It is the story about the YES Bank. How YES bank become the topper in private sector bank after its launching in year 2004. The information related to the slides can be found easily on net.

1. SUCCESS STORY OF
YES BANK
GROUP MEMBERS:
P07.ASHISH MATHEW
P10.HEMANT TELANG
P38.SANDEEP SHARMA
EX01.VIJAY TAYADE

2. INTRODUCTION
• India’s fourth largest private sector Bank, is the outcome of the
professional & entrepreneurial commitment of its Founder, Dr. Rana
Kapoor and his top management team, to establish a high
quality, customer centric, service driven, private Indian Bank
catering to the Future Businesses of India.
• YES BANK has adopted international best practices, the highest
standards of service quality and operational excellence, and offers
comprehensive banking and financial solutions to all its valued
customers.
• YES BANK has a knowledge driven approach to banking, and a
superior customer experience for its retail, corporate and emerging
corporate banking clients.
• YES BANK is steadily evolving as the Professionals’ Bank of India
with the vision of “Building the Best Quality Bank of the World in
India” by 2015.

3. VISION
• To create a commercially viable financial institution
that incorporates sustainable development within core
business functions
• Mainstream sustainability through multi-
stakeholder engagement both internally & externally
• Link shareholder value with sustainable development
of India ( Fourth Generation Sustainability)
• Engage in strategy development (in thought ) and
execution (in action)

4. FIVE KEY BRAND PILLARS
• Growth
• Trust
• Human capital
• Technology
• Transparency and Responsible banking

5. 10 Things To Remember
1. Fulfilling a dream
2. Create ownership
3. It’s all in a name
4. Governance and transparency
5. Institutionalise the bank

6. 10 Things To Remember
6. Outsource the technology
7. Driven by knowledge
8. Make it public
9. Be responsible, socially
10.Thin, lean and agile

7. HOW DID YES BANK TIDE
THROUGH THE CRISIS IN 2008 – 09
• Adopting proactive strategies
• Retail expansion
• Hiring people
• Started building a brand

8. Branding Through Social Media

15. ACHIEVEMENTS
• YES BANK is the only Greenfield license awarded
by the RBI in the last 15 years.
• YES BANK has recently become the first Indian
Bank to become a signatory to the United
Nations Global Compact.
• More than 125 branches over 100 locations
across India as well as 93off-site ATMs.
• YES BANK has been ranked # 3 in “The BW
Banking Special 2006 A Survey of India's Best
Listed Public and Private Banks”

16. Conclusion

17. THANK YOU