138 tw 14 10

Business Travel
14Oct,2010
www.travelweekly.com.vnwww.travelweekly.com.vn
08-09
34-36
27
Building a Green
tourism environment in Vietnam
IT&CMA and CTW 2010
Delivers Quality Buyers, Travel Managers a
nd a Wider Selection of MICE Sellers
10 Australian Culture and Traditions
to know when travelling to Australia

Business Travel
14Oct,2010
www.travelweekly.com.vnwww.travelweekly.com.vn
08-09
34-36
27
Building a Green
tourism environment in Vietnam
IT&CMA and CTW 2010
Delivers Quality Buyers, Travel Managers a
nd a Wider Selection of MICE Sellers
10 Australian Culture and Traditions
to know when travelling to Australia
Dear Travel Weekly readers!
Welcome to the 38 Issues of Travel Weekly!
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10. Vietnamese service providers win
tourism alliance awards
04. Northern Vietnam Highlands named
UNESCO “Geopark”
VIETNAM NEWS
07. New bus route through Vietnam, Laos
and Thailand
05. Exhibition on “The Many Faces of
Vietnam” opens in Paris, France
12. Vietnam - Thailand launch “1 million
tourists in 2015”
IT&CMA and CTW 2010 De-
livers Quality Buyers, Travel
Managers and a Wider Selection of
MICE Sellers
27
More than 13,000 IT&CMA business appointments for
exhibitors, buyers and corporate travel managers took
place on the 6 and 7 October at Asia’s Only Doublebill
MICE and Corporate Travel Event. Below is more statis-
tics at the IT&CMA and CTW2010.
Building a Green
tourism environment
in Vietnam
FEATURES04
05
06
07
08
09
10
11
12
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18
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Thursday 14.10.2010
Australia, like most countries, has complex and distinc-
tive cultures and traditions. With heavy British influ-
ences and a small population of indigenous people, the
country has developed into a nation of individuality. With
their own brands of music and art, the entertainment
industry has blossomed. Sports mingle with personal
philosophy and new cuisines as Australia takes its place
as a cultural center for the South Pacific.
10 Australian Culture
and Traditions to
know when travelling to Australia
08 - 09
34 - 36
14 - 15. National Tourism Year to be cel-
ebrated nationwide
INTERNATIONAL NEWS
18. Marriott Resorts & Spas awarded
greatest honor of the Awards of
Excellence
As tourism develops, the more tourists are attracted,
the more urgent environmental problems are raised.
Building a “green-clean-beautiful” tourism environment
has become the concern of local authorities, tourism
companies and also local people and tourism staff.
19. China develops MICE industry
20. Accor and IMPACT Exhibition to Open
Novotel Bangkok Impact
21. India promotes new products at the
PATA Mart
23. ASEAN arrivals to Indonesia expected
to rise
24 - 25. STB to host 8,000 at TravelRave
festival
DO YOU KNOW
26. WTM launches UK Exhibitors’ e-Shop
TRAVEL EXPO
28 - 29. PATA Gold Awards 2011 are now
open
32. WTM Global Trends Report 2009 cor-
rectly predicts the future
30 -31. SPORTS TOURISM Tough Legacy
or Golden Jackpot?
33. The Entire ITB Asia On Your Mobile
Phone - Free of Charge

Thursday 14.10.2010 www.travelweekly.com.vn
VIETNAM NEWS
After receiving approval from the
Government, Saigontourist Travel
Service Co is co-ordinating with
the Hong Kong Royal Yacht Club
to organise the fourth international
boat race from Hong Kong to Nha
Trang between October 20 and 27.
Since 2004, the Hong Kong Royal
Yacht Club and Saigontourist have
organised these biennial events.
The 656-nautical mile race in 2008
attracted 13 yachts.
Nghe An province people’s com-
mittee has approved the plan for
construction on Cua Lo PetroViet-
nam Tourism Zone to be sited in
Cua Lo Town. PetroVietnam Nghe
An Construction Joint Stock Co was
the main investor for this project
with the total investment capital of
1.236 trillion VND in an area of 27
hectares. The construction work
was expected to start in Q1 of 2011.
The Director of New7Wonders
Foundation, Jean-Paul de la Fuente
said Ha Long Bay defeated 440
competitors in the vote for the
seven natural wonders of the world,
Ha Long Bay, has been voted in the
list of 28 and likely to win in the list
of new seven wonders. He highly
valued how the Vietnamese people
have voted saying Ha Long Bay has
great chance of winning the com-
petition. Ha Long Bay is still high in
the foundation’s final rankings.
Cua Lo PetroVietnam
Tourism Zone project gets
approval
Ha Long Bay to become
new World Wonder
Go-ahead given to int’l
yacht race
Laos Airlines will open a new air
route connecting its capital city of
Vientiane with HCMC via Pakse
Airport in Champasak province on
19 October. The new service will
operate three flights per week ev-
ery Monday, Wednesday and Friday
from Vientiane and every Tuesday,
Thursday and Saturday from Ho
Chi Minh City, using French 72 seat
ATR72 aircraft. The return fare for
the HCMC-Vientiane route will be
US$501, inclusive of taxes and fees.
Laos Airlines opens route
to HCM City
The Japan Foundation for Cultural Exchanges in Vietnam and the
Vietnam-Japan Human Resources Corporation Centre (VJCC)
will hold a Japanese language festival in Hanoi on October 17.
Participants will have a chance to exchange and express their
linguistic abilities in the Japanese language. Three competitors
will win a trip to Japan in the next two weeks.
First launched in 1997, the annual festival aims to encourage
people to learn the Japanese language, study its culture, and
strengthen friendship, solidarity and mutual understanding be-
tween the governments and peoples of Vietnam and Japan.
In 2009, out of 300 contestants, Nguyen Huu Bao Trung from Ha-
noi’s University of Science and Technology won first prize.
The Dong Van Stone Highlands in the northern province of
Ha Giang have been recognized as a member of UNESCO-
supported Global Geoparks Network (GNN).
The recognition was announced at biennial meeting held
Sunday in Greece’s Lesvos of GGN, which promotes and
preserves geoparks around the world.
A geopark, according to GGN, is a nationally protected area
containing a number of geological heritage sites of particular
importance, rarity or aesthetic appeal.
The latest event has made Dong Van become the first
geopark in Vietnam and the second in the Southeast Asia to
be named GGN member, Tuoi Tre reported.
Since the organization was established in 1998, it has admit-
ted 58 geoparks from 18 countries.
Covering 574.35 square kilometers, Dong Van is home to a
wide variety of geological wonders, according to Vu Cao
Minh, former deputy chief of Vietnam’s Institute of Geology.
Fossils of nearly 1,000 species, including ancient fish, have
been found across the highlands, he said, adding that its var-
ied topography soars in places to heights of 700 meters high.
The highlands’ appeal also comes from the fact that nearly 20
ethnic minority people with different customs are living there,
Minh said.
Northern Vietnam Highlands
named UNESCO “Geopark”
4
Hanoi to host Japanese
language festival

