A study on customer satisfaction towards HTC Mobile phone in Coimbatore City

A STUDY ON CUSTOMERS SATISFACTION TOWARDS
SELECTED MODEL OF HTC MOBILES AN EMPIRICAL STUDY
IN COIMBATORE CITY
Submitted in partial fulfillment of the requirements for the award of the degree of
BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS
Submitted by
VIJAYAKUMAR.M
Reg. No. 101CC024
Under the guidance of
Mr. M.Karthikeyan M.Com [CA]., MBA., M.Phil., (Ph.D.).,
Assistant Professor
DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS
KONGUNADU ARTS AND SCIENCE COLLEGE (AUTONOMOUS)
COLLEGE WITH POTENTIAL FOR EXCELLENCE
[Re-accredited by NAAC with ‘A’ Grade 3.80 CGPA out of 4(95%)]
COIMBATORE-641029
APRIL -2013

DECLARATION
I hereby declare that this project work entitled “A study on customers
satisfaction towards selected model of HTC mobiles an empirical study in
Coimbatore city” is a record of original work done by me under the supervision and
guidance of Mr. M.Karthikeyan M.Com[CA]., MBA., M.Phil., (Ph.D.)., Assistant
Professor and Head, Department of Commerce with Computer Applications Kongunadu
Arts and Science College (Autonomous), Coimbatore-29, and has not formed the basis
for the award of any Degree / Diploma / Associate ship / Fellowship or similar title to any
candidate of any college.
VIJAYAKUMAR.M
(101CC213)
Place: Coimbatore
Date:

CERTIFICATE
This is to certify that the project “A study on customers satisfaction
towards selected model of HTC mobiles an empirical study in Coimbatore city” is a
bonafide record of the work done by Mr.VIJAYAKUMAR.M (Reg.No.101CC024) a
student of B.Com (CA), Kongunadu Arts and Science College (Autonomous),
Coimbatore- 641029, in partial fulfillment of the requirements for the award of Degree of
Commerce with Computer Applications under my supervision and guidance.
GUIDE HEAD OF THE
DEPARTMENT
_________________
PRINCIPAL
Submitted for the viva-voce Examination held on ________________
INTERNAL EXAMINER EXTERNAL
EXAMINER

ACKNOWLEDGEMENT
I express my deep sense of gratitude to Dr. M. Aruchami, M.Sc., B.T., Ph.D.,
FAZ., FRES (Lond.), Secretary and Director, Kongunadu Arts and Science College,
who has given me an opportunity to be a student of renowned institution and to undertake
this project work.
I express my deep sense of gratitude to Dr. T. Muraleeswari, MA., M.Phil,
Ph.D., Principal, Kongunadu Arts and Science College, the person behind the curtain of
all endeavors and granting me the permission to prepare this project work.
I express my deep sense of gratitude to Dr. V. Sugantha MA., M.Phil., Ph.D.,
Dean (SF), Kongunadu Arts and Science College, the person behind the curtain of all
endeavors and granting me the permission to do project work
I would like to express my deep sense of gratitude to Mr. M.Karthikeyan
M.Com[CA]., MBA., M.Phil., (Ph.D)., Assistant Professor and Head, Department of
Commerce with Computer Applications the person behind the curtain of all endeavors
and granting me the permission to do project work
I would like to express my deep sense of gratitude and profound thanks to my
guide Ms. R.Priya M.Com., MBA., Assistant Professor, Department of Commerce with
Computer Applications for her valuable guidance and helpful comments which enable
me to complete my project work successfully.
I also extend my thanks to my Beloved Parents.
VIJAYAKUMAR.M

CONTENT
CHAPTER
NO.
TITLE PAGE.
NO.
LIST OF TABLES
LIST OF CHARTS
I INTRODUCTION AND DESIGN OF THE STUDY
1.1 INTRODUCTION
1.2 INTRODUCTION TO THE STUDY
1.3 INTRODUCTION TO THE INDUSTRY
1.4 OBJECTIVES OF THE STUDY
1.4.1 PRIMARY OBJECTIVES
1.4.2 SECONDARY OBJECTIVES
1.5 NEED FOR THE STUDY
1.6 RESEARCH METHODOLOGY
1.7 LIMITATIONS OF THE STUDY
1.8 CHAPTERISATION
II REVIEW OF LITERATURE
2.1 INTRODUCTION
III INTRODUCTION TO THE COMPANY
3.1 COMPANY PROFILE
3.2 ORGIN OF MOBILE PHONES
3.3 WIRELESS COMMUNICATION
3.4 G TECHNOLOGY
3.5 GSM TECHNOLOGY
IV ANALYSIS AND INTERPRETATION
V FINDINGS,SUGGESTIONS AND CONCLUSION
5.1 FINDINGS
5.2 SUGGESTIONS
5.3 CONCLUSION
BIBLIOGRAPHY
ANNEXURE

LIST OF TABLES
TABLE
NO
TITLE PAGE.NO
1 TABLE SHOWING THE GENDER OF THE
RESPONDENTS
2 TABLE SHOWING THE AGE GROUP OF THE
RESPONDENTS
3 TABLE SHOWING THE EDUCATIONAL
QUALIFICATION OF THE RESPONDENTS
4 TABLE SHOWING THE OCCUPATION OF THE
RESPONDENTS
5 TABLE SHOWING THE MARITAL STATUS OF THE
RESPONDENTS
6 TABLE SHOWING THE MONTHLY INCOME OF
THE RESPONDENTS
7 TABLE HAVING HTC MOBILE PHONE OF THE
RESPONDENTS
8 TABLE SHOWING MODEL YOU PREFER UNDER
HTC MOBILE OF THE RESPONDENTS
9 TABLE SHOWING PRICE OF YOUR HTC MOBILE
OF THE RESPONDENTS
10 TABLE SHOWING STRENGTH OF YOUR HTC
MOBILE PHONE OF THE RESPONDENTS
11 TABLE SHOWING PICTURE QUALITY OF YOUR
HTC MOBILE PHONE OF THE RESPONDENTS

12 TABLE SHOWING HOW LONG USING THE HTC
13 TABLE SHOWING SATISFACTORY LEVEL
TOWARDS TO YOUR HTC MOBILE PHONE OF THE
RESPONDENTS
14 TABLE SHOWING FACTOR INFLUENCED
RESPONDENTS
15 TABLE SHOWING COMPARED TO OTHERS, HTC
MOBILE PHONE IS OF THE RESPONDENTS
16 TABLE SHOWING ACCORDING TO YOU, WHO IS
THE SOUND COMPETITOR TO YOUR HTC MOBILE
PHONE OF THE RESPONDENTS
17 TABLE SHOWING WHERE YOU PURCHASE YOUR
MOBILE OF THE RESPONDENTS
18 TABLE SHOWING DO YOU SUGGEST HTC
MOBILE TO ANYONE OF THE RESPONDENTS
19 TABLE SHOWING IN HTC MOBILE YOU ARE
USING WHICH ANDROID VERSION OF THE
RESPONDENTS
20 TABLE SHOWING IN YOUR HTC MOBILE ALL
ANDROID APPS WILL SUPPORT OR NOT OF THE
RESPONDENTS

