Video Marketing Best Practices 2016 - Jeremy Vest

1. Video Marketing
Best Practices for 2016

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About Jeremy Vest
➔ Owner Vidpow.com
➔ YouTube Certified Company
➔ 500 million views for clients
➔ Vidcon Speaker
➔ Podcast: Tubetalk

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What You will Learn Today:

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Best Practices for the 6 Core
Foundations of Video Marketing:
1. Video Content Strategy
2. Video Discoverability Optimization
3. Video Distribution
4. Community Building
5. Video Advertising
6. Video Conversion / Tracking

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Why Video Marketing?

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● VIDEO WILL REPRESENT 79% OF ALL GLOBAL INTERNET TRAFFIC BY 2018. – Cisco
● VIDEO VIEWS GREW 42% YEAR-OVER-YEAR FROM 2014 to 2015. —Invodo
● VIDEO MAY BE GROWING FAST, BUT VIDEO ON MOBILE IS GROWING EVEN FASTER … 6X FASTER. —Invodo
● MOBILE VIDEO VIEWS INCREASED 150% YEAR-OVER-YEAR FROM 2014 TO 2015, WHILE DESKTOP VIEWS INCREASED
BY 25%. —Invodo
● MOBILE VIDEO TRAFFIC ACCOUNTED FOR 55% OF TOTAL MOBILE DATA TRAFFIC IN 2015. —Cisco
● MOBILE VIDEO BUDGETS WILL INCREASE 11x BETWEEN 2015 & 2020. —Cisco
● 55% OF CONSUMERS WATCH AT LEAST ONE VIDEO PER WEEK ON A MOBILE DEVICE. —Animoto
● Q4 2015 WAS THE FIRST TIME EVER THAT MOBILE VIDEO VIEWS EXCEEDED DESKTOP VIDEO VIEWS. —Invodo
● SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED. —Brightcove
● 61% OF CONSUMERS ARE MORE LIKELY TO WATCH COMPANY-PRODUCED VIDEOS THAT FRIENDS HAVE SHARED. —
Reach Engine

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● 1 IN 4 SHOPPERS SAY THEY HAVE USED YOUTUBE TO SEARCH FOR A VIDEO RELATED TO A PRODUCT THEY ARE
CONSIDERING IN-STORE. —Google
● 82% OF TWITTER USERS WATCH VIDEO CONTENT ON TWITTER. —Twitter
● 100 MILLION HOURS OF VIDEO PER DAY ARE WATCHED ON FACEBOOK. —Facebook
● ADDING VIDEO TO A COMPANY UPDATE ON LINKEDIN INCREASES THE CHANCES OF BEING SHARED BY 75%. —
Smashing Pixels
● 50% OF ADVERTISERS ARE SHIFTING BUDGETS FROM TV TO DIGITAL VIDEO. —AOL
● 52% OF MARKETING PROFESSIONALS WORLDWIDE NAME VIDEO AS THE TYPE OF CONTENT WITH THE BEST ROI. —
Syndacast
● MARKETERS USING VIDEO RECEIVE 41% MORE WEB TRAFFIC FROM SEARCH THAN NON-USERS. —Aberdeen (via
Vidyard)

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● REPLACING AN IMAGE WITH VIDEO ON A LANDING PAGE INCREASES CONVERSIONS BY 12.62%. —Visual Website
Optimizer
● SITES WITH VIDEO ON THE MAJORITY OF PRODUCT PAGES HAD A 68% HIGHER AVERAGE ORDER VALUE THAN SITES
WITH VIDEO ON ONLY A FEW PRODUCT PAGES. —Animoto
● 73% OF B2B MARKETING PROFESSIONALS SAY THAT VIDEO HAS POSITIVELY IMPACTED MARKETING RESULTS. —
ReelSEO

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What’s Trending:
● Mobile Video
● Snapchat
● Facebook
● VR
● 360
● Live

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Let’s not talk about shiney stuff

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Let’s focus on best practices

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Video Content Strategy

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Video Content Strategy
Don’t Suck

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Video Content Strategy
Be 100% Authentic

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Video Content Strategy
Make content people want to see

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Video Content Strategy
Publish the same time, day each week!

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Video Content Strategy
Design videos around the platform

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Video Discoverability Optimization

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Video Discoverability Optimization
YouTube is really the only
game for search right now

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Video Discoverability Optimization
Keyword Research
Titles, Tags, Descriptions,
Thumbnails, Playlists...

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Understand what people are
searching for before you shoot

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vidpow.com/learn-video-marketing
Understand what people are
searching for before you shoot

24. vidpowbam
vidpow.com/learn-video-marketing
Understand what people are
searching for before you shoot

25. vidpowbam
vidpow.com/learn-video-marketing
Understand what people are
searching for before you shoot

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vidpow.com/learn-video-marketing

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We increased Funimation views by
7+ million views a year just with thumbnails

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Thumbnails
Baseline Test 1 Test 2
Test 3 Test 4

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Test Results

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Description
before the show more button

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Video Distribution
100+ sources

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Community Building

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Video Advertising

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Video Conversion / Tracking