VIETNAM NEWS
While Thang Long - Hanoi is celebrating
its 1000th
anniversary, with Prime Minister
Nguyen Tan Dung announcing that the city
“wants to be friends with every country of
the world and to boost international peace,
friendship, co-operation and development”,
a photo exhibition opens in Paris, France to
promote international dialogue and give the
French audience a taste of Vietnam.
Held in Paris, France, from October 8th to
November 30th
, 2010, the photo exhibition
“The Many Faces of Vietnam” presents 34
pictures taken by French photographer Ce-
dric Pouralle. The pictures, mostly portraits,
were taken during Pouralle’s trips to Viet-
nam, from 2005 to 2010. They feature people
of all ages, ethnic groups, etc., in order to
show the diversity of today’s Vietnam and to
illustrate both its traditions and its modernity.
Cedric Pouralle first discovered Vietnam
upon receiving a postcard showing the
density of Hanoi’s urban traffic. Having been
raised in a multicultural background in the
Paris region and having made friends with
many Asian people when he was studying
fine arts, he decided to take a trip to Viet-
nam. In 2005, he journeyed across Vietnam,
North to South, and fell in love with the coun-
try and its people. He decided to go back to
Vietnam in 2010, staying there three months,
in order to better discover the country and to
take beautiful pictures so as to transmit his
sense of wonder to the French audience.
In 2010, he spent several weeks in Hanoi. He
also visited Lao Cai and Sapa, meeting with
the ethnic minorities. He went to the Halong
Bay, Hue, Hoi An, Mui Ne, the Mekong Delta
and Saigon. He also attended the Elephant
Race Festival in Dak Lak.
He found the Vietnamese to be very kind
and helpful, even though he spoke little
Vietnamese. He was always treated well and
used photography as a language, showing
his pictures to the people he was shooting.
He was also thrilled to see the country’s
economic boom in just five years, with Hanoi
becoming ever more modern, while retain-
ing its distinctive historical character.
The opening party for the photo exhibition
took place on October 8th
, 2010, in Paris, in
the presence of overseas Vietnamese and
international visitors. The exhibition has
raised great interest, with the audience com-
menting on the differences and similarities
between the Vietnamese and the French way
of life.
The exhibition is to be transferred to a larger
venue in 2011, so as to reach a larger audi-
ence.
Cedric Pouralle plans to go back to Vietnam
in the future and will continue to document
his discoveries throughout a country he has
grown to love.
For further information, please contact Me-
lusine Bonneau (co-organizer of the exhibi-
tion in Paris) at melubon@hotmail.fr or visit
website: http://necta.net/
Exhibition on “The Many Faces of Vietnam”
opens in Paris, France
5

7VIETNAM NEWS
O
nly with 1,000-2,000 Baht (equivalent to
VND600,000-1.2 million), Thai or Viet-
namese people can visit each country in
one day and one night, says Surapong
Prasert, CEO of Thailand’s Phakbhum Company.
As planned, the company will invest 300 million
Baht (approximately VND180 billion) to upgrade
Route 12 through Thailand, Laos and Vietnam.
This 200km-long route runs from Nakhon Phanom
province (northeastern Thailand), through Kham
Muon province (Laos) into Quang Binh province
(Vietnam).
Mr. Surapong said that the company’s plan has
been accepted in principle by Laotian and Viet-
namese authorities.
The third friendship bridge across the Mekong
River between Nakhon Phanom province (Thai-
land) and Kham Muon (Laos) is being built at a
cost of 1.8 billion Baht, funded by the Thai Govern-
ment. When completed in 2011, it will shorten the
way from Thailand to Vietnam and reduce travel
fares between the two countries.
Meanwhile, a bus ticket from Thailand, through
Laos to Vietnam will be reduced to 500 Baht
(VND300,000). It currently costs tens of thousands
of Baht.
New bus route
through Vietnam,
Laos and Thailand

9
As tourism develops, the more tourists are attracted, the more urgent environmental
problems are raised. Building a “green-clean-beautiful” tourism environment has
become the concern of local authorities, tourism companies and also local people and
tourism staff.
Polluted environments at tourism destinations are the main challenge for the industry.
Littering at beaches, scenic areas and historical parks is unfortunately common. The
problems in Long Hai beach (Vung Tau province), Do Son beach (Hai Phong) are
very worrying. According to Mr Le Dai Nam, the director of Open Tour Company, the
problem of polluted tourism destinations is spreading in the north. Hygiene standards
and common cleanliness are too often overlooked at restaurants and cafeterias serv-
ing tourists, especially in high season. Mr Vu Quyet Thang, the director of Hoang Viet
Travel JSC said, “I was ashamed but I have to say that I did witness a tourist threw the
shell of a coconut and a plastic bag into the river. If I reminded them, they would not
listen to me and would respond in an arrogant attitude.”
Protecting the tourism environment is the responsibility of the whole community.
Tourism environment is not only hygiene, but also the sightseeing, personality, culture
of communication and service attitude. In other words, the rubbish and pollution at
tourism spots are as bad as aggressively competing for customers or badgering them
for a purchase.
Understanding clearly the important role of protecting tourism spots in the strategy to
develop the industry, Vietnam National Administration of Tourism considers “conserv-
ing and up-keeping culture values and protecting ecological environment” as the
priority goal for developing sustainable tourism. Local authorities and tourism man-
agement bodies in well-developed tourism provinces such as Binh Thuan, Nha Trang,
Da Lat, Da Nang, etc typically organize campaigns to clean the environment, which
attracts the whole community to take part. From the companies, apart from providing
coordinators and guides with awareness of protecting the environment, some com-
panies add special activities to their tours. For example, Saigon Tourist with “Way to
the forest” program, “Each tree for each one”, “Be friendly with the environment and
nature” to raise awareness of protecting tourism environment for tourists.
Therefore, protecting the environment is the responsibility of the whole community.
Each area’s tourism strategy should attract the participation of the whole community;
help them understand the indispensable relationship between protecting tourism
environment and the goals of hunger elimination and poverty reduction in the local
area. Once taking part in tourism activities and benefiting from them, local people
understand that protecting the tourism environment is protecting their lives. That is the
solution to protecting the tourism environment sustainably.
Green tourism environment
in Vietnam
Building
VIETNAM NEWS

