1. Fact
File

2. Products
New items come into stores every day
Clothes [ Women ] [ Man ] [ Children ]
Accessories
Home accessories
Cosmetics

3. Product policy

4. Quality of products
 Number of quality tests
 Tested for nickel
 Strict safety requirements for children
clothes
 Tests:
► Washing
► Flammability
► Buttons and details
► Chemicals
► Zips
► Etc.

5. H&M Conscious
Sustainable Organic
Fashion materials
Provide
Recycle fashion for
materials conscious
customers
Choose and
reward Be climate
responsible Be ethical
smart
partners
Use natural Strengthen
3Rs resources
responsibly
communities

6. Vision
 Continue expanding
 Be more ”Environment-friendly”
 Make a good workplace for employees
 To offer people trendy clothes for cheap price

7. Business strategy
 Price-competitiveness
 Very efficient management of
production & logistics
 Effectiveness in market research
 Internet-marketing

8. The world of H&M
41 markets

9. in figures

10. Asia
China
Hong Kong
Japan
Singapore
South Korea

11. Europe
Austria Belgium Croatia Czech
Republic
Finland
Denmark France Germany
Greece Ireland Italy
Hungary
Netherlands
Norway
Luxembourg
Poland
Portugal Russia Slovakia
Romania Slovenia
Spain Switzerland
Turkey United
Sweden Kingdom

12. Middle East & North Africa
[ Bahrain ] [ Egypt ] [ Israel ]
[ Jordan ] [ Kuwait ] [ Lebanon ]
[ Morocco ] [ Oman ] [ Qatar ]
[ Saudi Arabia ]
[ United Arab Emirates ]

13. North America
USA
Canada

15. 87000 employees

16. The collections are
created centrally by
around 100 in-
house designers
together with buyers
and pattern makers.

17. H&M does not own any
factories, but
instead buys its
goods from around
700 independent
suppliers, primarily
in Asia and Europe.

18. H&M has about 16
production offices around
the world, mainly in Asia
and Europe.

19. Finance 2010
Revenue SEK 126.97 billion
Operating income SEK 24.66 billion
Profit SEK 18.68 billion

20. ♥8,611,289 fans on
Facebook
♥565,689 followers on
Twitter

21. Future prospects
Expansion
Opening new stores
[ 10 - 15 % per
year ]
Potential for
expansion into new
markets
Multichannel
operations
Developing new
product areas

22. Obstacles
Raw materials inflation
Competition from cheaper rival
companies and private label

23. Expansion prospects
 Best business locations
 Analysing customers
continuously
 Emphasis on quality
 Environmental developing
 Social media [ Facebook,
Twitter, YouTube etc.]
 Opening new online shops
 Catalogue sales

24. Future plans
 In turn of 2011/2012 H&M is planning to
launch online shop in the USA (the
largest market)
 To open online shops to countries where
they are not opened yet
 H&M is going to strenghthen their
position even more
 Planning to expand in all markets which
are expected to be the largest expansion
markets:
• China
• United Kingdom
• USA

26. Information sources
• http://www.businesswire.com/news/home/2011
0624005485/en/Research-Markets-HM-Hennes-
Mauritz-AB-Retailing
• http://about.hm.com/gb/abouthm/factsabouth
m/ourmarkets__bestlocation.nhtml
• http://www.eyemag.se/core/main.php?&SITEID
=9b139&PROJECTNR=4170&
• http://about.hm.com/gb/press/pressreleases
/corporate/financepressrelease.ahtml?press
releaseid=604535&nodeid=336
• https://www.facebook.com/hm
• http://twitter.com/#!/HM
• http://en.wikipedia.org/wiki/H%26M

27. THANK YOU
Group 5
Nguyen Viet Dung
Ita Petrika
Meeri Martti
Emmi Lemmetty