World Breast Feeding week Aug 2021 celebration

1. “WORLD BREAST FEEDING WEEK
1st -7th AUG:2021”
CELEBRATION at ESICCON KLB INDIA
PRESENTED BY:
Prof Vijayreddy
Faculty
Dept. of Medical-Surgical Nursing
ESICCON KLB INDIA

3. INTRODUCTION:
World Breastfeeding Week (WBW) is a global
campaign to raise awareness and galvanise action
on themes related to breastfeeding.

4. WORLD BREASTFEEDING WEEK: IMPORTANCE
AND SIGNIFICANCE:
 Breast milk is the most nutritious and essential for the child for at least six
months. It protects the child from many infections and diseases and also
strengthens their immune system. Breast milk is filled with all nutrients
water, fat, carbohydrates, protein, vitamins and minerals, amino acids,
enzymes and white cells. Not only it benefits child, but breastfeeding also
reduces the risk of cancer among women.
 There are several cases where mothers have delivered preterm babies and
hence, are unable to breastfeed due to prematurity and stress of having a
preterm baby. In such instances, pasteurized donor milk is recommended
as an essential alternative.

5. EVOLUTION OF THE CAMPAIGN
WBW is celebrated every 1-7 August in commemoration of
the 1990 Innocenti Declaration. WBW started in 1992, with
annual themes including healthcare systems, women and work,
the International Code of Marketing of Breastmilk Substitutes,
community support, ecology, economy, science, education and
human rights. Since 2016, WBW is aligned with
the Sustainable Development Goals (SDGs). In 2018, a World
Health Assembly resolution endorsed WBW as an important
breastfeeding promotion strategy.

6. OBJECTIVES
INFORM
celebrants about the selected theme of the year
ANCHOR
the theme within the global breastfeeding agenda
ENGAGE
with individuals and organisations for greater impact
GALVANISE
action on the selected the

7. BREASTFEEDING DURING THE COVID-19
PANDEMIC
 PAHO/WHO continues to recommend that standard infant feeding guidelines be adhered to
during the COVID-19 pandemic. The standard infant feeding guidelines are:

 Initiation of breastfeeding within one hour of birth,
 Exclusive breastfeeding until babies are six months old, and
 Continued breastfeeding along with nutritionally adequate and safe complementary foods, until
age two years old or beyond.

 The benefits of breastfeeding and nurturing mother-infant interaction to prevent infection and
promote health and development are especially important when health and other community
services are themselves disrupted or limited


12. Inauguration of WBW by medical officer
Urban Health Centre

13. Inauguration of WBW by Faculty ESICCON

14. Inauguration of WBW by
MOTHERS

15. SPEECH on WBW by Faculty ESICCON

16. STUDENTS OF ESICCON explaining
regarding breast feeding to MOTHERS

17. STUDENTS OF ESICCON EDUCATING
regarding breast feeding to MOTHERS

20. Inauguration of WBW by
MOTHERS

21. Group pic of ESICCON faculties and
students at wbw

22. WBW programme in news paper

23. WBW Programme in news paper

25. STUDENTS OF ESICCON EDUCATING
regarding breast feeding to MOTHERS

26. GROUP PIC

27. REFERENCES:
1. https://waba.org.my/wbw/
2. https://www.paho.org/en/campaigns/world-breastfeeding-week-campaign-2021
3. https://www.hindustantimes.com/lifestyle/health/world-breastfeeding-week-2021-
significance-benefits-and-all-you-need-to-know-101627878913476.html
4. https://www.breastfeeding.asn.au/world-breastfeeding-week

28. THANK YOU