SlideShare une entreprise Scribd logo

Ch17 what are the guidelines for effective brand-building events and experiences

•Télécharger en tant que PPTX, PDF•
•
V
vignaesh

Guidelines for effective brand-building events and experiences

Marketing
1  sur  15
Events And Experiences
Experience Atmosphere
Brand Salience
Reinforce Brand Image
Commitment to Society
Enhance Corporate Image
Evoke Feelings
Entertain Key Clients
Merchandising Opportunities
Major Sponsorship Decisions Choosing Events Designing Sponsorship Programs Measuring Sponsorship Activities Creating Experiences
Measuring Sponsorship Activities
1.Supply-side Method 2.Demand-side Method
Ch17 what are the guidelines for effective brand-building events and experiences

Recommandé

Final Portfolio
Final Portfolio Final Portfolio
Final Portfolio Kay Johnson
 
Marketing To Your Influencers: Part II
Marketing To Your Influencers: Part IIMarketing To Your Influencers: Part II
Marketing To Your Influencers: Part IIdrosen85
 
Event Sponsorship: 4 questions every event planner should ask themselves
Event Sponsorship: 4 questions every event planner should ask themselvesEvent Sponsorship: 4 questions every event planner should ask themselves
Event Sponsorship: 4 questions every event planner should ask themselvesJarno Stegeman
 
Event fundraising presentation
Event fundraising presentationEvent fundraising presentation
Event fundraising presentationCheryl Lawson
 
The state of event sponsorship report 2019
The state of event sponsorship report 2019The state of event sponsorship report 2019
The state of event sponsorship report 2019Lausanne Montreux Congress
 
Crowdfunding Campaigns: Still Viable?
Crowdfunding Campaigns: Still Viable?Crowdfunding Campaigns: Still Viable?
Crowdfunding Campaigns: Still Viable?Best Online Marketing Consultants
 
The 10 Commandments of Event Sponsorship by Florin Itu
The 10 Commandments of Event Sponsorship by Florin ItuThe 10 Commandments of Event Sponsorship by Florin Itu
The 10 Commandments of Event Sponsorship by Florin ItuFlorin Itu
 
Slide show project 12
Slide show project 12Slide show project 12
Slide show project 12Dan Carver
 

Recommandé

Final Portfolio
Final Portfolio Final Portfolio
Final Portfolio Kay Johnson
 
Marketing To Your Influencers: Part II
Marketing To Your Influencers: Part IIMarketing To Your Influencers: Part II
Marketing To Your Influencers: Part IIdrosen85
 
Event Sponsorship: 4 questions every event planner should ask themselves
Event Sponsorship: 4 questions every event planner should ask themselvesEvent Sponsorship: 4 questions every event planner should ask themselves
Event Sponsorship: 4 questions every event planner should ask themselvesJarno Stegeman
 
Event fundraising presentation
Event fundraising presentationEvent fundraising presentation
Event fundraising presentationCheryl Lawson
 
The state of event sponsorship report 2019
The state of event sponsorship report 2019The state of event sponsorship report 2019
The state of event sponsorship report 2019Lausanne Montreux Congress
 
Crowdfunding Campaigns: Still Viable?
Crowdfunding Campaigns: Still Viable?Crowdfunding Campaigns: Still Viable?
Crowdfunding Campaigns: Still Viable?Best Online Marketing Consultants
 
The 10 Commandments of Event Sponsorship by Florin Itu
The 10 Commandments of Event Sponsorship by Florin ItuThe 10 Commandments of Event Sponsorship by Florin Itu
The 10 Commandments of Event Sponsorship by Florin ItuFlorin Itu
 
Slide show project 12
Slide show project 12Slide show project 12
Slide show project 12Dan Carver
 
iProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspectmarketing
 
Building Strong Brands
Building Strong BrandsBuilding Strong Brands
Building Strong BrandsRachael Powell
 
Building strong brands
Building strong brandsBuilding strong brands
Building strong brandsShreya Prabhu
 
How to Build a Brand Voice Toolkit
How to Build a Brand Voice ToolkitHow to Build a Brand Voice Toolkit
How to Build a Brand Voice ToolkitDigital Surgeons
 
BRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBrian Muchardie
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building Enitan Odetayo
 
presentation of brands
presentation of brandspresentation of brands
presentation of brandsSilence Speed
 
Branding ppt
Branding pptBranding ppt
Branding pptjwayne2013
 
Brand experience research and insights
Brand experience research and insightsBrand experience research and insights
Brand experience research and insightsJack Morton Worldwide
 
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK
 
Brand experience guidelines and best practices
Brand experience guidelines and best practicesBrand experience guidelines and best practices
Brand experience guidelines and best practicesJack Morton Worldwide
 
Information Technology Architecture in Supply Chain Management
Information Technology Architecture in Supply Chain ManagementInformation Technology Architecture in Supply Chain Management
Information Technology Architecture in Supply Chain Managementvignaesh
 
Prince rupert's drop
Prince rupert's dropPrince rupert's drop
Prince rupert's dropvignaesh
 
Viral Marketing Prezi
Viral Marketing PreziViral Marketing Prezi
Viral Marketing Prezivignaesh
 
Ch17 how can companies exploit the potential of public relations and publicity
Ch17 how can companies exploit the potential of public relations and publicityCh17 how can companies exploit the potential of public relations and publicity
Ch17 how can companies exploit the potential of public relations and publicityvignaesh
 
Ch17 how should sales promotion decisions be made
Ch17 how should sales promotion decisions be madeCh17 how should sales promotion decisions be made
Ch17 how should sales promotion decisions be madevignaesh
 
Ch17 what steps are required in developing an advertisement program
Ch17 what steps are required in developing an advertisement programCh17 what steps are required in developing an advertisement program
Ch17 what steps are required in developing an advertisement programvignaesh
 
Branding yoga hbr case study
Branding yoga hbr case studyBranding yoga hbr case study
Branding yoga hbr case studyvignaesh
 
Ch16 what is an integrated marketing communications program
Ch16 what is an integrated marketing communications programCh16 what is an integrated marketing communications program
Ch16 what is an integrated marketing communications programvignaesh
 
Ch16 what is the communication mix
Ch16 what is the communication mixCh16 what is the communication mix
Ch16 what is the communication mixvignaesh
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communicationsvignaesh
 
Ch16 how does marketing communication work
Ch16 how does marketing communication workCh16 how does marketing communication work
Ch16 how does marketing communication workvignaesh
 

Contenu connexe

En vedette

iProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspectmarketing
 
Building Strong Brands
Building Strong BrandsBuilding Strong Brands
Building Strong BrandsRachael Powell
 
Building strong brands
Building strong brandsBuilding strong brands
Building strong brandsShreya Prabhu
 
How to Build a Brand Voice Toolkit
How to Build a Brand Voice ToolkitHow to Build a Brand Voice Toolkit
How to Build a Brand Voice ToolkitDigital Surgeons
 
BRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBrian Muchardie
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building Enitan Odetayo
 
presentation of brands
presentation of brandspresentation of brands
presentation of brandsSilence Speed
 
Brand experience research and insights
Brand experience research and insightsBrand experience research and insights
Brand experience research and insightsJack Morton Worldwide
 
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK
 
Brand experience guidelines and best practices
Brand experience guidelines and best practicesBrand experience guidelines and best practices
Brand experience guidelines and best practicesJack Morton Worldwide
 

En vedette (11)

iProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspect eBook: SEO Best Practices for Pharmaceutical Brands
iProspect eBook: SEO Best Practices for Pharmaceutical Brands
 
Building Strong Brands
Building Strong BrandsBuilding Strong Brands
Building Strong Brands
 
Building strong brands
Building strong brandsBuilding strong brands
Building strong brands
 
How to Build a Brand Voice Toolkit
How to Build a Brand Voice ToolkitHow to Build a Brand Voice Toolkit
How to Build a Brand Voice Toolkit
 
BRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong Brands
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building
 
presentation of brands
presentation of brandspresentation of brands
presentation of brands
 
Branding ppt
Branding pptBranding ppt
Branding ppt
 
Brand experience research and insights
Brand experience research and insightsBrand experience research and insights
Brand experience research and insights
 
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
 
Brand experience guidelines and best practices
Brand experience guidelines and best practicesBrand experience guidelines and best practices
Brand experience guidelines and best practices
 