LIST OF CHARTS
CHART
NO
TITLE PAGE.NO
1 CHART SHOWING THE GENDER OF THE
RESPONDENTS
2 CHART SHOWING THE AGE GROUP OF THE
RESPONDENTS
3 CHART SHOWING THE EDUCATIONAL
QUALIFICATION OF THE RESPONDENTS
4 CHART SHOWING THE OCCUPATION OF THE
RESPONDENTS
5 CHART SHOWING THE MARITAL STATUS OF THE
RESPONDENTS
6 CHART SHOWING THE MONTHLY INCOME OF
THE RESPONDENTS
7 CHART HAVING HTC MOBILE PHONE OF THE
RESPONDENTS
8 CHART SHOWING MODEL YOU PREFER UNDER
HTC MOBILE OF THE RESPONDENTS
9 CHART SHOWING PRICE OF YOUR HTC MOBILE
OF THE RESPONDENTS
10 CHART SHOWING STRENGTH OF YOUR HTC
11 CHART SHOWING PICTURE QUALITY OF YOUR
HTC MOBILE PHONE OF THE RESPONDENTS

12 CHART SHOWING HOW LONG USING THE HTC
13 CHART SHOWING SATISFACTORY LEVEL
RESPONDENTS
14 CHART SHOWING FACTOR INFLUENCED
RESPONDENTS
15 CHART SHOWING COMPARED TO OTHERS, HTC
16 CHART SHOWING ACCORDING TO YOU, WHO IS
THE SOUND COMPETITOR TO YOUR HTC MOBILE
17 CHART SHOWING WHERE YOU PURCHASE YOUR
18 CHART SHOWING DO YOU SUGGEST HTC
MOBILE TO ANYONE OF THE RESPONDENTS
19 CHART SHOWING IN HTC MOBILE YOU ARE
USING WHICH ANDROID VERSION OF THE
RESPONDENTS
20 CHART SHOWING IN YOUR HTC MOBILE ALL
ANDROID APPS WILL SUPPORT OR NOT OF THE
RESPONDENTS

CHAPTER-I
INTRODUCTION AND DESIGN OF THE STUDY
1.1 INTRODUCTION
A mobile phone (also known as a cellular phone, cell phone and hand
phone) is a device that can make and receive telephone calls over a radio
link while moving around a wide geographic area. It does so by connecting
to a cellular network provided by a mobile phone operator, allowing access
to the public telephone network. By contrast, a cordless telephone is used
only within the short range of a single, private base station.
In addition to telephony, modern mobile phones also support a wide
variety of other services such as text messaging, MMS, email, internet
access, short range wireless communication (infrared, Bluetooth), business
applications, gaming and photography. Mobile phones that offer these and
more general computing capabilities are referred to as smart phones.
Mobile communications have been around for longer than you might
think. Radiophones, for example, were first demonstrated around 1990 when
Mr. Cho was created an invention allowing telephone communications to be
established via radio between the shore and the ships at sea used by the
navy. Hand held mobile radio communications devices have been around
since 1973.
India’s mobile phone industry is one of the fastest growing industries
in the world. Mobile phones in India were formally launched in August
1985. For the first few years after the advent of mobiles, monthly
subscriptions were added to the tune of 0.05 to 0.1million in India.

Subsequently the subscriber base stood at 10.5million in December
2002. The Indian mobile phone industry has entered a phase of boom due to
many proactive measures taken by various licensors and regulators. Two
million mobiles subscribers were added every month in India from 2003 to
2005. The two other countries with more mobile phones then India are USA
and China.
Mobiles phones have become ubiquitous in our society. In fact, they
have been around for several decades in some form or another. The
technology began shaping in the late 1940s, when the idea of mobile phone
was introduced.

1.2 INTRODUCTION TO THE STUDY
HTC, being one of the fastest growing companies in the mobile
industry, is introducing newer handsets with stunning applications every
year. The company aims in developing smarter devices to best satisfy the
needs of the consumers. Established in 1997, the company commenced its
business by introducing devices of popular brands in the market. HTC
Corporation experienced wide growth by bringing quality products of
leading industries and started its services under its own name since the year
2006. Though HTC Electronics has gained corporate affairs in other
business areas such as the digital media, the tablet, the telecommunication
network business area of HTC became a record breaker. We are dedicated to
creating a customized user experience and believe that each mobile device
needs to fit its owner, and not the other way around. HTC has been
producing cellular device that include mobile phones sensationalized
phones, and the most innovative of them all the Mobile Intelligent Terminals
which are considered hybrid device.
The present line up of HTC mobile phones which comes with
excellent mobile phone deals include the most beautiful technology mobile
phones namely: HTC Explorer, HTC Desire, HTC Cho Cho, HTC sensation,
HTC one X, HTC one X+(plus), HTC desire C, HTC desire X, HTC Evo
pro. The latest luxurious mobile phones introduced in Singapore are known
for its stylish designs, innovative and excellent features, that all comes with
high-tech multimedia features. The striking designs and uncompromised
features, functions, and performances of HTC mobile phones will continue
to rule the mobile phone industry around the world.

HTC sense offers the users instant capture of images, HD video
recording, fantastic graphics and animation, thus a delightful multimedia
experience. HTC ChaCha and Salsa arrives with unique Facebook button for
getting access to Facebook services and updates in a single touch. Operated
on Android Gingerbread version OS, these smart phones offer the option of
sharing updates while performing other applications. Sensation 4G possess
the most advanced technology with HTC sense, which is the perfect handset
purely meant for entertainment.
Users finds easy in accessing multimedia content in their convenience.
All the HTC mobile phones are made available for the purchase of
consumers through exclusive deals offered by top networks. HTC is popular
worldwide for the creation of innovative Smartphone. With the arrival of
newer technology phones every year, HTC Corporation is finding faster
growth in the mobile sector. Latest news about HTC mobiles states that
consumers can enjoy most advanced technology in the upcoming HTC
phones.

1.3 INTRODUCTION TO THE INDUSTRY
When we talk about businesses that have humble beginning, then the
history of HTC can serve as the perfect example. It all started on 1997, when
CHER WANG. The founding chairwomen of HTC initiated a business in
India with a capital of only Rs.10000000.HTC is also a member of the Open
Handset Alliance.
The business are Mr. HT Cho expanded and it had acquired
confectionary machines, increased its sales operation and as we have known
at present it has become a global corporation that is now offering various
brands , products , around the world. The HTC Electronics that mainly
produces HTC mobile phones and other mobile phone deals today is similar
to the HTC company that existed in the 2009s.HTC was named the ”Device
Manufacture of the year” for 2011 by the GSMA at the mobile world
congress on 16 February 2011. In April 2011, the company’s market value
supposed that of Nokia to become the third largest Smartphone maker in the
world only behind Apple & Samsung.
In the 2009s, the strategic foundations of HTC became more
established when it engaged itself to various investments in petrochemical
industries and it continued to expand its business as HTC shipbuilding
company. Taiwan’s petrochemical industrial giant and one of Taiwan’s
wealthiest people. And then HTC entered the production of tablet, android
(OS), widows business.
It has no doubt that HTC become diversified when it comes to
products and services. However, the breakthrough of HTC products became
sensationalized when it entered once again the telecommunications industry.