VIETNAM NEWS
N
ine tourism and transportation service providers
in Vietnam along with 18 companies in Laos and
Cambodia have won the Tourism Alliance Awards
2010. The prizes were given during the sixth Inter-
national Travel Expo in HCMC.
In the Vietnam category, HCMC, the biggest tourism centre,
was the biggest winner. The city has the Inbound Tour Opera-
tor of the Year- Saigontourist, the Outbound Tour Operator of the
Year – Vietravel, the Business Hotel of the Year - Caravelle Hotel,
the Luxury Hotel of the Year - Park Hyatt, the Budget Hotel of the
Year- Palace Hotel Saigon, and the Restaurant of the Year - Li Bai
(Sheraton Hotel).
Both of the other Vietnamese winners were located in the coastal
city of Nha Trang - Resort of the Year - Six Senses Hideaway Ninh
Van Bay and the Spa of the Year - Evason Ana Mandara.
The national airlines of Vietnam Airlines won the Airline of the
Year award.
According to the organising committee, around 80 service
providers in Laos, Cambodia and Vietnam were nominated for
awards.
Here the list of winners
In Cambodia Category
• Inbound Tour Operator of the Year - Apsara
• Tours Outbound Tour Operator of the Year - First Travel
• Business Hotel of the Year: NagaWorld
• Luxury Hotel of the Year: Sofitel Angkor Phokeethra Golf &
Spa Resort
• Resort of the Year - Borei Angkor Resort & Spa
• Budget Hotel of the Year: Almond Hotel
• Restaurant of the Year - Malis Restaurant
• Spa of the Year - Sokha Hotels, Resorts & Spa
In Lao Category
• Inbound Tour Operator of the Year - Visit Asia Travel
• Outbound Tour Operator of the Year - Visit Asia Travel
• Business Hotel of the Year - Don Chan Palace
• Luxury Hotel of the Year - Lao Plaza
• Hotel Resort of the Year - Champassak Grand
• Restaurant of the Year - Phatoke Laoderm Restaurant
• Spa of the Year - Champassak Grand
• Airline of the Year - Lao Airlines
In Vietnam Category
• Inbound Tour Operator of the Year- Saigon Tourist
• Outbound Tour Operator of the Year – Vietravel
• Business Hotel of the Year - Caravelle Hotel
• Luxury Hotel of the Year - Park Hyatt
• Resort of the Year - Six Senses Hideaway Ninh Van Bay
• Budget Hotel of the Year- Palace Hotel Saigon
• Restaurant of the Year - Li Bai (Sheraton Hotel)
• Spa of the Year - Evason Ana Mandara
• Airline of the Year - Vietnam Airlines
Vietnamese service providers win
tourism alliance awards
10

VIETNAM NEWS 11

VIETNAM NEWS
The Tourism Authority of Thailand (TAT)
and Vietnam National Tourism Adminis-
tration (VNTA) will coordinate to discuss
ways to carry out the program, namely “1
million tourists in 2015”.
This was said by Mr. Sansern Ngaorungsi,
Deputy Governor of TAT for International
Marketing (Asia and South Pacific) in a
conference introducing tourism develop-
ment targets in 2010 of TAT in Ho Chi Minh
City.
The two sides focused on plans to ex-
change information, invite journalists of
Vietnam and Thailand to visit and report
Vietnam’s tourism, and invite travel agents
from the two countries to take part in exhi-
bition fairs.
In 2009; 370,000 Vietnamese travelled to
Thailand and more than 100,000 Thailand
toured Vietnam.
In the first eight months of 2010, 240,000
Vietnamese tourists visited Thailand while
the figure of Thailand to Vietnam was
120,000.
Vietnam was ranked third among ASEAN
tourists visiting Thailand.
Currently, there are more than 80 flights
a week from Hanoi, Ho Chi Minh City by
Vietnam Airlines, Thai Airways, Air Asia,
and Lufthansa to Bangkok.
Tourists from the northeast of Thailand can
travel by cars to Vietnam’s central prov-
ince and vice versa.
12
The number of international visitors to Vietnam in the first August months of this year has risen
sharply. The country has been put in the list of the top Asian countries with strong tourism
performance in the first half of the year by the United Nations World Tourism Organization
(UNWTO).
Vietnam reached the growth rate of more than 30 percent in the low season. The UNWTO has
highly appreciated the quick recovery of Vietnam after the global financial crisis in 2009.
According to the National Statistics Department, the number of international tourists was
383,500 in September, a year-on-year increase of 26 percent.
The total number of foreign visitors in the first months of the year was more than 3.7 million,
up 34 percent from last year.
China and ASEAN countries are in the list of Vietnam’s top ten tourism markets.
The country expects to receive 5 million international travellers in 2010 and 5.5 million in
2011.
In addition, Vietnam National Administration of Tourism (VNAT) and the Tourism Authority of
Thailand (TAT) have recently signed a cooperation agreement targeting at around 1 million
visitors to the two countries from now until 2015 in the HCM City’s International Travel Expo
2010.
Until the July, 240,000 Vietnamese visited Thailand while over 120,000 tourists from Thailand
visited Vietnam.
Vietnam - Thailand launch
“1 million tourists in 2015”
UNWTO attracted by the Vietnam tourism’s
impressively steady growth
UNWTO attracted by the Vietnam tourism’s
impressively steady growth

VIETNAM NEWS14

VIETNAM NEWS 15
The Ministry of Culture, Sports and Tourism has proposed to the Prime Minister
that localities take turns celebrating National Tourism Year from 2012-2017.
Thua Thien-Hue will do in 2012, Hai Phong in 2013, Lam Dong in 2014, Thanh
Hoa in 2015, Kien Giang in 2016 and Lao Cai in 2017.
National Tourism Year is the biggest annual event in Vietnam’s tourism indus-
try and is intended to encourage investment in local infrastructure facilities and
services.
It also helps to train human resources, promote products in foreign markets,
diversify and develop tourism in different parts of the country.
Since 2003, National Tourism Year has been held in Quang Ninh, Dien Bien,
Nghe An, Quang Nam, Can Tho, Thai Nguyen and Hanoi.
Phu Yen is scheduled to host the event in 2011.
National Tourism Year
to be celebrated
nationwide

