ViewMarket was founded in summer 2013 as a startup to monetize high-quality video content through niche channels. They have developed a proprietary monetization platform called ViewMarket.com to connect content creators with brands/advertisers, and ViewMarket.tv, an umbrella platform housing niche video channels. Their strategy is to sign creators to ViewMarket.com, license content for ViewMarket.tv, and drive traffic/monetization to niche channels.
2. OUR HISTORY
ViewMarket, formerly Haul Company is a startup founded in
summer of 2013. Our objective is to monetize high quality
video content through our passionately niche community of
channels.
OUR ACHIEVEMENT
We have developed a propriety monetization platform for
content creators ready to launch in Fall of 2014.
ABOUT US
3. THE PROBLEMS
MONETIZATION
Of the thousands of creators producing
thousands of hours of video content
each day, very few generate revenue on
their own.
CONNECTION DISTRIBUTION
Networks and broadcasters are craving
more content for distribution, as they
can't create and distribute enough for
their digital properties.
Advertisers and brands want to be IN
and AROUND video content. Through
pre-roll advertising as well as product
placement.
4. OUR SOLUTIONS
VIEWMARKET.COM
A Match.com for content creators and brands. Brands and
advertisers can search through this directory of creators to
find the ones that best fit their target audience needs. Top
creators are also invited to participate in our syndication
deals here.
VIEWMARKET.TV
The umbrella monetization platform that houses passionately
niche channels such as advanced fitness, crafts, luxury gifts,
watches, toys, etc.
5. VIEWMARKET.COM
CREATOR
On Viewmarket.com, content creators are empowered to work directly with brands and advertisers
prior to creating their content. Then they distribute it through their own channels as well as ours.
6. Banner
CPA
CPC
Ads
VIEWMARKET.TV
Pre-roll
Ad Server
Monetizable
Video
Partners
Niche
Passionate
Content
Sites
E-Commerce
On Viewmarket.tv we offer high quality video content through a variety of niche channels, all sourced
from our own Viewmarket.com as well as other video and content partners. Each channel is robustly
monetizable, through its passion-driven content and audience, its own pre-roll ad server, banner, CPC,
CPA ads and e-commerce features.
7. IMMEDIATE STRATEGY
Sign Content Creators to Viewmarket.com
License content for Viewmarket.TV through Viewmarket.com
Drive traffic and monetize niche channels on Viewmarket.TV
9. Alexander Muse Robert Bennett
When you've spent 20+
award-winning years in the
media and publishing
business, you know what
the audience wants. Robert,
our CEO, is no exception.
Molly Cain
Molly, former executive and
creator herself, brings an
extensive communications
background and years of
content management and
editorial strategy with it.
Peter Dirlis
After years in the media
management business,
Peter is flawless with talent.
If it’s about bookings, new
deals or creator relations,
Peter is on it.
OUR TEAM
Founder of ShopSavvy, the
world's largest shopping
app, he has extensive e-commerce
design and
development experience.
10. Dave McClure
Founder and head of 500
Startups
Christine Tsai
Co-founder of 500 startups,
co-founder of YouTube.
Will Bunker
Co-founder of Match.com
Venture Spur
Accelerator program run by
David Matthews, Trailblazer
Capital.
OUR INVESTORS
11. TIMELINE
VIEWMARKET.COM and VIEWMARKET.TV
IDEAS DESIGN REVISION TESTING
Formed
Summer 2013
Launch Ready
Fall 2014
VentureSpur
Fall 2013
R&D and
Testing
Winter 2014
