Uncontrollable factors that can affect business in rural areas

1. THE RURAL ENVIRONMENT
Vijyata
Assistant Professor
Ranchi Women’s College

2. The
Demographic
Environment
The Physical
Environment
The Socio-
Cultural
Environment
The Political
Environment
The
Technological
Environment
Rural Economic
Environment
Environmental Factors

3. The Demographic Environment
• Growth in the rural population
• Changes in the rural family structure
• Age
• Education
• Occupation
• Landownership

4. The Physical Environment
• Settlements (scattered and clustered)
• The Rural Housing Pattern

5. The Socio- Cultural Environment
• Socio-Cultural Regions
• The village Community
• The caste system

6. The Political Environment
• Panchayati Raj Institutions
• Gram Sabha

7. The Technological Environment
• Rapid Mechanization
• The Information and communication
technology revolution

8. The Rural Economic Environment
• The transition of the rural economy
• The Rural Economic Structure
– The farm sector –agriculture & Allied Activities
– The non-farm Sector and Rural industries
• Rural Enterprises
• Income Disparity
• Rural Spending

9. THANK YOU!!!
For Any Sawaal, Sujhao Or Comment, feel Free To Write To Me
At vijyata.rwc@gmail.Com Or Comment In The Comment Box