INTERNATIONAL NEWS
The extension of visa waiver to
the Schengen countries, kick off
in year-end, is expected to boost
MICE arrivals to Taiwan. The
country already offers visa-exempt
stays to 38 countries. Sin Chen,
project leader for MEET Taiwan’s
International Marketing said: “Visa
is currently one of the biggest prob-
lems that we face for MICE.” Aside
from easing entry for foreigners,
Taiwan also expects MICE growth
to be fuelled by the sprucing up of
infrastructure in Taipei.
The Ministry of Tourism led the
tally of awards at PATA Travel Mart
2010, where the Indian contingent
won six awards. The Ministry won
a PATA Grand Award and two PATA
Gold Awards during the PATA
Travel Mart 2010, which concluded
recently in Macau.The award win-
ners: Anand Kumar, Joint Secretary,
Ministry of Tourism, R H Khwaja,
Secretary, Ministry of Tourism, M
Sivasankar, Director, Kerala Tourism
and Dipak Deva, CEO Destination
India and South Asia.
The recently concluded ITM 2010 witnessed the who’s who
of the travel trade gather at the event hosted in New Delhi.
The recently concluded India Travel Mart was a grand affair.
Organised from August 26-28, 2010, the event witnessed
extensive participation from the travel trade fraternity. What
added to the glamour quotient was the presence of Navjot
Singh Sidhu, Member of Parliament and renowned sport
personality, who inaugurated the Mart and also presented
awards during the event. ITM presented awards for excel-
lence in categories like International Tourism Organisation,
Boards, Departments, Hotels, Resorts, Travel Agencies and
Tour Organisers, for contribution to tourism.
Tourism Malaysia bagged the award for the best Internation-
al Outbound Tourism in South Asia.
Dubai Tourism bagged the Best Outbound Tourism Destina-
tion award, and Mauritius Tourism got the award for the Best
International Island Destination award. Tourism Authority of
Thailand won the award for the Best Outbound Destination
Promotion. Meanwhile, Vijay Thakur, President, IATO ac-
cepted the award for the Best Tourism Association.
Bangkok, Hua Hin and Pattaya, honorably received the dis-
tinguished awards of Excellence in the 8th Thailand Tourism
Awards 2010 by Tourism Authority of Thailand (TAT).
Bangkok Marriott Resort & Spa granted the Award of Excellence
for city hotel tourist accommodation with more than 80 rooms:
Bangkok, Pattaya Marriott Resort & Spa granted the Award of
Excellence for same category: Eastern Region, Hua Hin Marriott
Resort & Spa granted the Award of Excellence for resort hotel
with at least 80 rooms: Western Region. In this regards, H.E. Mr.
Chumpol Silapa-archa, Minister of Tourism and Sports gracious-
ly presided over the event.
The Thailand Tourism Awards or The Kinnari Awards is Thai-
land’s ‘Hallmark of Excellence’ – a symbol of assurance in the
finest achievements, outstanding quality and reliability of tour-
ism products and services. It is a part of the tourism accredita-
tion, which guarantees the quality of tourism products that meet
international standards.
The Chiang Mai Convention Centre
is expected to be ready for opera-
tions in January 2012. Construc-
tion is only 22 percent complete,
less than the projected 29 percent
for the first year of the building
plan. The centre is expected to be
completed by November next year
and will be ready for operations the
following January.
The 10th
October was a momentous
day for Curacao, as it became an
autonomous country within the
Kingdom of the Netherlands. Hith-
erto one of the five islands of the
Netherland Antilles, this change in
status indicates more resources &
revenue that will now be available
for tourism development within the
island. This historic change would
bring huge potential for growth in
Curacao’s tourism landscape.
Visa waiver to bolster
MICE
India sweeps 6 awards at
the PTM 2010
Tourism Malaysia wins
Best International
Outbound Tourism award
Chiangmai exhibition &
convention centre targets
early-2012 opening
Curacao: The world’s
newest country
18
Marriott Resorts & Spas awarded greatest
honor of the Awards of Excellence
By TT BuReau
Bangkok Marriott Resorts & Spa

INTERNATIONAL NEWS 19
CHINA is making inroads into the
MICE scene with the establishment
of two new MICE-focused industry com-
mittees designed to make the country
more competitive in the sector.
The International Congress and Conven-
tion Association (ICCA) China Commit-
tee was formed on September 21 while
Beijing’s Dongcheng district, covering the
eastern half of the Chinese capital, inau-
gurated a MICE advisory committee on
August 30. The latter comprises represen-
tatives from Gary Grimmer & Company,
MCI and the Society of Incentive Travel
Executives (SITE) as advisors.
Star China Professional Programme’s
CEO, Liu Ping, said the new MICE bodies
signalled the government’s willingness
to allow the industry to develop on its
own, particularly since it was rare to have
foreign organisations on MICE-focused
committees in China.
Gary Grimmer & Company senior associ-
ate, jane Vong Holmes, said Dongcheng,
which boasts historical attractions as the
Forbidden City and Tiananmen Square,
was naturally strong for incentives but had
yet to break into the convention scene.
“The district wanted a strategy to grow
its overall MICE business. There isn’t a
convention and visitors bureau (CVB) in
China so it decided to set up this steering
committee… which will help the district
come up with its own CVB in the future, if
need,” said Holmes.
Liu, whose company is one of the few
private PCOs in China, however decried
the government’s hold on event bids. She
said many associations in China were
government-linked or partially govern-
ment-funded hence guanxi (interpersonal
relationships and connection) played a
key role in determining bid wins.
“While it’s good to have some government
involvement in managing an event as it
spends to ensure (a successful outcome),
we wish we have more freedom to bid for
association events,” Liu revealed.
Raising the profile of PCOs and DMCs,
which in turn will help build government
confidence in them, is also one of the
main objectives of ICCA’s China Commit-
tee.
Ahmad Hamid Noor, ICCA Asia Pacific’s
regional director, said: The Chinese
government decides which public rela-
tions company (which usually organises
conferences in China) gets to manage an
event. ICCA China Committee wants to
change that and help PCOs and DMCs
win events.”
The committee also intends to focus
on drawing international events to key
and secondary cities in China, raise the
professionalism of Chinese MICE players
and grow its membership ICCA presently
has 24 members in China, just four shy of
Australia, the association’s biggest Asia-
Pacific presence.
“China will catch up very soon as we have
received a lot more new applications
recently,” said Ahmad.
China develops MICE industry
By Karen Yue