Plus de vignaesh

Information Technology Architecture in Supply Chain Management
Information Technology Architecture in Supply Chain ManagementInformation Technology Architecture in Supply Chain Management
Information Technology Architecture in Supply Chain Managementvignaesh
 
Prince rupert's drop
Prince rupert's dropPrince rupert's drop
Prince rupert's dropvignaesh
 
Viral Marketing Prezi
Viral Marketing PreziViral Marketing Prezi
Viral Marketing Prezivignaesh
 
Ch17 how can companies exploit the potential of public relations and publicity
Ch17 how can companies exploit the potential of public relations and publicityCh17 how can companies exploit the potential of public relations and publicity
Ch17 how can companies exploit the potential of public relations and publicityvignaesh
 
Ch17 how should sales promotion decisions be made
Ch17 how should sales promotion decisions be madeCh17 how should sales promotion decisions be made
Ch17 how should sales promotion decisions be madevignaesh
 
Ch17 what steps are required in developing an advertisement program
Ch17 what steps are required in developing an advertisement programCh17 what steps are required in developing an advertisement program
Ch17 what steps are required in developing an advertisement programvignaesh
 
Branding yoga hbr case study
Branding yoga hbr case studyBranding yoga hbr case study
Branding yoga hbr case studyvignaesh
 
Ch16 what is an integrated marketing communications program
Ch16 what is an integrated marketing communications programCh16 what is an integrated marketing communications program
Ch16 what is an integrated marketing communications programvignaesh
 
Ch16 what is the communication mix
Ch16 what is the communication mixCh16 what is the communication mix
Ch16 what is the communication mixvignaesh
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communicationsvignaesh
 
Ch16 how does marketing communication work
Ch16 how does marketing communication workCh16 how does marketing communication work
Ch16 how does marketing communication workvignaesh
 
Ch16 role of marketing communications
Ch16 role of marketing communicationsCh16 role of marketing communications
Ch16 role of marketing communicationsvignaesh
 
Presentation zen
Presentation zenPresentation zen
Presentation zenvignaesh
 
Intro to marketing
Intro to marketingIntro to marketing
Intro to marketingvignaesh
 

Plus de vignaesh (14)

Information Technology Architecture in Supply Chain Management
Information Technology Architecture in Supply Chain ManagementInformation Technology Architecture in Supply Chain Management
Information Technology Architecture in Supply Chain Management
 
Prince rupert's drop
Prince rupert's dropPrince rupert's drop
Prince rupert's drop
 
Viral Marketing Prezi
Viral Marketing PreziViral Marketing Prezi
Viral Marketing Prezi
 
Ch17 how can companies exploit the potential of public relations and publicity
Ch17 how can companies exploit the potential of public relations and publicityCh17 how can companies exploit the potential of public relations and publicity
Ch17 how can companies exploit the potential of public relations and publicity
 
Ch17 how should sales promotion decisions be made
Ch17 how should sales promotion decisions be madeCh17 how should sales promotion decisions be made
Ch17 how should sales promotion decisions be made
 
Ch17 what steps are required in developing an advertisement program
Ch17 what steps are required in developing an advertisement programCh17 what steps are required in developing an advertisement program
Ch17 what steps are required in developing an advertisement program
 
Branding yoga hbr case study
Branding yoga hbr case studyBranding yoga hbr case study
Branding yoga hbr case study
 
Ch16 what is an integrated marketing communications program
Ch16 what is an integrated marketing communications programCh16 what is an integrated marketing communications program
Ch16 what is an integrated marketing communications program
 
Ch16 what is the communication mix
Ch16 what is the communication mixCh16 what is the communication mix
Ch16 what is the communication mix
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communications
 
Ch16 how does marketing communication work
Ch16 how does marketing communication workCh16 how does marketing communication work
Ch16 how does marketing communication work
 
Ch16 role of marketing communications
Ch16 role of marketing communicationsCh16 role of marketing communications
Ch16 role of marketing communications
 
Presentation zen
Presentation zenPresentation zen
Presentation zen
 
Intro to marketing
Intro to marketingIntro to marketing
Intro to marketing
 

Dernier

Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 

Dernier (20)

Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 

Ch17 what are the guidelines for effective brand-building events and experiences