1.4 OBJECTIVES OF THE STUDY
1.4.1 PRIMARY OBJECTIVES
 To find the level of customer’s satisfaction of HTC mobile in
Coimbatore city.
1.4.2 SECONDARY OBJECTIVES
 To know about the history of industry.
 To know about HTC mobile phone awareness level among
customers.
 To know about the factors providing service to customers.
 To identify the strength of HTC mobile in the market.
 To identify the features HTC mobiles.

1.5 NEED FOR THE STUDY
 The study is based on the topic “customer satisfaction towards
HTC mobiles with special reference in Coimbatore city”.
 This study aims to find factors affecting the purchase of HTC
mobiles phones.
 The media’s that create awareness about HTC mobiles, time
period of mobile, etc..,
 Primary data were collected and sample percentage statistical
tool were used to find out the result.
 The project on an open by meeting the respondent face to face
and getting their views and then using those as a basis for
further analysis and interpretation.

1.6 RESEARCH METHODOLOGY
Research refers to search for knowledge. Research methodology is
a way to systematically solve the research problem it may be
understood as a science studying how research is done scientifically.
1.6.1 SAMPLING
Sampling may be define as the selection of some part of an
aggregate or totaling on the basis of which judgment or interface
about the aggregate or totaling is made.
1.6.2 SAMPLING DESIGN
A sample design is a definite plan for a given population. It refers
to the techniques or procedure the researcher would adopt in selecting
item for the sample. Sample design may as well lay down the number
of items to be included in the sample i.e., the size of the sample design
is determined before data are collected. It is an integral part of the
total research design and contributes significantly to its integrity.
Research large samples improperly selected.
1.6.3 SAMPLE SIZE
The sample size is certified to its nature of data collection. Data
collection is based on the primary data. Sample is 150 respondents are
taken for this study.

1.6.4 SAMPLE TECHNIQUES
The sampling technique is used in this study is “Convenience
sampling”. When the population elements for inclusion in the sample
based on the case of access, it can be called as convenience sampling.
1.6.5 CONVENIENCE SAMPLING
In this method, the sample units are chooses primary on the basic
of the convenience to the investigation.
1.6.6 SOURCES OF DATA
For this study primary data and secondary data were used.
1.6.6.1 PRIMARY DATA
The primary data are those which are collected a fresh and for
the first time and thus happen to be original in character.
In order to collect this primary data, a questionnaire designed
with (25) questions with open ended question which will cover the
overall information needed to do this study.
1.6.6.2 SECONDARY DATA
The secondary data was collected from different sources. In the
current context the secondary data as collected through published
books, newspaper and internet.

1.6.7 DATA ANALYSIS
The analysis, the data researcher used simple percentage
different charts, tables were drawn to interpret the data.
1.6.8 SIMPLE PERCENTAGE
A percentage analysis is used to interpret the data by the
researcher for the analysis and interpretation. Through the use of
percentages, the data are reduced in the standard from with base equal
to 100 which fact facilitates relative comparisons.
In the percentage analysis, percentage is calculated by
multiplying the number of respondents into hundred and it is divided
by the same size.
Simple percentage = Number of Respondents / Sample Size * 100
Chi Square = (O-E)^2 /(O-E)^2/e

1.7 LIMITATIONS OF THE STUDY
 The studies restricted only to Coimbatore city.
 Time constrain being one of the major limitation.
 Only a sample of 150 respondents was taken for study.
 The findings are based only on the information given by the
respondents.
 The opinion given by respondents may base.

1.8 CHAPTERISATION
Chapter 1 Deals with Introduction and design of the study Need for
the study, Objectives Limitations and Research.
Chapter 2 Deals with Review and Literature of mobile phone.
Chapter 3 Deals with Introduction of the company and Introduction
to HTC mobiles.
Chapter 4 Deals with analysis and Interpretation.
Chapter 5 Deals with Findings, Suggestions and Conclusion.

CHAPTER II
REVIEW OF LITERATURE
2.1 INTRODUCTION
This chapter presents the review of literature relating to the study
undertaken the earlier studies carried out by various academicians,
economists and researches in the Area of production, sales, profitability and
financial performance are reviewed in order to understate the research
problem. The researchers for getting better understanding of methodology
used limitations of various available estimation procedures, database, lucid
interpretation and reconciliation of the conflicting results in case of
conflicting and unexpected results, the researcher simply through the
medium of their published works.
A large number of research studies have been carried out on different
aspects of the financial performance, by the researches, economists and
academicians in India and abroad. Different authors have analyses
performance in different perspective.
Literature survey is the documentation of a comprehensive review of
the published and unpublished work from secondary sources of data in the
areas of specific interest to the researcher. The library is a rich storage base
for secondary data, and researcher used to spend several weeks and
sometimes months going through the books, journals, news paper,
magazines, conference proceedings, master’s theses, government
publications and financial, marketing, and other reports to find information
on their research tropic. With computer database now readily available and

accessible. The Literature such is much speedier and easier, and can be done
without entering the portal of library building.
The preference of customers is nothing but the required a product or
commodity according to their expected features and attributes. In this regard
the researcher is dealt with the housewife and taken them as respondents in
the name of customer on their choices of purchasing electronic goods. In this
fast moving world, the city life has much more advanced in many schedules.
Without the adoption of electronic good one family could not be a competed
one in the society.
The family is always lead by the women, who shares the half of the
burden of the leader for a family. In such a situation she preference more
advanced and supporting commodities which fulfills her day to day works.
The researcher has designed a framework or a task which is actually leads to
find the significant relationship between the wife acceptance factor and the
electronic goods .This will also gives an opportunity to the retailers who
actually deals with the electronic consumer goods, to know the exact
behavior of the family administrator on purchasing electronic commodities.

1. According to “APOORVA GUPTA” Portable telephone device
that does not require the use of landlines. Mobile phones utilize frequencies
transmitted by cellular towers to connect the calls between two devices. The
first mobile phone operated on an analog service and was developed by
Motorola, Inc. Mobile phones have grown to be the most widely used
portable device in the world. Mobile phones may also be referred to as
wireless or cellular phones.
2. According to “PRIOR” (1985) telephone with access to a cellular
radio system so it can be used over a wide area, without a physical
connection to a network. Mobile phone is the set of capabilities, services and
applications that they offer to their users. Low-end mobile phones are often
referred to as feature phone and offer basic telephone Handsets with more
advanced computing ability through the use of native software applications
became known as smart phone.
3.According to “TORRES MORAGA”(1995) The relationship
satisfaction-loyalty is also present when evaluating product and brand
combined, indicating that there is an intermediate position between product
and brand In contrast, the literature treats brand and product-brand as being
in the same category thereby diminishing the importance of a useful
difference between brand and product brand.
4. According to “SIMONSON AND MAUSHAK” mobile phones
are designed to work on cellular network and contain a standard set of
service that allows phones of different types and in different countries to