INTERNATIONAL NEWS
T
hailand Convention and Exhibition Bureau (TCEB) un-
veiled a new marketing campaign ‘Believe in Thailand,’
a strategic plan to alter event suppliers perspective on
the Southeast Asia country.
The campaign is set to commence in the coming months and will
highlight to perspective event planners the country’s strongest
assets with business opportunities, renewed hospitality and a
variety of tourist attractions, TR Weekly reported.
TCEB said they will also offer organisers seed money, free gala
dinners and funds to underwrite site trips for the organisers.
“The campaign is about communications mixed with first-hand
experience,” TCEB President Akapol Sorasuchart said.
“We want to show business travellers, MICE operators and event
organisers that Thailand is back to normal, back on track and
moving forward.”
Mr Sorasuchart has also promised to work with lesser known
destinations in Thailand following the completion of a White
Paper to promote the country’s north-eastern region.
The country will continue to use the current campaign Thailand
Extra Value until early next year.
20
Accor, the largest international hotel operator in Thailand, has
announced the signing of Novotel Bangkok at the capital’s IM-
PACT Convention & Exhibition Centre.
The newly built hotel is scheduled to open in early 2011 with 380
rooms and suites, Accor announced on Monday 11 October.
Novotel Bangkok will be located within the IMPACT Arena, Exhi-
bition and Convention Centre complex, which has an indoor use-
able space of over 140,000 square metres and has hosted some
of Asia’s largest events, including the Thailand Open tennis, the
Thailand International Motor Expo, and Motor Show.
“Novotels are located at some of the world’s most significant
conference, events and exhibition centres - including London’s
EXCEL and Sydney’s Darling Harbour and Olympic Park pre-
cincts - so we believe the hotel will be ideally positioned to cater
for a wide cross-section of the market that will attend the Impact
Centre,” Accor’s vice president of operations for Thailand, Cam-
bodia and Laos, Oswald Pichler, said.
The 10-storey hotel will feature the latest Novotel guest room
design and include two restaurants, a bar, swimming pool and
fitness centre.
The IMPACT Arena, Exhibition and Convention Centre complex
is a 30-minute drive from downtown Bangkok and an hour from
Suvarnabhumi International Airport.
Accor and IMPACT Exhibition
to Open Novotel Bangkok Impact
TCEB launches “Believe in
Thailand” campaign 2011
Novotel Lotus Bangkok

Addressing the media during the PATA Mart,
Manmohan Sadana, Regional Director at Indian
Tourism Board in Tokyo, said that the visa-
on-arrival, introduced for five countries on an
experimental basis, had shown positive results.
India enjoyed a location advantage. “The Termi-
nal 3 at the New Delhi airport had drawn much
praise from all quarters,” he added.
Elaborating on the product diversity that the
country has to offer, Sadana said that it was
like a Walmart store, offering a wide range
of products to choice from, ranging from the
Himalayas, Bollywood, cuisine, adventure and
shopping.
“The issue of rationalization of taxes had been
taken up and would take some time to be re-
solved. The arrivals from China were showing
a healthy growth, and the numbers had already
shot the figure from South Korea and were ap-
proaching that of Japan,” he informed.
The press conference was also addressed
by Samad, Director at India Tourism Office in
Beijing. He said that awareness on the country
was being spread in many cities in China and
agents have been sent on fam tours from China
to India.
Meanwhile, the India Invitation Dinner Recep-
tion, held at the Grand Hyatt Macau, drew
much praise from delegates, who had a taste of
dishes from many regions of the country. The
Bhangra and Odissi dances were also pre-
sented on the occasion. Secretary R H Khwaja
invited the delegates at Macau to come to India
next year for the PATA Travel Mart 2011. The
finale function of the mart was compeered by
Arjun Sharma, who took the guests on a virtual
mini cultural and culinary tour of the country.
India promotes
new products at the
PATA Mart

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www.littleorienttravel.com

INTERNATIONAL NEWS
ASEAN’s arrivals to Indonesia are expected to
increase between 30 per cent and 36 per cent
by 2015, according to Hong Kong-based Politi-
cal & Economic Risk Consultant Robert Broad-
foot.
Indonesia received 2.8 million ASEAN arrivals
in 2009.
He added that Indonesia must invest in physical
and human infrastructure to attract travellers.
“You also need to think out of the box, such as
exploring the land link to Singapore, for exam-
ple,” Broadfoot said.
Marintur Indonesia executive director Ismail Ali
said: “I think the projection is viable, with the
growing economy in the region and the grow-
ing new generation of travellers. Young ASEAN
travellers who used to be accompanied by their
parents now do it on their own. If you look at the
pattern of European travellers, they have about
three short intra-Europe trips per year as well as
one long-haul trip.
“I also agree about the need to improve infra-
structure, including developing land connec-
tions, border crossing and probably an intra-
ASEAN card, so travellers don’t need passports
to travel within the region.”
ASEAN arrivals
to Indonesia
expected to rise
By Mimi Hudoyo
23

INTERNATIONAL NEWS24
T
he Singapore Tourism
Board (STB) will host
about 8,000 local and
international leaders from
the tourism industry to exchange
and network in the inaugural Trav-
elRave festival.
The festival will include a series of
conferences, talks, and network-
ing sessions from 18-28 October,
AsiaOne reported.
The six different events held
during the festival are expected
to increase the participation of
industry players by an estimated
15 per cent.
It will also bring to Singapore
travel-related events which were
previously held in other parts of
the world, including Aviation Out-
look Asia 2009 which was last year
held in Beijing.
“By bringing all these events
together in a very condensed and
compact schedule, it will give
them (industry players) the benefit
of coming to Singapore, staying
for a week or two and being able
to attend more than one event,”
STB’s assistant chief executive of
Business Travel & MICE Group,
Melissa Ow, said.
Among the festival highlights is the
World Savers Congress to be held
on 19 and 20 October, at which
Hollywood actress Mira Sorvino
will share her views on sustainable
travel.
Meetings, conventions, exhibitions
and business travel account for
about 30 per cent of the total num-
ber of visitor arrivals to Singapore
annually.
STB to host 8,000
at TravelRave festival

TRAVEL EXPO
WTM launches UK Exhibitors’ e-Shop
T
he World Travel Market has
teamed up with VisitBritain,
the national tourism agency, to
launch an online shop to help delegates
selling UK based WTM exhibitors’
products to the WTM participants.
The online shop – www.wtmlondon.
com/uk shop - includes numerous travel
services, exhibiting tourist attractions.
For example, World Travel Market del-
egates can purchase London Transport
Oyster cards, airport transfers and train
tickets from London’s four main air-
ports – Heathrow, Gatwick, Stansted
and Luton.
Furthermore, delegates can purchase
tickets to dozens of exhibiting tourist at-
tractions, sports stadiums and sightsee-
ing tours. Exhibiting attractions include
some of London’s most famous historic
buildings such as: Hampton Court Pal-
ace, Tower of London, Kensington Pal-
ace and St Paul’s Cathedral. The UK’s
leading sports stadiums are also selling
their tours including the spiritual homes
of rugby (Twickenham), tennis (Wim-
bledon), and football (Wembley). Lead-
ing football clubs, Manchester United
(Old Trafford) and Chelsea (Stamford
Bridge) are also available.
Sightseeing excursions that can be pur-
chased include tours of London, Cardiff,
Edinburgh and Glasgow. Lucie Win-
ter, Regional Account Manager, World
Travel Market, UK & Ireland, said, “The
World Travel Market UK e-shop is a
great initiative for all WTM participants
as it allows them to purchase and ex-
perience London and the UK’s leading
tourism attractions.”
“The e-shop offers a convenient outlet
for UK exhibitors to promote
their products to visitors who are look-
ing to add a leisure aspect to their World
Travel Market business trip.”
David Childs Clarke, Partnerships Man-
ager for VisitBritain eCommerce said,
“We are delighted to team up with the
World Travel Market to provide a be-
spoke e-shop, offering UK exhibitors’
products and services to the WTM par-
ticipants as well as making it easy for
visitors to preplan their travel to WTM.
It’s great to be able to extend the invita-
tion for participants to let the shop help
them make the most of their time here
so that they can experience more of
what London and Britain has to offer”
26

