Research can be classified on the basis of intent or objective as well as on the basis of study.Find that in slide

1. TYPES OF RESEARCH
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2. Types of Research
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On the basis of intent or
objective of research
On the basis of method of
study
Fundamental Research
Applied Research
Exploratory Research
Descriptive Research
Diagnostic Research
Evaluative Research
Action Research
Experimental Research
Quantitative Research
Qualitative Research
Conceptual Research
Causal Research
Empirical Research

3. Fundamental Research
 Is concerned with basic aspects, theory or the intricacy of
the phenomenon
 Gathering of data for knowledge sake
 Don’t deal with practical problem
 Lays foundation for applied research
Example
 pure mathematical research
 any generalization of human behaviour
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4. Applied Research
 Finding solution of current or immediate problem faced by
any business organisation
 Deals with practical problem of real world, business or
economics
 Seeking solutions is essence of applied research
 Knowledge obtained in fundamental research is applied to seek
a solution to the problem under investigation
Example
– Studying the consumer behaviour towards a newly launched product is fundamental
research but seeking insight from this research in different condition can be applied research
like how to develop a new market for a new product is applied research
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5. Exploratory Research
 Provides insights into an issue or situation,
 Seeks to discover new relationships
 Exploratory Research often relies on secondary sources of data
 The results of exploratory research may not be usually useful for
decision making, but they provide significant insight into given
situation.
 Exploratory Research may also be involved when the perceived
problem is much less in general.
Example- The research department may be requested to find why one group of sales
reps. is particularly unproductive or why certain market segments are buying less
than others etc.
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6. Descriptive Research
 Descriptive Research is essentially a
fact finding investigation
 DR provides association between
two variables , but the researchers
has no control over the variables
and just he describes what has
happened or what is happening
 The main purpose of this research is
to describe the existing or the
current state of affair.
 Can not establish a cause and effect
relationship between variable of
interest which is an disadvantage of
Descriptive Research
 Tries to describe the characteristics
of the respondent in relation to
particular product/situation
 In social science or business
research , DR is termed as ex post
facto analysis
 Requires a clear specification of
WHO WHAT WHEN WHERE
HOW and WHY of the research.
 Used by researcher to describe
something, eg- it can describe the
characteristics of a group such as
customers, organisations , markets
etc.
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7. Daignostic/Analyticial Research
 Similar to descriptive study but with a different focus.
 More actively guided by hypothesis than the descriptive study.
 More directly concerned with causal relationships.
 May also concerned with discovering and testing whether certain
variables are associated or not
 Researcher has to use facts and information already available and
analyse these to make a critical evaluation of the material.
Example
- Critical evaluation of any existing theory.
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8. Evaluative Research
 Is conducted to find out how well a planned program is implemented,
therefore , evaluative research deals with evaluating the performance or
assessment of project.
Example
If Government want to evaluate MNREGA or success of mid day meal program
for the purpose of introducing some other welfare program is part of evaluative
research
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9. Action Research
 Undertaken by direct action
 Action research is conducted to solve the problem.
 Most common in industrial research
 Is designed to bring some change
 Usually studies what change has been occurred , how much it
has changed , how quickly it has changed , etc.
Example
Testing a medicine on any animal
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10. Experimental Research
 Experimental Research is a designed to access the effects of
particular variables on a phenomenon by keeping the other
variable constant or controlled
 It helps in determining which variables are related to each
other
 Useful and valid Experimental Research is possible in several
area of business such as management of enterprises and
financial institution industrial and agriculture finance
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11. Quantitative Research
 Qnantitative Research is applicable on phenomenon that can be
expessed in terms of quantities likes numbers, figure, weights,
percentages etc.
 Goal of Qnantitative Research method is to collect numerial data form
a group of people or any situation and then generalise those to a
larger group to explain a phenomemnon.
 Qnantitative Research presents Objective and conclusive answers
 The observation are quantified and the results are expressed in term
of differnt units.
 WHAT happens or HOW OFTEN things happens, Qnantitative
Research will serve the purpose
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12. Qualitative Research
 Qualitative Research is concerned with
quality of phenomenon which is not easily
measured in quantitative terms. In recent
year the Qualitative Research has gained
more importance in business.
 Qualitative Research methods provide a
necessary and complementary perspective
on human behaviour .
 Mostly used in social and behavioural
science to understand why people behave
differently.
 Motivational , emotion intelligence etc are
qualitative in nature . QR techniques are
used at both the data collection and the
data analysis stages of the research
project.
 Qualitative Research is designed to tell
the researcher how and why things
happens as they do.
 Encompasses a family of approaches ,
matters and techniques for understanding
and documenting attributes attitudes and
behaviour .
 Aims to gain in-depth understanding of
situation
 Qualitative Research seeks the meaning
and motivation behind behaviour as well
as a thorough account of behavioural
facts and implications.
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13. Conceptual Research
 Conceptual Research is related to some of abstract ideas or theories
 Conceptual Research mostly followed by philosophers and thinkers
 Concerned with developing new concepts or ideas or reinterpreting the
existing points
 Researcher should collect the data to prove or did approve the
hypothesis.
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14. Causal Research
 Determines the cause - effect relationship between two variables.
 The variables can be controlled in Causal Research
 Causal Research takes long time to research and implement
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15. Emperical Research
 Emperical Research is data-based quantitative research amenable for
verification
 There is no scope for the researcher to manipulate the variables .
 The research can only report what has happed and what is happening .
 All scientific experiments are empirical in nature
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16. Other types of Research
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Adhoc
Research
Conclusion
Oriented
Research
Decision
Oriented
Research
Historical
Research
Inductive /
Deductive
Research

17. THANKS!
Any questions?
You can find me at:
Vijyata.rwc@gmail.com or comment
in the comment box
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