communicate with each other. Mobile phones have central processing unit
but optimized to operate in low power environments.
5. According to “JAMES R. OTTO, WILLIAM WAGNER” A
significant advantage to third party administration of consumer ratings, at
least from the consumer perspective, is the credibility of the rating
information. Self reporting, or advertising, of customer ratings by a vendor
might be more suspect than an independent entity providing the same
information. An additional advantage to an independent entity managing
vendor rating is in the area of standardization of data. An intermediary can
collect the same type of consumer feedback, using the same methodology,
across many vendors.
6. A 1994 research review titled INSTRUCTIONAL
EFFECTIVENESS OF MOBILE COMMUNICATION discusses
attitudes only in terms of the way attitude towards the delivery medium may
enhance or impede learning of the content presented. A 1980 literature
review by SIMONSON examined over the mobile/attitude studies, dividing
them by medium and attitude type investigated.
7. According to “WALKER” (1989) found that home viewing of the
miniseries produced changes in viewer attitudes towards communism and
military defense. Walker suggests that earlier inconclusive studies of the
impact of various miniseries on viewer attitudes did not accurately define the
attitudes they purported to measure. Thomas found that although viewing a
motivational video about libraries did not produce significantly different
attitudes about libraries, viewers were more likely to indicate that their
future behavior would change to include more library use and more

consultation with librarians. The authors report surprise that both participant
and control groups expressed overall positive attitude toward libraries, and
state that their personal experiences with library users led them to expect
reports of fear or intimidation. They do not discuss the validity or reliability
of their questionnaire and the unexpected finding did not prompt them to call
it into question.
8. According to “MCGREGOR” (1993) research on television and
attitudes has primarily focused on children's viewing, and it is unclear
whether findings from such studies may be generalized to the population as
a whole conducted a meta-analysis of research on changing children's
attitudes to race through role playing and anti-racist teaching which found
that efforts to change racist attitudes have been more successful with
children than with college students.
9. According to “FORTNER” (2001) compared knowledge and
attitude learning on the topic of marine mammals by students who watched a
Cousteau documentary on the subject to learning by students who received
the same content messages via classroom instruction. She found that both
groups had significant knowledge increases, but only those who viewed the
video showed significant attitude change. However, delayed post tests of
attitudes showed that the gains shown by the viewing class had essentially
disappeared: post test responses were not significantly different from pretest
responses.
10. According to “BYRD AND ELLIOT” (1984) found that eighth-grade
and college-age males who viewed an educational film about the
disabled exhibited positive attitude change, but no significant change was

demonstrated in the attitudes of males who viewed an episode of a situation
comedy that featured a non-stereotypical portrayal of a disabled person.
They suggest that situation comedy, which presented a subtle message in a
distracting context, may not have offered a sufficiently focused and orderly
argument to produce attitude change.

CHAPTER –III
INTRODUCTION OF THE COMPANY
3.1 COMPANY PROFILE
HTC, being one of the fastest growing companies in the mobile
industry, is introducing newer handsets with stunning applications every
year. The company aims in developing smarter devices to best satisfy the
needs of the consumers. The latest release, HTC Wildfire-S is expected to
attract large number of consumers with its advanced technical specs and
cheaper price. Established in 1997, the company commenced its business by
introducing devices of popular brands in the market. HTC Corporation
experienced wide growth by bringing quality products of leading industries
and started its services under its own name since the year 2006. HTC
Advantage arrived with prominent features like 5 inch screen and QWERTY
keyboard, which brought the company enough popularity among consumers.
HTC Shift and Touch followed the HTC Advantage with powerful
applications, which made HTC excel in Asian, European and US markets.
The achievements made by HTC Corp, in the past few years is
something impressive. HTC products are known for its innovation and
elegant design, which certainly meet the demands of the users. HTC was the
first to introduce the products like color palm PC, Microsoft pocket PC &
wireless pocket PC, Microsoft powered 3G phone and tri-band UMTS 3G
device. Updated news about HTC mobiles is available online with pictures,
videos and reviews.

It is clear from the introduction of HTC Sensation 4G, HTC ChaCha
& HTC Wildfire S that the company better understands the requirements
different people have when they look for buying new mobile phones.
Sensation 4G possess the most advanced technology with HTC sense, which
is the perfect handset purely meant for entertainment.
HTC sense offers the users instant capture of images, HD video
recording, fantastic graphics and animation, thus a delightful multimedia
experience. HTC ChaCha and Salsa arrives with unique Facebook button for
getting access to Facebook services and updates in a single touch. Operated
on Android Gingerbread version OS, these smart phones offer the option of
sharing updates while performing other applications. HTC sense is
implemented in a much simpler way in HTC Desire S, HTC Wildfire S and
HTC Incredible S and with the stunning design and speed, these smart
phones are certain to present the users an exhilarating mobile experience.

3.2 ORIGIN OF MOBILE PHONES
Mobiles phones are looked upon as a modern invention. However,
their origin can be traced back to the invention of telephone way back by
Graham Bell 1870s and success in the capture of radio message. Since those
events, these basis technologies have merged and shaped themselves
together as mobile phone.
Summing up the history of mobile phones we can say that the
telephones were the beginning of the whole system. Radio charted the
progress of radio communications. Both technologies came together to bring
radio telephones. Then came Cellular which marked the development of
popular cellular mobile phone systems. Another step was digital which led
to the emergence of a digital standard, GSM. Satellites helped mobile
phones emerge as the preferred medium of communication at the global
level.

3.3 WIRELESS COMMUNICATION
The development of wireless communication systems started in the
1930s with the use of 'Walkie-talkies' during the Second World War to
enable foot soldiers to stay in contact with the headquarters. In 1946, AT&T
Bell introduced the first commercial radiotelephone service in the US, which
allowed communication between mobile users in cars and the public fixed
network. In the 1960s, Bell Systems launched the Improved Mobile
Telephone Service (IMTS), which laid the basis for commercial-sector
mobile communications. Developments in microprocessor technologies in
the late 1970s and early 1980s enabled the introduction of the reliable
wireless communications system, the so-called first generation.
3.3.1 TECHNICAL OVERVIEW OF COMMUNICATION
An essential part of a mobile phone network's tasks is to monitor the
location of every registered mobile phone device, as mobile phone users are
free to roam throughout the coverage area of a cellular network. Therefore
the network must possess some way to track mobile phones so that it can
successfully route incoming calls and text messages to them. Mobile phone
location data is an inherent feature of mobile communication and for this
reason some technical background to mobile communication is provided in
this section.

3.4 G TECHNOLOGY
G technologies represent a state of development between 2G and 3G
and have overcome the limited data and primarily voice- centered services of
the 2G networks .In the 1990s and early 2000s higher transmissions rates
and always-on connectivity were enabled by General Packet Radio Services
(GPRS). Data transmission speeds were now 10 times faster with 115 kb per
second and based on packets witching technology. Packet switching
optimizes the use of bandwidth available in a network and minimizes the
time it takes for data to travel across the network. The increased data
transmission rates of 2.5G compared to earlier systems help to transfer data
such as mobile internet content.
3.4.1 FIRST GENERATION NETWORK-1G
The first generation wireless technologies, also known as 1G, were
relatively simple and used analogue signals. Mobile phone handsets based
on 1G technology were mainly used by government agencies and the
military before this technology came into general use in the business domain
in the 1980s. The systems in Europe and the USA had in common that they
provided coverage of a very large area by using only one transmitter mast.
The coverage area of a mast was fairly large, up to 150km.

