Embrace social media to accelerate innovation in your organization:
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Webcast from 2006: Embrace social media to accelerate innovation in your organization: 8 success factors for turning customer insights into action.
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Embrace social media to accelerate innovation in your organization:
- 1. Embrace social media to accelerate innovation in your organization : 8 success factors for turning customer insights into action by : dirk shaw June 2006
- 2. Current trends in online behavior 8 success factors for turning insights into action vignettes role
- 6. Today’s customers are actively participating, connecting and sharing ideas through a number of channels. * Social Computing Forrester Research
- 7. 175,000 blogs are created each day; that is about 2 every second, totaling 50 million blogs.
- 8. News: Nike is recognized by FORTUNE in 2006 News: NASA Announces New Window For Next Space Shuttle Mission What compelling events are triggering a spike in conversation?
- 9. Quickly respond to the pulse of these conversations to outpace competition
- 10. Integrate customer insights to ensure you meet demand, reduce waste and increase loyalty Customer Employee Partner Innovation Process
- 11. Engage customers in the innovation process with social software to identify latent needs * Running a business on Web-based software By:Dion Hinchcliffe *
- 12. Identify and engage key influencers who are shaping perception of your brand
- 13. Build a global collaboration platform to validate, refine and test ideas
- 14. Formalize the lifecycle of an idea to accelerate the process from inception to value creation
- 15. The idea lifecycle dashboard using Vignette’s collaboration services
- 16. Source new ideas in context of an experience (online, call center or in store)
- 17. Use multiple perspectives to ensure good ideas are not dismissed
- 18. Become an active participant in the social web
- 19. Collaboration Discovery User reviews Social Software 3 rd Party Monitoring Online Prototyping Idea Management Issue Management Online Panels Context Issues Key Influencers Trends Notifications Monitoring Tracking Lead Users Customer Insights Dashboard Vignette’s Solution to turn insights into action… Competitive Landscape Feedback Feedback Ideas
- 22. Will your organization leverage the wisdom of the crowd to drive innovation?
- 23. More conversations are taking place online about your brand today than ever before
- 24. Integrating customer insights will accelerate new opportunities for innovation
- 25. Using the crowds to build an idea pipeline can drive competitive differentiation
- 26. Embrace social media to accelerate innovation in your organization
Notes de l'éditeur
- Thanks for taking the time today to learn how vignette can help you embrace web 2.0 and turn customer insights into action. Today I will start by sharing a few stories of companies in various industries who have realized tremendous benefits by embracing web 2.0 and integrating the insights into new products or services. Then I will outline 8 success factors for how you can turn insights into action and describe how vignettes solutions can accelerate this process.