TRAVEL EXPO
IT&CMA and CTW 2010 Delivers
Quality Buyers, Travel Managers and a Wider
Selection of MICE Sellers
M
ore than 13,000 IT&CMA business appointments
for exhibitors, buyers and corporate travel man-
agers took place on the 6 and 7 October at Asia’s
Only Doublebill MICE and Corporate Travel Event.
50% of buyers and corporate travel managers are new to
the show this year. New buyer and corporate travel man-
ager markets include Egypt, Finland, Japan, Luxembourg,
Mexico, Portugal, Slovenia, Sri Lanka and Ukraine.
The event witnessed an increase of 20% booth take up.
Country and city pavilions such as Singapore, Korea, Seoul,
Brunei and Indonesia boasted increased exhibitor partici-
pation. Thailand clusters occupied a total of 399sqm – the
largest in this year’s show. Thai MICE cities that also have
a larger presence at this year’s event include Chiang Mai
and Pattaya.
Media delegate Mr Joachim Fischer, Editor-in-Chief of
Tourism Insider, Germany, commented, “Sentiment on the
exhibition floor is more positive than last year, with greater
opportunities for sealing business deals. The quantity and
profile of potential buyers is one of the show’s strengths.”
Ms Ma. Nedalin L. Miranda, Senior Convention Services Of-
ficer of the Philippines Department of Tourism, mirrors this
observation, “The majority of buyers that we met look like
potential clients.”
Repeat buyer Mr Vineet Gopal, Director of Engee Holidays,
India, remarked “Like always, the choice of exhibitors is
very good and offers excellent opportunity for networking
and to do serious business.”
Corporate travel managers like Mr Michael Beck, Global
Travel Management of Bosch Germany enjoys the duo-na-
ture of the programme that balances objectives of educa-
tion as well as procurement at the exhibition. “Conference
topics this year are relevant and beneficial. On the sourcing
end, there are a lot of hotel varieties to choose from. It would
be nice to see more Airline companies next year.” Mr Beck
and his team of 9 from across Asia-Pacific are returning to
the show for a second time this year.
The last day of the event also features two awards presenta-
tion.
The 9th Sticky Awards recognises participants who have
made the strongest impression during the event. Among
the 13 Awards presented, categories include the Stickiest
Function, the Stickiest Promotion, the Stickiest Buyer, the
Stickiest National Pavilion (Bronze, Silver and Gold) and the
Stickiest Green Booth. All awards presented at the Sticky
Awards Lunch on 7 October.
Partner event, The 21st TTG Travel Awards held later on 7
October evening in conjunction with IT&CMA and CTW
2010. The event honours the best travel and tourism organi-
sations in the Asia-Pacific.
27

TRAVEL EXPO
PATA Gold Awards 2011 are now open
I
ndustry stakeholders who have made outstanding contributions to
responsibly develop and successfully promote travel-and-tourism
in the Asia Pacific region can now submit entries to the 2011 Pa-
cific Asia Travel Association (PATA) Gold Awards programme. The pro-
gramme will be part of PATA’s 60th Anniversary Celebration and Confer-
ence, Bejing, China, April 9-12, 2011.
PATA Gold Awards 2011 are open for submission until October 31, 2010.
Judged by panels of experts, the Gold Awards recognise exceptional
achievement in six broad categories:
1) Marketing campaign (six Gold Awards and one Grand Award)
2) Environment (three Gold Awards and one Grand Award)
3) Heritage and Culture (two Gold Awards and one Grand Award)
4) Education and Training (one Gold Award and one Grand
Award)
5) Marketing Media (nine Gold Awards)
6) Travel Journalism (four Gold Awards)
In total, PATA will present up to 25 PATA Gold Awards and four elite PATA
Grand Awards at a special luncheon on April 11, during PATA’s 60th An-
niversary Celebration and Conference, Beijing, China.
The highlights of the winning entries will be on display at the conference
for delegates to enjoy, and award recipients will be featured in the ‘win-
ners’ showcase’ souvenir booklet.
PATA Gold Award winners attract invaluable media coverage via PATA
press releases and will be entitled to leverage the prestigious PATA
Gold Awards 2011 logo on their websites and collaterals.
Sponsored by the Macau Government Tourist Office (MGTO) for the
past 16-years, the PATA Gold Awards set industry standards for excel-
lence and innovation.
Said Joao Manuel Costa Antunes, director, MGTO: “The 2011 PATA Gold
Awards are now open for entries. We strongly encourage our industry
stakeholders to take this opportunity to present their outstanding work.”
Below are the list winners of PATA Gold Awards 2010
5. Ecotourism Project
ABS-CBN Foundation-Bantay Kalikasan
Iwahig River Community- Based Ecotourism Project, Philippines
6. Corporate Environmental Programme
Promote Ecology and Conservation on Lantau
Ngong Ping 360 Limited, Hong Kong SAR
7. Environmental Education Programme
Qantas Award for Excellence in Sustainable Tourism
Qantas Airways Ltd, Australia
8. Heritage
The Launch of Sofitel Legend Metropole Hanoi
Sofitel Luxury Hotels Asia Pacific, Thailand
9. Culture
Baan Mae Kampong
Tourism Authority of Thailand
10. Education and Training
Child Protection Workshop
Kuoni Destination Management, India
11. Marketing Media - Consumer Travel Brochure
Revamping Consumer Travel Brochures of Sri Lanka Tourism
Sri Lanka Tourism Promotion Bureau, Sri Lanka
12. Marketing Media - Travel Advertisement Broadcast Media
Thailand Talks to the World
Tourism Authority of Thailand
13. Marketing Media - Travel Advertisement Print Media
Mahatma Gandhi Creative
Ministry of Tourism, Government of India
14. Marketing Media - Travel Poster
LIVE LOVE Campaign Poster and Quick Screen Series
Hong Kong Tourism Board
15. Marketing Media - Promotional Travel Video
A Trip to the Heart-Warming Country of Korea
Korea Tourism Organization
16. Marketing Media - Public Relations Campaign
How to Launch a Large Hotel in a Challenged Market and New Brand
ibis
Accor Asia Pacific and ibis Singapore on Bencoolen
17. Marketing Media - Web site
www.keralatourism.org: The Best Tourism Website in India
Kerala Tourism, India
18. Travel Journalism – Destination Article
Feasts of Hong Kong
Christian Kerber
Travel +Leisure Magazine, September 2009, USA
19. Travel Journalism - Travel Photograph
Whale Shark, Ningaloo Reef
©Rolex Awards/Jürgen Freund
Qatar Airways In-Flight magazine Oryx, December 2009
Agency Fish, United Kingdom
20. Travel Journalism - Travel Guidebook
Kayak Philippines
Primer Group of Companies and Philippines Department of Tourism
1. Marketing - Primary Government Destination
Eco Tourism Marketing Campaign
Ministry of Tourism, Government of India
2. Marketing - Secondary Government Destination
Hong Kong Food and Wine Year Destination Campaign
Hong Kong Tourism Board
3. Marketing - Hospitality
Outrigger Laguna Phuket Resort and Villas Opening Campaign
Outrigger Hotels and Resorts, Asia
4. Marketing - Industry
Let your Mind Travel
Kuoni Travel India, India
28

