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Social Media Analysis of Political Parties for Delhi Assembly Election 2015

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Vikash Singh (Agency Ace of the Year)
Vikash Singh (Agency Ace of the Year)

The document analyzes social media activity for BJP, Congress, and AAP from August 1, 2014 to December 9, 2014. It finds that BJP has the highest share of voice (SOV) at 51%. BJP receives the most positive commentary while Congress receives the most negative commentary. Videos generate the most mentions, with Congress enjoying the maximum share for videos.

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Social Media Activity Analysis BJP, AAP & Congress @Vikashnsingh
Competition Benchmarking & Analysis Share of Voice 1 Aug 2014 to 9 Dec 2014 @Vikashnsingh
BJP has the highest SOV of 51% • Tracking online mentions for BJP, Congress and AAP from 1 Aug 2014 to 9 Dec 2014 • BJP occupies more than half the online space with 51% SOV • Videos generate the most number of mentions with the maximum share enjoyed by Congress • BJP has been receiving the maximum positive commentary amongst the competitors. • Congress has been receiving the maximum negative commentary amongst the competitors. Twitter Facebook Blog Forum News Video Positive Negative Netural BJP 3300379 51% 1908144 1008066 7542 1299 321872 53456 35% 17% 48% Congress 1174075 18% 727399 204189 4368 505 176438 61176 25% 26% 49% Aap 2028183 31% 1168618 795649 750 12282 26560 24324 18% 23% 59% Platform Wise Mentions Sentiment Analysis Political party Mention SOV% Aap @Vikashnsingh
Social Presence @Vikashnsingh
BJP @Vikashnsingh
Social Media Activity Overall Sentiment @Vikashnsingh
Twitter Analysis Twitter Reach 10 billion estimated impressions from 1908144 Twitter mentions by 324,341 users @Vikashnsingh
Buzz Graph & Word Cloud @Vikashnsingh
Congress @Vikashnsingh
Social Media Activity Overall Sentiment @Vikashnsingh
Twitter Analysis Twitter Reach 6 billion estimated impressions from 727399 Twitter mentions by 180,408 users @Vikashnsingh
Buzz Graph & Word Cloud @Vikashnsingh
AAP @Vikashnsingh
Social Media Activity Overall Sentiment @Vikashnsingh
Twitter Analysis Twitter Reach 8 billion estimated impressions from 1168618 Twitter mentions by 248,330 users @Vikashnsingh
Buzz Graph & Word Cloud @Vikashnsingh
Thank You @Vikashnsingh

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