3.4.2 SECOND GENERATION NETWORK-2G
In the late 1980s and early 1990s, the popularity of wireless
communications grew and increased the demand for network capacity.
Together with the disadvantages of analogue 1G system, this led to the
development of the second generation wireless system based on digital
technology. Digital signals have different transmission properties than
analogue signals and use binary coding using sequences of 0s and 1s to
construct a signal's unique pattern. Digital signals use digital samplers and
codes to convert analogue voice data into digital data.
3.4.3 THIRD GENERATION NETWORK-3G
Third generation mobile telephony (3G) is the successor to the 2G and
2.5G systems. 3G improved previous systems by providing enhanced
security and encryption features, improvements in screen displays and the
ability to handle multimedia data, such as graphics and video streaming. 3G
allows faster data exchange with data transmission rates up to 1920kbits per
second, which enables the support of greater voice and data customers.
Support can be provided for a wide variety of mobile equipment. 3G
technologies were first introduced in Japan in 2001 and spread to Europe
and the USA in 2002. UMTS (Universal Mobile Telecommunications
System) is the third generation mobile phone technology mainly used in
Europe and also in Japan.

3.5 GSM TECHONOLOGY
GSM is an open non-proprietary and interoperable digital standard for
cellular mobile systems operating in the 900 and 1800 MHz band. In 1986, a
number of different prototype systems put forward by companies and
consortia from different European countries were trail and led to the
agreement of the main characteristics of the new system. GSM is still in use
to date by all European countries and has also been adopted in other
continents, such as Africa and South America. There are over 540 million
GSM subscribers in Europe, plus another 18 million Europeans using 3GSM
networks, which are the 3G service delivered over the evolved GSM core
network.

CHAPTER-IV
ANALYSIS AND INTERPRETATION
TABLE NO 1 SHOWING THE GENDER OF THE RESPONDENTS
Sno Gender No of respondents percentage
1 Male 98 65
2 Female 52 35
Total 150 100
Source: primary data
Interpretation
From the above table 1 it is inferred that 65% of the respondents are
male and 35% of the respondents are female.
Majority of the respondents 65 %( 98) are male.

CHART NO 1 SHOWING THE GENDER OF THE RESPONDENTS
65
35
70
60
50
40
30
20
10
0
Male Female

TABLE NO 2 SHOWING THE AGE GROUP OF THE
RESPONDENTS
Sno Age No of
respondents
percentage
1 Below 25 years 97 65.6
2 25 years to 35 years 30 20.01
3 36 years to 45 years 10 6.6
4 Above 45 years 13 8.6
Total 150 100
Interpretation
From the above table 2 it is inferred that65.6% of the respondents are
between below25 years, 20.01% of the respondents are 25 years to 35 years,
8.6% of the respondents are above 45 years, 6.6% of the respondents are 36
years to 45 years.
Majority of the respondents 65.6 %( 97) are below25 years.

CHART NO 2 SHOWING THE AGE GROUP OF THE
RESPONDENTS
70
60
50
40
30
20
10
0
Below25 years 25 years to 35
years
36 years to 45
years
Above 45 years
65.6
20.01
6.6 8.6

TABLE NO 3 SHOWING THE EDUCATIONAL QUALIFICATION
OF THE RESPONDENTS
Sno Educational qualification
No of respondents percentage
1 Diploma 11 7.3
2 College level 10 6.6
3 School level 99 66.03
4 Professional 30 20.01
Total 150 100
Interpretation
From the above table 3 it is inferred that 66.03% of the respondents
belong to school level, 20.01% of the respondents belong to professional,
7.3% of the respondents belong to diploma, and 6.6% of the respondents
belong to college level.
Majority of the respondents 66.03(99) belong to school level.

CHART NO 3 SHOWING THE EDUCATIONAL QUALIFICATION
OF THE RESPONDENTS
7.3
6.6
20.01 Diploma
66.03
College level
School level
Professional

TABLE NO 4 SHOWING THE OCCUPATION OF THE
RESPONDENTS
Sno occupation
1 Student
78 52.02
2 Businessman
8 5.3
3 Housewife
22 14.6
4 Employee
20 13.3
5 Professional
22 14.6
6 Agriculture
0 0
Total 150 100
Interpretation
are student, 14.06% of the respondents are professional, 14.06% of the
respondents are housewife, 13.3% of the respondents are employee, and
5.3% of the respondents are businessman.
Majority of the respondents 52.02 %( 78) are student.

CHART NO 4 SHOWING THE OCCUPATION OF THE
RESPONDENTS
52.02
5.3
13.3
14.6
14.6
0 Student
Businessman
Housewife
Employee
Professional
Agriculture

TABLE NO 5 SHOWING THE MARITAL STATUS OF THE
RESPONDENTS
Sno Marital status
No of
respondents
percentage
1 Married 51 34.01
2 unmarried 99 66.03
Total 150 100
Interpretation
are unmarried and 34.01% of the respondents are married.
Majority of the respondents 66.03 %( 99) are unmarried.

CHART NO 5 SHOWING THE MARITAL STATUS OF THE
RESPONDENTS
70
60
50
40
30
20
10
0
34.01
66.03
Married Unmarried

TABLE NO 6 SHOWING THE MONTHLY INCOME OF THE
RESPONDENTS
Sno Monthly income
1 Below Rs.10000 32 21.3
2 Rs.10000 to Rs.15000 48 32.01
3 Rs.15001 to Rs.20000 33 22.01
4 Above Rs.20000 37 24.6
Total 150 100
Interpretation
are Rs.10000 to Rs.15000,24.6% of the respondents are above
Rs.20000,22.01% of the respondents are Rs.15001 to 20000, and 21.3% of
the respondents are below Rs.10000
Majority of the respondents 32.01 %( 48) are Rs.10000 to Rs.15000.

CHART NO 6 SHOWING THE MONTHLY INCOME OF THE
RESPONDENTS
21.3
32.01
22.01
24.6
0 5 10 15 20 25 30 35
Above Rs.20000
Rs.15001 to Rs.20000
Rs.10000 to
Rs.15000
Below Rs.10000

TABLE NO 7 HAVING HTC MOBILE PHONE OF THE
RESPONDENTS
Sno Having HTC mobile phone
1 Yes 120 80.04
2 No 30 20.01
Total 150 100
Interpretation
are saying yes and 20.01% of the respondents are saying no.
Majority of the respondents 80.04 %( 120) are Yes.

CHART NO 7 HAVING HTC MOBILE PHONE OF THE
RESPONDENTS
90
80
70
60
50
40
30
20
10
0
80.04
20.01
Yes No

TABLE NO 8 SHOWING MODEL YOU PREFER UNDER HTC
Sno Model you prefer under
HTC
1 HTC Explorer 59 39.3
2 HTC Touch HD 31 20.6
3 HTC Inspire 28 18.6
4 HTC EVO 4G 28 18.6
5 HTC Chacha 4 2.6
Total 150 100
Interpretation
From the above table 8 it is inferred that 39.3% of the respondents are
prefer HTC Explorer,20.6% of the respondents are prefer HTC Touch
HD,18.6% of the respondents are prefer HTC Inspire,18.6% of the
respondents are prefer HTC EVO 4G,2.6% of the respondents are prefer
HTC Chacha.
Majority of the respondents 39.3 %( 59) are prefer HTC Explorer.

