everyone who needs trend knowledge

1. HOW TO SEE
CREATE A TREND ?
Fashion Research Development

2. Market Survey
To get to know what customer needs; we need to do a
survey …(it is not only the R team, everybody who needs
improvements need to do this)
WINDOW SHOPPING IN OR OUTSIDE THE COUNTRY (the brand
competitors)
READ MAGAZINES / BOOKS, FOREIGN OR LOCAL (about lifestyle
trend)
INTERNET BROWSING (to get to know every single details what’s in
out all over the world)
WATCHING MOVIES (the latest the main theme of people
conversation; the story, the stars outfit, etc)
GO TO HANGOUT PLACES (the latest hot in town)

3. The Important Things That Create a
Trend…
Great communication in brainstorming to
peoples mind (commercial, model image,
display, concept statement)
New invention (something new to offer)
Market conditions = Perfect Timing