PREMIUM VIDEO METRICS
VIDEASA IS A PREMIUM PARTNER WITH TUBEMOGUL, THE LEADING PLATFORM FOR THE
SIMULTANEOUS DISTRIBUTION AND SYNDICATION OF ONLINE VIDEO TO MULTIPLE SITES.
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 4 2 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM

25. PORTFOLIO

26. COOL CLIENTS
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 4 2 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM

28. STORYBOARD DEVELOPMENT
MAIN FLAME - CONCEPT VERSION
Client: CA Inc.
Project: Main Flame
Description: Team Disk and Team Tape engage in verbal sparring at the world’s first mainframe smack-talk competition to decide once and for all which
storage solution dominates (Tape or Disk?) The competition really heats up when a new competitor enters the arena and unleashes a torrent of smack-
talk that humbles the two adversaries into submission. Only the mainframe elite can interpret the meanings behind the smack-talk at this popular event.

29. STORYBOARD DEVELOPMENT
Scene One Scene Two Scene Three
The Brakenbury family has just sat down to their Regina retorts, “Is that right, Forest,” she tastes a Magnus corrects her, “Oh don’t worry Mom, those
weekly rotisserie dinner. The sit silently eating their piece of pasta from her plate, “And this noodle boys are doing much more than just her
meal when Forest Brakenbury says to his wife, reminds me of your performance on a Friday homework. Margot has become an extracurricular
“Congratulations Regina, these potatoes are the night.” The children eat their food silently. Regina activity at St. Anthony’s.” Margot retorts, “Oh
hardest yet.” No one flinches. continues, “Margot, after all we spend on your Magnus, you flatter me. But we all know how
Adderal prescription I hope those boys who you outgoing you are - especially when wearing my
sell it to are at least doing your homework.” undergarments to polo practice.”
And so the roast continues around the Brakenbury
dinner table.
ROAST NIGHT
Client: Cuisinart
Project: Rotisserie Viral Video Concept
Description: The Brakenbury family has just
sat down to their weekly rotisserie dinner.
Let the roast begin….

30. MASHABLE
Client: Mashable
Project: Broadcast Design - Animation Sequence
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM

31. MASHABLE
Client: Mashable
Project: Broadcast Design - Animation Sequence
VIDEO REELS ARE VIEWABLE AT VIDEASA.COM 01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 3 0 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

33. VIDEO REELS ARE VIEWABLE AT VIDEASA.COM

34. MAIN FLAME
Client: CA, Inc.
Description: An edgy branded entertainment
webisode targeting senior IT decision
makers at Global Enterprises who may be
unaware of Vtape - its money and time-
saving virtual tape solution for IBM z
mainframe computers.
Series Title: “Main Flame”
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

35. MAIN FLAME
Client: CA, Inc.
Description: An edgy branded entertainment
webisode targeting senior IT decision
makers at Global Enterprises who may be
unaware of Vtape - its money and time-
saving virtual tape solution for IBM z
mainframe computers.
Series Title: “Main Flame”
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

37. WORM
Client: CA Inc.
Project: WORM
Description: An edgy branded entertainment
webisode targeting senior IT decision
makers at Global Enterprises who may be
unaware of Vtape - its money and time-
saving virtual tape solution for IBM z
mainframe computers.
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 3 6 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

39. SKUNK & TANK
Client: Lane Labs
D e s c r i p t i o n : A n o ff b e a t , h u m o ro u s
webisode that follows the politically
incorrect antics of two onsessed online
gamers who are seemingly out of touch
with objects, persons and/or events that
are “BMF” (bricks, mortar or flesh). Then
one day, Skunk stumbles upon his sister’s
bottle of HealthDropz - guaranteed to “get
you jacked.” Life is never the same
thereafter….
Series Title: “Skunk & Tank”
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 3 8 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

41. Client: Aroma Cafe Culture - Lavazza USA
Description: A menage-a-trois turns deadly
for one lover when passions ignite over a
morning cup of latte.
LATTE HEART
Series Title: “Latte Heart”
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 4 0 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

42. COLLATERAL

43. NAMING & IDENTITY
Client: CA Inc.
Project: YouTube Channel Identity
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 4 2 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

44. Client: CA Inc.
Project: YouTube Channel Identity

45. BROADCAST DESIGN
Client: CA Inc.
Project: ExpreswsIt YouTube Channel
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

46. SPECIAL EFFECTS & MOTION
Client: CA Inc.
Project: Main Flame
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 4 5 46 47 48 49 50 51 52 53 5 4 55 VIDEO REELS ARE VIEWABLE AT VIDEASA.COM

48. FIELD MARKETING EVENT
SHOOTING GUIDE

49. ONLINE VIDEO CONTENT PROGRAM
EVENT HANDOUTS

50. CUSTOMER VIDEO PROMOTIONAL PROGRAM
UPLOAD MICROSITE
Client: Lithia
Project: My Videos Rock User Generated
Content Upload Microsite

51. LITHIA FLIPCAM PROMOTIONAL OFFER
VIDEO SHOOTING GUIDE
Client: Lithia
Project: My Videos Rock User Generated
Content Upload Microsite

52. VIDEO MARKETING
TOOLS & WIDGETS
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 2 2 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 52 53 5 4 55

53. CHANNEL DESIGN
01 02 03 0 4 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 3 4 35 36 37 38 39 40 41 42 43 4 4 45 46 47 48 49 50 51 5 2 53 5 4 55

54. VIDEO REELS ARE VIEWABLE AT VIDEASA.COM
104 READE STREET ● LOWER LEVEL ● TRIBECA ● NY ● 10013 ● 212.766.4900