CHART NO 8 SHOWING MODEL YOU PREFER UNDER HTC
40
35
30
25
20
15
10
5
0
HTC
Explorer
HTC Touch
HD
HTC Inspire HTC EVO
4G
HTC Chacha
39.3 20.6 18.6 18.6
2.6

TABLE NO 9 SHOWING PRICE OF YOUR HTC MOBILE OF THE
RESPONDENTS
Sno Price of your HTC mobile
1 Less than Rs.10000 51 34.01
2 Between Rs.10001 to 20000 45 30.01
3 Between Rs.20001 to 30000 22 14.6
4 Above Rs.30000 32 21.3
Total 150 100
Interpretation
From the above table 9 it is inferred that 34.1% of the respondents are
less than Rs.10000, 30.01% of the respondents are between Rs.10001 to
20000, 14.6% of the respondents are between 20001 to 30000, 21.3% of the
respondents are above 30000.
Majority of the respondents 34.01 %( 51) are less than Rs.10000.

CHART NO 9 SHOWING PRICE OF YOUR HTC MOBILE OF THE
RESPONDENTS
34.01
30.01
14.6
21.3
40
35
30
25
20
15
10
5
0
Less than
Rs.10000
Between
Rs.10001 to
20000
Between
Rs.20001 to
30000
Above Rs.30000

TABLE NO 10 SHOWING STRENGTH OF YOUR HTC MOBILE
Sno
Strength of HTC mobile
phones
1 User friendliness 59 39.3
2 Price 20 13.3
3 Sound effect 14 9.3
4 Clarity 57 38.01
Total 150 100
Interpretation
No of respondents
Percentage
are saying user friendliness, 38.01% of the respondents are saying clarity,
13.3% of the respondents are saying price, and 9.3% of the respondents are
saying sound effect.
Majority of the respondents 39.3 %( 59) are saying user friendliness.

CHART NO 10 SHOWING STRENGTH OF YOUR HTC MOBILE
38.01 User friendliness
39.3
9.3 13.3
Price
Sound effect
Clarity

TABLE NO 11 SHOWING PICTURE QUALITY OF YOUR HTC
Sno
Picture quality of HTC mobile
phones
No of respondents
percentage
1 Highly satisfied 70 46.6
2 Satisfied 51 34.01
3 Neutral 16 10.6
4 Dis satisfied 6 4
5 Highly Dis satisfied 7 4.6
Total 150 100
Interpretation
are highly satisfied, 34.01% of the respondents are satisfied, 10.6% of the
respondents are neutral, 4.6% of the respondents are dis satisfied, 4% of the
respondents are highly dis satisfied
Majority of the respondents 46.6 %( 70) are highly satisfied.

CHART NO 11 SHOWING PICTURE QUALITY OF YOUR HTC
46.6
34.01
10.6
4.6
4
0 10 20 30 40 50
HighlyDis-satisfied
Dis satisfied
Neutral
Satisfied
Highly satisfied

TABLE NO 12 SHOWING HOW LONG USING THE HTC MOBILE
Sno
How long using the HTC mobile
phones
No of respondents
Percentage
1 Less than one year 67 44.6
2 One to three year 71 47.3
3 Above three years 12 8
Total 150 100
Interpretation
are using one to three years, 44.6% of the respondents are using less than
one year, 8% of the respondents are using above three years
Majority of the respondents 47.3 %( 71) are using one to three year.

CHART NO 12 SHOWING HOW LONG USING THE HTC
44.6
47.3
8
50
45
40
35
30
25
20
15
10
5
0
Less than one year One to three year Above three years

TABLE NO 13 SHOWING SATISFACTORY LEVEL
RESPONDENTS
Sno
Satisfactory level towards to
your HTC mobile phone
No of respondents
Percentage
1 Very good 55 36.6
2 Good 60 40.02
3 Moderate 18 12
4 Bad 16 10.6
5 Very bad 1 1
Total 150 100
Interpretation
are good, 36.6% of the respondents are very good, 12% of the respondents
are moderate, 10.6% of the respondents are bad, and 0.6% of the
respondents are very bad.
Majority of the respondents 40.02 %( 60) are good.

CHART NO 13 SHOWING SATISFACTORY LEVEL
RESPONDENTS
60
40
20
0
Very good
Good
Moderate
Bad
36.6 40.02
12
10.6

TABLE NO 14 SHOWING FACTOR INFLUENCED
RESPONDENTS
Sno Factors influence you to buy
HTC mobile
No of respondents
percentage
1 Sound effects 35 23.3
2 Brightness 30 20.01
3 Battery performance 35 23.3
4 Storage capacity 12 8
5 Picture quality 13 8.6
6 Price 19 12.6
7 Service 6 4
Total 150 100
Interpretation
are saying sound effects, same 23.3% of the respondents are saying battery
performance, 20.01% of the respondents are saying brightness, 12.6% of the
respondents are saying price, 8.6% of the respondents are saying picture
quality, 8% of the respondents are saying storage capacity, and 4% of the
respondents are saying service.
Majority of the respondents 23.3 %( 35) are saying sound effects and
battery performance.

CHART NO 14 SHOWING FACTOR INFLUENCED TOWARDS TO
YOUR HTC MOBILE PHONE OF THE RESPONDENTS
23.3
20.01
23.3
8.6
8
12.6
Sound effects
Brightness
Battery
performance
Storage capacity
Picture quality
Price

TABLE NO 15 SHOWING COMPARED TO OTHERS, HTC
Sno Comparing of your HTC mobile No of respondents
percentage
1 Excellent 68 45.3
2 Very good 50 33.3
3 No idea 25 16.6
4 Bad 5 3.3
5 Very bad 2 1.3
6 Total 150 100
Interpretation
are Excellent, 33.3% of the respondents are Very good, 16.6% of the
respondents are No idea, 3.3% of the respondents are bad, and 1.3% of the
respondents are Very bad.
Majority of the respondents 45.3 %( 68) are Excellent.

CHART NO 15 SHOWING COMPARED TO OTHERS, HTC
45.3
33.3
16.6
3.3
1.3
50
45
40
35
30
25
20
15
10
5
0
Excellent Very good No idea Bad Very bad

TABLE NO 16 SHOWING ACCORDING TO YOU, WHO IS
THE SOUND COMPETITOR TO YOUR HTC MOBILE PHONE OF
THE RESPONDENTS
Sno Who is the sound competitor to
your HTC mobile phone
No of respondents
percentage
1 Sony Ericson 61 40.6
2 Black berry 29 19.3
3 Samsung 38 25.3
4 Apple 22 14.6
Total 150 100
Interpretation
are Sony Ericson, 25.3% of the respondents are Samsung, 19.3% of the
respondents are Black berry, and 14.6% of the respondents are Apple.
Majority of the respondents 40.6 %( 61) are Sony Ericsson.