TRAVEL EXPO

TRAVEL EXPO
SPORTS TOURISM
Tough Legacy or Golden Jackpot?
S
ports tourism - one of the industry’s fastest growing sectors - can be an absolute minefield, Fiona Jeffery, Chairman of World Travel
Market – the premier global event for the travel industry - claimed this week.
Although the industry is starting to discuss sports tourism more than ever before, she said that the difficult and sometimes controversial
questions about sports tourism are simply not being addressed.
“Undoubtedly sports tourism is a tough legacy for everyone”, she said.
“But the myth is that those who successfully bid for a major sporting event automatically win the golden jackpot. It can be an absolute mine-
field.
“The rewards are indeed extremely high, but so are the risks.
“This has been clearly illustrated by the problems surrounding the Commonwealth Games in India.”
Jeffery said that World Travel Market, among the first to raise the profile of sports tourism within the global industry, is setting out to dispel many
of the commonly held views about the sector at an important keynote debate on the opening day, Monday 8 November at ExCeL, London.
A high-level panel of experienced sports tourism experts will examine the dangers that can often cause more harm than good.
Speakers include: Marthinus van Schalkwyk, South Africa Minister of Tourism; Taleb Rifai, Secretary General UNWTO; Marc Bennett, Head of
Sports Division, TUI; Chris Foy, Head of 2012 Games Unit, Visit Britain; Tom Jenkins, Executive Director, European Tour Operators Association
(ETOA) and Richard Shipway, Lecturer in sports tourism at Bournemouth University.
The session will be moderated by former British middle distance runner and the man who turned around the finances of UK Athletics David
Moorecroft.
“Lessons have been learned from major international sporting events such as the 1976 Olympic Games in Montreal, a financial disaster when
the city faced debts for many years afterwards”, said Jeffery.
30

TRAVEL EXPO
“The costs of staging an international sporting event can be prohibitive; venues are often not properly utilized afterwards and sometimes fall
into disrepair.
“Unless a destination/region has a long term business plan, integrating the sporting event into its strategic vision over 20 or even 30 years,
as well as ensuring that the opportunities pre and post a sporting event are fulfilled and measured exhaustively, they are unlikely to reap the
considerable benefits.
“There is also little understanding that not only is this an opportunity for host cities, but also for other towns and cities throughout that country
to dovetail other tourism events, competitions, sports, festivals and promotions to maximise the surge of incoming visitors.”
Jeffery said that there are other issues too which are equally troubling.
“Ticket pricing, the expensive acquisition of corporate hospitality that can exclude the public and overseas visitors, merchandising and, of
course, security are just some of the issues which need greater discussion and transparency.”
The free debate is aimed at agents/operators/hotels/venues involved in sports tourism; those who are thinking of trying to get involved in this
lucrative sector; potential host cities; national tourist boards; and towns/cities in countries that have already won bids to stage major interna-
tional events.
Sports Tourism:’ It’s a Tough Game – but Some Win’ is at World Travel Market on Monday 8 November, 15.00-16.30 hrs, Platinum Suite 4, ExCeL
London.
The conference supports World Travel Market’s first-ever Sports Pavilion which has some of the world’s most iconic stadia exhibiting including
Wembley, Lord’s (Cricket), Wimbledon (Tennis) and Twickenham (Rugby). English Premier League teams exhibiting including Manchester
United, Liverpool, Arsenal and Chelsea.

TRAVEL EXPO
WTM Global Trends Report 2009
correctly predicts the future
The WTM Global Trends Report, in association with Euromonitor International, has a history of being on the money when it comes to the
latest trends to impact the travel and tourism industry.
The launch of the 2010 WTM Global Trends Report, taking place on Monday November 8 at World Travel Market, will be no exception when
the key trends to hit the sector will be shared with the international media.
Here are a collection of correctly predicted trends from the 2009 Global Trends Report.
The ‘Obama Effect’ and African tourism
The 2009 Global Trends Report once again proved its track
record when it highlighted the ‘Obama Effect’ and its impact
on African tourism as a key trend to watch.
The study anticipated a surge in interest in ‘roots tourism’
or visits from Africans living abroad following the election
Barack Obama, the first US president with African heritage.
Experts widely believe the ‘Obama Effect’ has helped drive
interest in the region and international tourist increased 5%
in 2009 bucking the downward trend in most other destina-
tions.
The 2010 FIFA World Cup, hosted by South Africa, also
helped spark interest and figures released in July by the
Home Affairs Department showed foreign tourist arrivals up
about 25% to 1.02 million from June 1 to July 1 compared with
the same month last year.
Pop-up Hotels
The 2009 WTM Global Trends Report also tipped Pop-up
Hotels as a key trend and this was borne out in events such
as the ‘Only In London’ event in March when the world’s
smallest pop-up hotel was set up in key tourism landmarks
across London.
Female-only accommodation
Female-only accommodation was also highlighted in the
2009 WTM Global Trends Report and London’s Dukes Hotel
launched its Duchess Rooms targeting female business and
leisure guests to capitalise on this trend.
Latin America travel
Economic growth and increasing disposable income in
Latin America has sparked demand for long-haul travel for
tourists in the region, a trend highlighted in the 2008 report.
In June this year, Qatar Airways began daily flights to Brazil
and Argentina tapping into this trend.
Pet Travel
A growing demand for pet facilities from airlines and des-
tinations was another trend identified in the 2007 Global
Trends Report. Since then Lufthansa has opened a luxury
lounge for pets at Frankfurt Airport. In addition, Walt Disney
World, Florida, is now offering Best Friends Pet Care, a full-
service pet resort accommodating up to 300 pets and includ-
ing a grooming salon.
The results of the 2010 WTM Global Trends Report will be
launched by BBC presenter Fiona Foster to members of the
press at World Travel Market, the premier global event for
the travel industry, on Monday 8 November in Platinum Suite
4 at 1pm.
World Travel Market Chairman Fiona Jeffery said: “The
launch of the 2010 World Travel Trends Report will provide
the latest insight into the big trends for the year to come mak-
ing it a must-attend event for the travel and tourism media.”
32

