1. From Regional Star to
Global Leader
Submitted by:
Anna Zhukova
Anjali Ramesh
Devina Jain
Barbora Voslarova
Anejka Hejdova
VIkalp Mehta

2. Deronde International
• Perfume maker
• Family Business
with French identity
• Divisions in Western, Asian countries and
Latin America

3. Yang Jianguo
• China’s country manager
• 18 months
Deronde
fastest-growing division of
• Senior vice president of global product
development

4. Roles of other people
Alain Deronde
CEO
Chose Jianguo but doesn’t
support him
Yves Saurac
Vice president for developed
markets
Competitor
Loyal and efficient strong
leader
Elise Bernier
The marketing VP for skin
care
Sympathetic
Antoine Lambert
General manager of the company’s
spa products line
Supportive, shows mutual
respect

5. Jianguo’s Leadership Style
• Autocratic
• Self decision maker
• Authority compliance
• High concern for
production
• Low concern for
people

6. Jianguo’s qualities
+
• Committed
• Self-disciplined
• Result-driven
• Quality-focused
• Does not
demonstrate open
communication and
collaboration
• Does not show
mutual respect

7. Situation
• Recently promoted to a global role and moved to
France
• Encounters cultural differences with colleagues
• Not receptive of ideas about Western countries
• Resentment amongst his competitors

8. Challenge Culture clash
INPUT
PROCESS
OUTPUT
-Conflict
Culture
Differences
-Creativity
-More
cooperation
-Team
cohesion
-Raise trust
Working
environment

9. Challenge Become a team-player
PROCESS
OUTPUT
Support
Teammembers
Cohesion
Team norms
Productivity
Leadership
Trust
INPUT
Motivation
Participation

10. Challenge Accept each others’ ideas
PROCESS
OUTPUT
Ideas of others
Listening to
each other
Creativity
Skills
Conflict
More
opportunities
Knowledge
Respect
Compromises
INPUT
Team building

11. Challenge Launch new product
INPUT
Ideas
Experiences
PROCESS
Communication
OUTPUT
-sharing
Creativity
-brainstorming
Accomplishment
-effective selection
Productivity

12. Can Jianguo succeed?

13. Can Jianguo succeed?

14. THANK YOU
FOR YOUR ATTENTION
DO YOU HAVE
ANY QUESTIONS?