CHART NO 16 SHOWING ACCORDING TO YOU, WHO IS THE
SOUND COMPETITOR TO YOUR HTC MOBILE PHONE OF THE
RESPONDENTS
40.6
19.3
25.3
14.6
45
40
35
30
25
20
15
10
5
0
Sony ericssion Blackberry Samsung Apple

TABLE NO 17 SHOWING WHERE YOU PURCHASE YOUR
Sno Where do you purchase your
mobile
No of respondents
percentage
1 Company showroom 72 48
2 Sub-Dealer 31 20.6
3 Second hand seller 8 5.3
4 Online purchase 39 26
Total 150 100
Interpretation
Company showroom, 26% of the respondents are online purchase, 20.6% of
the respondents are Sub-Dealer, and 5.3% of the respondents are Second
hand seller.
Majority of the respondents 48 %( 72) are Company showroom.
C

HART NO 17 SHOWING WHERE YOU PURCHASE YOUR
50
45
40
35
30
25
20
15
10
5
0
48 20.6 5.3 26
Company
showroom
Sub-Dealer Second hand seller Online purchase

TABLE NO 18 SHOWING DO YOU SUGGEST HTC MOBILE TO
ANYONE OF THE RESPONDENTS
Sno Do you suggest HTC mobiles to
anyone
No of respondents
Percentage
1 Yes 85 56.6
2 No 65 43.4
Total 150 100
Interpretation
are Yes and 43.4% of the respondents are No.

CHART NO 18 SHOWING DO YOU SUGGEST HTC MOBILE TO
ANYONE OF THE RESPONDENTS
60
50
40
30
20
10
0
56.6
Yes No
43.4

TABLE NO 19 SHOWING IN HTC MOBILE YOU ARE USING
WHICH ANDROID VERSION OF THE RESPONDENTS
Sno In HTC mobile you are using
which android version
No of respondents
percentage
1 Cupcake 28 18.6
2 Eclair 40 26.6
3 Gingerbread 45 30
4 Ice cream sandwich 37 24.6
Total 150 100
Interpretation
using Gingerbread, 26.6% of the respondents are using Eclair, 24.6% of the
respondents are using Ice cream sandwich, and 18.6% of the respondents are
using Cupcake.
Majority of the respondents 30 %( 45) are using Gingerbread.

CHART NO 19 SHOWING IN HTC MOBILE YOU ARE USING
WHICH ANDROID VERSION OF THE RESPONDENTS
24.6
30
26.6
0 5 10 15 20 25 30
Ice cream sandwich
Gingerbread
Éclair
Cupecake
18.6

TABLE NO 20 SHOWING IN YOUR HTC MOBILE ALL ANDROID
APPS WILL SUPPORT OR NOT OF THE RESPONDENTS
Sno In your HTC mobile all
android apps will supported or
not
No of respondents
Percentage
1 Yes 119 79.3
2 No 31 20.7
Total 150 100
Interpretation
are Yes and 20.7% of the respondents are No.

CHART NO 20 SHOWING IN YOUR HTC MOBILE ALL ANDROID
APPS WILL SUPPORT OR NOT OF THE RESPONDENTS
80
70
60
50
40
30
20
10
0
79.3
20.7
Yes No

TABLE NO 21 SHOWING RANKING OF YOUR HTC MOBILE
Sno Particulars R1 R1*
5
Interpretation
R2 R2*
4
R3 R3*
3
R4 R4*
From the above table 21 it is inferred that 535 of the respondents are
saying quality, 491 of the respondents are saying performance, 464 of the
respondents are saying brightness, 395 of the respondents are saying cost
and 365 of the respondents are saying battery backup.
Majority of the respondents are quality (535).
2
R5 R5*
1
TOTAL
150 %
1 Battery
backup
33 165 17 68 9 27 14 28 77 77 150 365
2 Quality 45 225 43 172 27 81 22 44 13 13 150 535
3 Performance 42 210 34 136 23 69 25 50 26 26 150 491
4 Brightness 27 135 44 176 13 39 48 96 18 18 150 464
5 Cost 3 15 12 48 78 234 41 82 16 16 150 395
Total 15
0
15
0
15
0
15
0
15
0

CHART NO 21 SHOWING RANKING OF YOUR HTC MOBILE
33
45
42
27
3
17
43
34
44
12
9
27
23
13
78
14
22
25
48
41
77
13
26
18 16
90
80
70
60
50
40
30
20
10
0
Battery backup Quality Performance Brightness cost
R1
R2
R3
R4
R5

CHI SQUARE TEST
1. Occupation And Prefer Under Htc Mobile Phone
OBSERVED FREQUENCY
OCCUPATION
AND PREFER
UNDER
A B C D E TOTAL
A 27 2 10 10 10 59
B 18 2 2 4 5 31
C 18 4 4 - 2 28
D 15 - 5 3 5 28
E - - 1 3 - 4
TOTAL 78 8 22 20 22 150
EXPECTED FREQUENCY
OCCUPATION AND
PREFER UNDER
A B C D E
A 31 3 9 8 9
B 16 2 5 4 5
C 15 2 4 4 5
D 15 1 4 4 5
E 2 0.2 1 0.5 1

CHI SQUARE
O E (O-E)^2 (O-E) ^2/E
27 31 8 0.25
18 16 4 0.25
18 15 9 0.6
15 15 0 0
- 2 - -
2 3 1 0.33
2 2 0 0
4 2 4 2
- 1 - -
- 0.2 - -
10 9 1 0.1
2 5 9 1.8
4 4 0 0
5 4 1 0.25
1 1 0 0
10 8 4 0.5
4 4 0 0
- 4 - -
3 4 1 0.25
3 0.5 5 1
10 9 1 0.1
5 5 0 0
2 5 9 1.8
5 5 0 0
- 1 - -
Calculated value 8.23
DEGREE OF FACTOR
= (R-1)*(C-1)
= (5-1)*(5-1)
=4*4
=16

Level of Significant
Tabulated value 7.06
Interpretation
The calculated chi square value is less than the tabulated value at 5%
level of significance which reveals that the value is not significant. So no
hypothesis is accept it is concluded that there is no significant relationship
between occupations and prefer under HTC mobile phone.

2. Income Level and Factor Influenced
OBSERVED FREQUENCY
Income
Factor
Influenced
A B C D TOTAL
A 9 10 10 6 35
B 7 9 5 9 30
C 6 11 8 10 35
D 3 4 2 3 12
E 2 5 3 3 12
F 3 8 4 4 19
G 2 1 1 2 6
TOTAL 32 48 33 37 150
EXPECTED FREQUENCY
A B C D
A 7 11 8 9
B 6 10 7 7
C 7 11 8 9
D 3 4 2 3
E 3 4 3 3
F 4 6 4 5
G 2 2 1 1

CHI SQAURE
O E (O-E)^2 (O-E)^2/E
9 7 4 0.57
7 6 1 0.17
6 7 1 0.14
3 3 0 0
2 3 1 0.25
2 2 0 0
10 11 1 0.09
9 10 1 0.1
11 11 0 0
4 4 0 0
5 4 1 0.25
8 6 4 0.67
1 2 1 0.5
10 8 4 0.5
5 7 4 0.57
8 8 0 0
2 2 0 0
3 3 0 0
4 4 0 0
1 1 0 0
6 9 9 1
9 7 4 0.57
10 9 1 0.11
3 3 0 0
3 3 0 0
4 5 1 0.2
2 1 1 1
Calculated Value 7.02
DEGREE OF FACTOR
=(R-1)*(C-1)
=(7-1)*(4-1)
=6*3
=18

Interpretation
The calculated chi square value is greater than the tabulated value at
5% level of significance which reveals that the value is significant. So
hypothesis is accepted it is concluded that there is significant relationship
between income level and factor influenced of the HTC mobile phone.