TRAVEL EXPO
The Entire ITB Asia On Your
Mobile Phone – Free of Charge
Visitors to this year’s ITB Asia can download a free guide to the show
on their mobile phones. After the big success at last year’s ITB Asia,
the ITB Asia Mobile Guide again offers the entire show at one’s fin-
gertips, including a list of exhibitors, a floor plan and information on
press conferences and sightseeing in Singapore. The ITB Asia Mo-
bile Guide, provided by GIATA & TOURIAS, will make it easy for ITB
Asia visitors to find their way around the Suntec Singapore Interna-
tional Convention and Exhibition Centre. The ITB Asia Mobile Guide
also contains the programme of WIT-Web In Travel 2010, the Associa-
tions Day programme as well as a list of ITB Asia events, presenta-
tions and receptions.
New: This year, every exhibitor entry will have a direct link to the
Virtual Market Place. So detailed information about every exhibitor is
always at your fingertips.
At the end of each show day, the ITB Asia Mobile Guide can be used
to find the best way around town offering ideas on where to enjoy
Singapore’s nightlife. Restaurants and bars can be accessed along
with tourist information, plus details about key attractions in the city.
This clever system can be easily downloaded onto many commonly
available mobile phones at www.itb-asia.com/mobile.
The ITB Asia Mobile Guide will also be available as an internet based
version to display additional features such as detailed hall plans,
shortly before the show commences on 20 October 2010 at www.it-
basia.mobi.
The technology is based on a system used by TOURIAS tips&deals,
a travel guide for mobile phones. The system was developed by the
Germany-based provider of tourism services Campagnon Media,
and GIATA, a leading content provider for the tourism sector.
About ITB Asia 2010
ITB Asia will take place at the Suntec Singapore Exhibition & Con-
vention Centre, 20-22 October, 2010. It is organised by Messe Berlin
(Singapore) Pte Ltd and supported by the Singapore Exhibition &
Convention Bureau. The event will feature hundreds of exhibiting
companies from the Asia-Pacific region, Europe, the Americas, Af-
rica and the Middle East, covering not only the leisure market, but
also corporate and MICE travel. ITB Asia 2010 will include exhibition
pavilions and tabletop presence for small and medium-sized enter-
prises (SMEs) providing travel services. Exhibitors from every sec-
tor of the industry, including destinations, airlines and airports, hotels
and resorts, theme parks and attractions, inbound tour operators, in-
bound DMCs, cruise lines, spas, venues, other meeting facilities and
travel technology companies are all expected to attend. At no extra
charge, ITB Asia attendees can join the Web In Travel Ideas Lab and
Clinics 21-22 October. Further information: www.itbasia.com
About Suntec Singapore
Suntec Singapore is a world-class venue located at the heart of Asia’s
most integrated meetings, conventions and exhibitions hub. With
100,000sqm of versatile floor space over six levels, this awardwinning
facility can cater to events from 10 to 20,000 persons. In addition, Sun-
tec Singapore - Asia’s Convention City offers direct access to 5,200
hotel rooms, 1,000 retail outlets, 300 restaurants, 6 museums and the
region’s newest centre for the performing arts, Esplanade - Theatres
on the Bay. While only 20 minutes from Changi International Airport,
Suntec Singapore is conveniently located adjacent to the Central
Business District and just minutes from the city’s entertainment and
cultural attractions.

Australia, like most countries, has complex and distinctive cultures
and traditions. With heavy British influences and a small population
of indigenous people, the country has developed into a nation of in-
dividuality. With their own brands of music and art, the entertainment
industry has blossomed. Sports mingle with personal philosophy and
new cuisines as Australia takes its place as a cultural center for the
South Pacific.
To much of the outside world, Australia is best known for its rough life
in the outback and grilled meat---the barbecue is famously called the
“barbie.” However, most Australians live in cities, and the cuisine of to-
day is much more than shrimp, kangaroo and lamb on the barbecue.
DO YOU KNOW34
Australian Culture and Traditions to know
when travelling to Australia (part 1)

DO YOU KNOW
History
An indigenous population inhabited Australia for at least 42,000 years
before European settlers came to the continent. An estimated popu-
lation of 350,000 Aborigines was nearly decimated by disease and
forced resettlement. Today, they make up less than 3 percent of the
nation’s population.
Europeans established the first settlement of Port Jackson on January
26, 1788, bringing with them the values of English common law. For
the first 50 years, Australia was considered to be a penal colony by
the British. Due to the high volume of petty crimes in England, the
correctional facilities were overburdened. Hence, they sent thou-
sands of convicts to the continent to live and work. These convicts
established the backbone of Australian society and gave the colony
its distinctive Anglo-Celtic features.
Features
The unique environment of the country led to Australia’s brand of
individuality. It combined the rougher edges of British society with
the survival skills of the native population. Its major cities have be-
come melting pots of culture, and the sheer distance between each
urban center has created a nationwide identity of independence.
The imagery of the outback has given the nation its distinctive brand
of ruggedness. The tough terrain and extensive ecology has come to
represent Australia’s cultural heritage.
Significance
Aborigines were known for their extensive cave drawings and mu-
sic, which remain an important element in the population. A wooden
instrument called the didgeridoo is the most famous musical piece,
making a droning noise that has been picked up by many modern
performers.
Classical music and opera are very popular, as evidenced by the
Sydney Opera House. Australia’s popular music traditions are heav-
ily influenced by American rock. Bands like AC/DC, Men-at-Work
and INXS have had international success.
The film industry has expanded in recent years, with films such as
“The Matrix” and “Star Wars” filmed in Melbourne and Sydney.
35

DO YOU KNOW
Considerations
Australians are known for their underdog mentality, readily
seen in their sports. Rugby is one of the most popular, with their
national team, the Wallabies, a favorite of the country. They also
enjoy cricket and football. Traditionally, the final game of any
competition is called the Grand Final and resembles the hyste-
ria of any championship game around the world.
The Australian dream of homeownership has sparked the rise
in suburban development and the idea of the “fair go,” or abil-
ity for everyone to have a chance to build a life. In addition,
there is a certain united identity to the country, recognized in
the statement of “mateship,” the idea of equality and friendship
with their fellow citizens.
Misconceptions
Although it is true that Australians beer, the beverage of choice
for most of the population is wine. The country has developed
a reputation around the world as being one of the burgeon-
ing centers for culinary creations. Australia’s unusual spices
and foods make for creative recipes and cuisines. There is the
obvious English tradition of meat pies and pudding; however,
Asian cuisine has recently made inroads with the culinary pro-
fessionals. The result is a changing atmosphere of food that is
slowly being exported to the world.
36

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