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O reilly twitter for marketing mike volpe
1. Twitter for Marketing & PR
O’Reilly Twitter Bootcamp - Webinar Preview
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
2. Twitter is a Big Deal
More website visitors than
NY Times or Washington Post.
http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/
4. Twitter for PR
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes
5. Twitter for Marketing
• 10% of our blog traffic
• 3rd biggest single traffic source
• 7% of Twitter visitors convert to leads
• Hundreds of leads for HubSpot
6. Twitter for Business
• Customer service
• Brand building
• PR
• Lead generation
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
7. Assumptions
• You know the basics of Twitter for
personal use
• Interested in using Twitter for
Marketing
8. How to Succeed With Twitter
Track & Build Your
Analyze Network
Engage
With Your
Community
27. What are ReTweets?
RT @username: Original Tweet
OR
Original Tweet Via @username
28. Why Do You Want ReTweets?
• Followers
• Buzz
• Traffic
29. Offer Value to Get ReTweets
• How To’s and Instructional Content
• News, especially breaking news
• Warnings (viruses or scams)
• Freebies and Contests
30. Final Advice from MC Hammer
“Forget the numbers. Just be interesting.”
31. Attend the Twitter Bootcamp for More!
Things not covered today:
• Twitter for customer service
• Twitter and brand building
• Hashtags
• Twitter for events & conferences
• Tweetups
• Using Twitter with blogs, Facebook…