3. Age and Satisfaction
OBSERVED FREQUENCY
AGE AND
SATISFICATION
A B C D TOTAL
A 40 10 - 5 55
B 40 10 5 5 60
C 10 4 2 2 18
D 6 6 3 1 16
E 1 - - - 1
TOTAL 97 30 10 13 150
EXPECTED FREQUENCY
A B C D
A 35 11 4 5
B 39 12 4 5
C 11 4 1 2
D 10 3 1 1
E 0.64 0.2 0.06 0.08

CHI SQUARE
O E (O-E)2 (O-E)2/E
40 35 10 0.28
40 39 1 0.02
10 11 1 0.09
6 10 8 0.8
1 0.64 O.72 0.08
10 11 1 0.09
10 12 4 0.33
4 4 0 0
6 3 9 3
- 0.2 - -
- 4 - -
5 4 1 0.25
2 1 1 1
3 1 4 4
- 0.6 - -
5 5 0 0
5 5 0 0
2 2 0 0
1 1 0 0
- 0.08 - -
TOTAL 9.94
DEGREE OF FACTOR
=(R-1)*(C-1)
= (5-1)*(4-1)
=4*3
=12

Interpretation
The calculated chi square value is less than the tabulated value at 5%
level of significance which reveals that the value is no significant. So no
hypothesis is accepted it is concluded that there is significant relationship
between age and satisfaction of the HTC mobile phone.

CHAPTER-V
FINDINGS, SUGGESTIONS AND CONCLUSION
5.1 FINDINGS
 Majority of the respondents 65 %( 98) are male.
 Majority of the respondents 65.6 %( 97) are below25 years.
 Majority of the respondents 66.03(99) belong to school level.
 Majority of the respondents 52.02 %( 78) are student.
 Majority of the respondents 66.03 %( 99) are unmarried.
 Majority of the respondents 32.01 %( 48) are Rs.10000 to Rs.15000.
 Majority of the respondents 80.04 %( 120) are Yes.
 Majority of the respondents 39.3 %( 59) are prefer HTC Explorer.
 Majority of the respondents 34.01 %( 51) are less than Rs.10000.
 Majority of the respondents 39.3 %( 59) are saying user friendliness.
 Majority of the respondents 46.6 %( 70) are highly satisfied.
 Majority of the respondents 47.3 %( 71) are using one to three year.
 Majority of the respondents 40.02 %( 60) are good.
 Majority of the respondents 23.3 %( 35) are saying sound effects and
battery performance.
 Majority of the respondents 45.3 %( 68) are Excellent.
 Majority of the respondents 40.6 %( 61) are Sony Ericsson.
 Majority of the respondents 48 %( 72) are Company showroom.
 Majority of the respondents 30 %( 45) are using Gingerbread.

5.2 SUGGESTIONS
 Only few respondents are satisfied in HTC EVO 4G model. So, the
company will take necessary steps to improve the HTC EVO 4G
mobile model features.
 Need more features in HTC mobile.
 Most of the people suggest reducing the price of the mobile.
 Need more sound effect in HTC mobile.
 Need more picture quality in HTC mobile.
 Need more storage capacity in HTC mobile.
 Add some more features in cupcake android version.

4.3 CONCLUSION
From the study, it is revealed that the most of the advertisements by
HTC mobile have positive impact on the minds of the customers. The
company needs to give more advertisement frequently through various
media to increase the sales and to reduce the switching over to other brands.
The company should give more offers which fulfill the needs of the
customers.

BIBLIOGRAPHY
REFERENCE BOOKS
 Marketing Management 12th Edition, EEE Publication 2009 – Philip
Kolter and Tailor.
 Research Methodology – Santhosh Gupta.
 Philip Kotler, ‘Marketing Management’, the millennium edition,
prentice – hall of India pvt. Ltd.., 2005.
 Pradeep Kumar,’Element of Marketing Management,’ Kedartnath
Ramanath & Co..,
 Kothari C.R., ‘Research Methodology methods & Techniques,’ New
Age International Publisher, New Delhi, 2006.
WEBSITE VISITED
www.htcmobiles.in
www.historyofmobiles.in
www.google.com

ANNEXURE
A study on customers satisfaction towards selected model of HTC
mobiles an empirical study in Coimbatore city
1. Name
2. Gender
a)Male b)Female
3. Age
a)Below25 years b)25 years to 35 years
c)36 years to 45 years d)Above 45 years
4. Educational qualification
a)Diploma b)School level
c) College level d) Professional
5. Occupation
a)Student b)Employee
c)Businessman d)Professional
e)Housewife e)Agriculture
6. Marital status
a) Married b) Unmarried
7. Monthly income
a) Below Rs.10000 b) Rs.10000 to Rs.15000
c) Rs.15001 to Rs.20000 d) Above Rs.20000

8. Do you have HTC mobile phone?
a) Yes b) No
9. Which model do you prefer under HTC?
a)HTC Explorer b)HTC Touch HD
c) HTC Inspire d) HTC EVO 4G
e)HTC Chacha
10. What is the price of your mobile?
a)Less than Rs.10000 b)Between Rs.10001 to 20000
c) Between 20001 to 30000 d) Above 30000
11. Which of the following is the strength of HTC mobile phones?
a)User friendliness b)Price
c) Sound effect d)Clarity
12. Are you satisfied with picture quality?
a) Highly satisfied b) Satisfied
c)Neutral d)Dis satisfied
e) HighlyDis-satisfied
13. How long are you using the HTC mobile phone?
a)Less than one year b)one to three year
c) Above three years
14. What is your satisfactory level towards to your HTC mobile phone?
a)Very good b)Good
c)Moderate d)Bad
e) Very bad

15. Rank the factors influence you to buy HTC mobile?
a)Sound effects b)Brightness
c) Battery performance d) Storage capacity
e)Picture quality f)Price
g)Service
16. When compared to other, HTC mobile phone is?
a)Excellent b)Very good
c) No idea d) Bad
e) Very bad
17. According to you who is a sound competitor to HTC mobiles?
a)Sony Ericson b)Black berry
c)Samsung d)Apple
18. Where do you purchase your mobile?
a)Company showroom b)Sub-Dealer
c) Second hand seller d) Online purchase
19. In which model you suggest the HTC mobiles like HTC Explorer/HTC
Touch HD/HTC Inspire/HTC EVO 4G/HTC Chacha anybody?
a) Yes b) No
20. If YES means, which model you suggest
____________________________________________________________
21. In HTC mobile you are using which android version?
a)cupcake b)Eclair
c)Gingerbread d)Ice cream sandwich

22. In your HTC mobile all android apps will supported or not?
a) Yes b) No
23. Give the RANK to your HTC mobile phone?
Particulars Ranking
Battery backup
Quality
Performance
Brightness
Cost
24. What is your satisfactory level to your HTC mobile phone?
(Please put tick mark)
Particulars Highly
satisfied
Satisfied Neutral Dis-satisfied Highly Dis-satisfied
Sound effect
Brightness
Quality
Cost
Clarity
After sale service
Entertainment
Battery
performance
25. Suggestions
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____________________________________________________________
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A study on customer satisfaction towards HTC Mobile phone in Coimbatore City

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A study on customer satisfaction towards HTC Mobile phone in Coimbatore City